Recently, oil prices have soared, and many car owners have said that they can't afford to add fuel, which also makes many consumers turn their attention to new energy vehicles, after all, new energy vehicles only need a dozen yuan in costs for 100 kilometers, which is almost the same as not having money compared with a tank of gasoline now. But the rise in oil prices, new energy vehicles must be more fragrant? Recently, the collective price increase of new energy vehicles, and this price increase is almost like an appointment, all of which began in mid-March, and this price increase is very urgent, basically today's price adjustment is announced, followed by the next day to start the implementation, and even did not give consumers time to react. Not only that, the magnitude of this round of price increases is not low, as little as 3,000 yuan, as much as 30,000 yuan. It can be said that the sudden rise in prices is so high that all consumers did not expect it. So, let's take stock today, which car companies have increased prices since entering March, and what are the reasons for this price increase.
WM raised prices for different models twice in March
The first is WM Motors, on March 1, WM announced that the price of some of its WM EX5-Z models will be adjusted, rising by 3,000 yuan to 4,000 yuan on the basis of the original price. The adjusted price is shown in the table below:
After this price adjustment, the configuration of the price-increasing models has not changed at all, and the status quo remains unchanged. As for the reason for this price adjustment, WM officially explained that it was affected by factors such as the rise in the price of parts.
Then, on March 19, WM Motors once again announced the price adjustment of its models, and this time for all its models on sale the official guidance price increase, ranging from 7,000 to 26,000 yuan. However, the buffer time given by this price adjustment is still relatively abundant, and it will not take effect until 00:00 on March 28, and users who have completed the deposit payment before this time are not affected by this price adjustment.
The reason for this price increase is still the sharp increase in raw material prices and the tight supply of suppliers. However, at present, we only know the price increase range between the various car series, the details of the price increase of the specific model have not been officially announced, and it is currently certain that WM W6 will rise by 20,000 yuan in the whole series, and the price adjustment will take effect on the 28th. As for other models, we still need to wait for the further official announcement of WM Motors, and this price increase is also the second time that WM Motor will raise the price of its models in a month.
Tesla announced price adjustments three times in 8 days
On March 10, Tesla announced for the first time in March that it would adjust the price of some of its models, raising the starting price of the Model 3 dual-motor all-wheel drive high-performance version, the Model Y dual-motor all-wheel drive long-endurance version, and the Model Y dual-motor all-wheel drive high-performance version by 10,000 yuan. Users who have already placed an order before the price adjustment are not affected by this price increase.
Subsequently, on March 15, Tesla once again adjusted the price of the above three models, and this time the price increase was raised by 18,000-20,000 yuan on the basis of the original price. And once again, users who have already ordered before the price adjustment are not affected by this price increase.
This is not the end, after two days, on March 17, Tesla once again announced the price increase of its models, this time the price adjustment model is the Model Y rear-wheel drive version of the model, an increase of 15060 yuan. This is also the third time tesla has raised the price of the model in 8 days.
Summarizing Tesla's price adjustment, in addition to the entry-level Model 3 rear-wheel-drive version of the model did not increase in price, the price of the model 3 and model Y other models has been raised. However, based on the news of the current new energy market, the possibility of the final price increase of the Model 3 rear-wheel drive version is also very large. In addition, it is worth mentioning that Tesla has not announced each price increase in advance, and it is directly adjusted on its official website.
BYD issued a price adjustment statement overnight
On March 15, in addition to Tesla adjusting the price of the model, BYD also issued a statement in the night, officially announcing an increase in the official guidance price of some new energy models, involving models related to the Dynasty series and Ocean Network, with a price increase of 3,000-6,000 yuan. At the same time, the official also said that this price will take effect from 00:00 on March 16, and users who pay a deposit before that will not be affected by the price adjustment. The specific price increase models and amplitudes are shown in the following table:
This price adjustment is already the second time that BYD has raised the price this year, the last time it was on February 1, and the increase range was 1,000-7,000 yuan. It should also be noted that the time for THIS BYD price adjustment is very urgent, and the price increase information is released through the official Weibo account at 23:50 on March 15, and the new price will be implemented after 10 minutes, and the price will be directly announced. The reason for this price increase is also caused by the continuous sharp rise in raw materials.
Nezha Automobile adjusted the price for the second time in the year
Nezha Automobile announced on March 17 that it would adjust the price of some of its models, ranging from 3,000 to 5,000 yuan. The price adjustment will take effect from 00:00 on March 18, before which users who pay deposits through official designated channels such as Nezha Auto APP and official website are not affected by this price adjustment.
This is also the second time that Nezha Automobile has raised prices this year, the first time the price adjustment was two months ago, Nezha Automobile raised the manufacturer's guidance price after raising subsidies for many models. Among them, some models of Nezha U were raised by 3000-5000 yuan, and some models of Nezha V were raised by 2000 yuan. Nezha V Pro Long Endurance Smart Edition and Long Endurance Smart Enjoyment Edition have both been raised by 2,000 yuan.
Chery New Energy's models raised their prices
On March 17, in addition to Nezha Automobile, Chery New Energy also announced that the official guidance price of its QQ ice cream and small ants was raised, ranging from 3,000 to 4,100 yuan. Chery New Energy said in the announcement that users who paid a deposit and signed a contract before that will not be affected, while users who purchase QQ ice cream after March 17 can enjoy a lifetime warranty and 3000Q beans.
In addition to the price of the most beginner 120 km pudding model of Chery QQ ice cream, the price of the other two models has increased by 3100 yuan, and the adjusted guidance price is 299-47,000 yuan. The price of Chery Small Ant was raised by 3,000-4,100 yuan, and the adjusted price was 69,900-89,000 yuan. The official reason for this price increase is also caused by the continuous sharp rise in raw materials.
Geometry Car adjusted prices for the second time in March
On March 18, Geometry Auto officially announced that it will raise the official guidance price of its Geometry A Pro, Geometry C, EX3丨 Kung Fu Niu, with an increase of 3000-7000 yuan. The price adjustment will take effect from 00:00 on March 19, and orders that have been signed before this point in time and uploaded to the Geometric Automotive Order System will not be affected.
Similarly, this is not the first price adjustment of geometry cars this year, on March 1, the price adjustment of its geometry A car series and EX3丨 kung fu cattle has been made, when the price of the geometry A series of models rose by 1100 yuan, and the old Rubik's cube version of the model was cancelled; ex3丨 kung fu cattle is the price increase of 7000 yuan for the whole series of models.
The price of the Zero Run C11 has been significantly increased
Also on the evening of March 18, the zero-running car, which has always been known as the "ultimate cost-effective", also issued an announcement to announce price adjustments, raising the official guidance price after the subsidy of its model zero-running C11 series, and the increase reached 20,000-30,000 yuan according to the different models. The price adjustment will take effect from 00:00 on March 19, and C11 orders that have paid a deposit before then will not be affected by this price adjustment.
This is the first time this year that the price of the C11 model has been adjusted, so in addition to the recent surge in raw materials, part of the reason for the price adjustment is caused by the decline of state subsidies.
Xiaopeng Automobile adjusted its price for the second time during the year
Xiaopeng Automobile also issued a price increase announcement on March 18, announcing that from March 21, 2022, the price of Xiaopeng Motors' models on sale will be raised, and the price increase before subsidies will range from 10,100 yuan to 20,000 yuan, and the reason for the price increase is also the sharp increase in raw materials. Officials also said that users who paid deposits through official channels before this time were not affected by this price adjustment.
This is not the first time that Xiaopeng Motors has adjusted its price this year, on January 11 this year, Xiaopeng Motors raised its price for the first time, which was related to the decline of new energy subsidies. This round of price increases involves all models of Xiaopeng, with an increase of 4300-5900 yuan, and the price adjustment corresponds to the decline of new energy subsidies. The prices of the 670E series and 562 series, which are priced at more than 300,000 yuan and do not enjoy subsidies, remain unchanged.
Euler Good Cat also adjusted the price for the second time this year
Euler Automobile released a model price adjustment statement on the evening of March 19, which will adjust the price of all models of the 2022 Euler Good Cat (including GT version), and the comprehensive guidance price after subsidies will be raised by 6,000-7,000 yuan. The price adjustment has reserved a buffer period for a certain period of time, which will take effect from 00:00 on March 23, until then, users who pay deposits through officially designated channels such as the Euler App will not be affected by this price adjustment.
This is also the second time that the good cat has adjusted the price in a month, but the first adjustment is to raise the price in the name of the annual change, and the configuration has also increased to a certain extent, so it is strictly more like a price change. The reason for this price adjustment is also affected by the continuous sharp rise in the price of upstream raw materials. However, at present, the official has not announced the details of the price increase of the specific model, and we still need to wait for the official final announcement.
Car companies have found another way to reduce prices in disguise
In addition to clarifying price adjustments, car companies are also reducing costs from other channels. For example, The official of Skyline Automobile issued a statement saying that due to the impact of upstream raw material prices, the promotion policy of Skyline ME5 models will be adjusted, and the promotion policy of the original 5,000 yuan deposit deduction of 10,000 yuan for car purchase will be cancelled at 24:00 on March 31, and users who pay deposits through officially designated channels such as Tianji Auto App and Mini Programs will not be affected by this promotional adjustment.
Although Skyline Automobile did not adjust the final price of the model, it canceled part of the consumer's car purchase rights, and we can still think of this behavior as a disguised price reduction.
In addition, Xiaopeng Automobile also has a corresponding approach, in addition to price increases, the owner rights and interests of Xiaopeng Automobile will once again shrink. It is reported that Xiaopeng Automobile's 1000-degree free charging rights or will be cancelled at the end of this month. According to the charging standard of Xiaopeng self-operated charging pile 0.9-1.92 yuan / kWh, the free charging rights can save 900-1920 yuan for car owners.
Xiaopeng Automobile once provided a lifetime free charging quota to the first owner of a new car, with 3,000kWh per year. By July 2021, the quota will be adjusted to 1000kWh. If the 1000kWh free quota is also canceled, Xiaopeng will save about 1,000-2,000 yuan per car in charging costs.
And at the end of 2021, Xiaopeng Automobile has reduced the car purchase rights package and car purchase installment rights, most models no longer enjoy 0 interest or low interest plan, and some options that could have been optional require additional fees.
The rise in raw materials has become the main reason for the price increase
The time of this price increase is very concentrated, most of which are concentrated in the past week, this batch of new energy vehicle companies that have increased prices, the time interval between official announcement and implementation is mostly within 1 day, and even the official announcement is the price increase. Nezha Automobile, Zero-run Car, Geometry Automobile, and Chery New Energy were only 1 day ahead. BYD only gave a 10-minute buffer, catching consumers off guard.
From the official statements of various manufacturers, we can see that the sharp rise in raw material costs and the tight supply of batteries, chips and parts are the root causes of this price increase. The main reason for this is that the price of power batteries has risen sharply and the supply is insufficient, and the price increase of power batteries is caused by the sharp rise in upstream raw materials lithium and nickel.
According to the data, the price of power battery raw materials: nickel, cobalt, and lithium materials has increased significantly. The average price of domestic battery-grade lithium carbonate rose from 51,500 yuan / ton at the beginning of 2021 to 277,500 yuan / ton at the end of last year, an increase of more than 400% in one year. Entering 2022, the price of lithium carbonate entered 300,000 yuan / ton in January this year and opened a jump mode, rushing to 400,000 yuan / ton in mid-February, and directly jumping to 500,000 yuan / ton in early March, up nearly 70% from the beginning of the year.
And according to the data of Shanghai Nonferrous Network, lithium hexafluorophosphate currently reaches 543,500 yuan / ton, up 5 times from the beginning of 2021; battery-grade cobalt reaches 568,500 yuan / ton, up nearly 3 times from the beginning of 2021. According to CCTV financial and economic surveys, the price change of nickel sulfate has caused the price of ternary materials to rise by 160,000-250,000 yuan per ton, the corresponding price of ternary lithium batteries per kWh has increased by 31-47 yuan, and the cost of 70 kWh batteries has risen by 2000-3300 yuan.
And Shanghai Nonferrous Network also said that the price of nickel sulfate or rise to 80,000 yuan / ton, then the cost of bicycle batteries or rise by about 7,000 yuan. Although the current nickel price is falling, it is still at a high level. On March 18, the spot nickel price in Shanghai was 222,600 yuan / ton, and the official settlement price of LME Lun nickel was 42,150 yuan / ton.
In addition, aluminum, an important raw material for automobile bodies, is also at a high level. On March 18, electrolytic aluminum has risen for 3 consecutive days, affected by the international situation, the cost of Lun aluminum remained high. It is reported that the production of automotive outer plate is the most difficult, and there are only 5 domestic enterprises that can be mass-produced, and they have started work at full capacity.
In addition, neon and palladium, an important raw material of the chip, have been affected by the Russian-Ukrainian crisis, which may drive up the price of global chips. Two of Ukraine's major neon suppliers, which supply 45 to 54 percent of the world's semiconductor manufacturing, have stopped production. Spot palladium rose 2 percent at $2,566.42 an ounce on March 18.
On March 19, Ideal Auto CEO Li Xiang also posted in his private Microblog: "The increase in battery costs in the second quarter was very outrageous. ”。 And said that the car companies that have not yet raised prices are only discussing the price increase, and once the price increase is confirmed, the price will be increased immediately. Judging from Li Xiang's remarks, the price increase tide is obviously not over, and the brands that have not yet raised prices will also have a relatively large price increase in the future.
At the same time, the relevant departments have also interviewed some lithium salt enterprises, the content is mainly to promote the reasonable and stable operation of prices, and the meeting particularly emphasizes that upstream enterprises should jointly promote the benign development of the industrial chain. However, some insiders have given analysis, the preliminary estimate of the global lithium supply growth rate in 2022 is about 24%, but the growth rate of demand is nearly 40%, the imbalance between supply and demand in the industry can not be alleviated in 2022, and the lithium product market is expected to remain high for a short time.
Written in the end: the decline of new energy subsidies coupled with the continuous sharp rise in raw materials, contributed to the two collective price increases of new energy vehicles in the first quarter of this year, and as Li Xiang said, this round of price increases is obviously not over, if the raw materials are still developing in this situation, it cannot be ruled out that there will be more rounds of price increases. In this round of price increases, Tesla is the most concerned, in addition to its own brand effect, its 8 days price adjustment 3 times, but also "show a face", so we are ready to specifically comb Tesla in the past two years of price ups and downs, the next article We will analyze the price changes of Tesla in the past two years.