On March 20, Changan Mazda's pioneering work "Pure Driving Fun SUV" new Mazda CX-5 was officially launched, launching a total of 6 models, the official price of 175,800-23.68 million yuan, in the appearance, cockpit, driving experience and safety of 16 core product force evolution, and for consumers to bring five gifts, including:
- Experience gift: Test drive at the store for a limited time to enjoy a 100 yuan exquisite gift
- Reservation Gift: Deposit 366 yuan to 3666 yuan car purchase fee
- Car purchase gift: 5,000 yuan upgrade package for a limited time (traffic insurance, remote control, wireless charging, PM0.1 filter, original solar film)
- Renewal Gift: Up to $10,000 Replacement Subsidy / 24 Installments 0 Interest Rate
- Caring Gift: 3 years of free door-to-door pick-up service for a limited time
The "soul movement" subtractive aesthetic has re-evolved
As an annual redesign, The Changan Mazda new CX-5 has been fine-tuned in design compared to the current model. The new model still follows Mazda's signature "soul movement" design concept, while simplifying and upgrading the design style and advancing the subtractive aesthetic. The newly designed front grille adopts imitation mechanical mid-mesh, and the LED headlights with near and far light use a new double "L" shape, the visual effect is more slender and eye-catching, and the recognition is higher.
The rear LED taillight shape also echoes the LED headlights, while using a newly designed trapezoidal tailgate decoration. The overall contour of the body side remains basically unchanged, still a very smooth waist line and body line, the body size reached 4575×1842×1685mm, the wheelbase was 2700mm, and the length increased by 20mm compared with before. At the same time, on the basis of the original crystal soul red, platinum steel gray, polar night black, pearlescent white, and polar gray, the body has added platinum gold and diamond blue paint colors.
The interior of the car is still minimalist Mazda style, the center console is a suspended 10.25-inch central control screen, with a maximum of 7 inches of TFT multi-function LCD instrument. The MAZDA CONNECT system has also evolved to support voice control, WIFI hotspots, Carplay/Carlife mobile phone connections and other functions.
"Soul Movement" is the core of Mazda's design, and it also ushered in the era of aesthetics exclusive to Mazda. Ryoji Takahashi, vice president of marketing and sales and general manager of the sales branch of Mazda Motors Co., Ltd., shared the evolution of MAZDA CX-5's unique "soul movement" philosophy in the styling room: "The 'soul movement' design is not limited by the form of the car, but challenges to give the purest sense of life to the artifact, which is also the achievement brought about by Mazda's continuous accumulation of superb 'craftsman technology' and its application in design." ”
The driver's car has always been Mazda's pursuit
The new Mazda CX-5 is still equipped with the Chuangchi Blue Sky engine, which is divided into 2.0L and 2.5L displacements, matching the 6-speed manual transmission. The maximum power of the 2.0L model is 114kW and the maximum torque is 200Nm; the maximum power of the 2.5L model is 144kW, and the maximum torque is 252Nm, which is consistent with the current model and can basically meet the new needs of users for commuting and off-road.
However, on top of the data, Mazda's continuous evolution of "human-horse integration" is equipped with an upgraded GVC PLUS of the acceleration vector control system, which can improve the handling performance of the vehicle, so that the vehicle can face high speeds or curves, and it can also be at ease, bringing a more pleasant driving experience. The i-ACTIV AWD intelligent four-wheel drive system adds the Off-Road Traction Assist off-road traction assistance system, which not only enhances the ability of the new MAZDA CX-5 to get rid of bad roads, but also improves the driving texture and truly realizes the free movement of the car.
At the same time, in addition to meticulous adjustment, Mazda is also equipped with a wealth of safety configurations as a guarantee. The new Mazda CX-5 series is equipped with reverse image + reversing radar, ABS four-wheel anti-lock braking system, EBD electronic braking force distribution system, EBA electronic emergency brake assist system, and the evolved i-ACTIVSENSE intelligent safety assistance system integrates MRCC full speed domain adaptive cruise system, CTS cruise mode intelligent driving assistance system, 360-degree panoramic image, LAS lane keeping assistance system and other safety configurations.
Take ingenuity as the weapon, deepen the "user +" thinking
Since the birth of the Mazda CX-5 in 2012, it has accumulated a good reputation and unique product image in the global and domestic markets, and is one of the few SUVs in the market segment that can focus on driving and control, so it has also won many awards in the world such as the North American IIHS Safety Crash Test Excellence+, the Japanese Child Protection Design Award, and the automotive reliability ranking list of the North American authoritative organization "Consumer Report".
This is due to Mazda's condensed ingenuity, one of Mazda's best overseas factories, Changan Mazda Nanjing Factory, is not only the birthplace of the new MAZDA CX-5, but also the forging place that insists on ingenuity. It has the most advanced torque monitoring system in China, which strictly prevents unqualified products from flowing into the next process; the rain line can simulate the super heavy rain that is not in life, and strictly checks the sealing of the vehicle; as well as Mazda's unique front and rear axle automatic tightening equipment, domestic first-class welding and painting workshop, etc.
For Mazda, the vehicle is not a cold machine, but a tacit friend of the user. To this end, Mazda adheres to the "user +" thinking and invests 100% of its efforts in it. Through continuous deepening of services, exploring the emotional resonance that best fits users, from co-creation activities such as Yuema Starry Sky Co-creation Program, Chuangchi Blue Sky Tour, Anderson Mazda has always placed users in the most important position, building a bridge of emotional communication between brands and users, and enhancing users' sense of belonging.
Therefore, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, officially released the "Customer Experience Officer" recruitment plan, through the secret exploration of the "Customer Experience Officer", pointing out the direction for Changan Mazda's future service improvement. Different from other listing conferences, the new MAZDA CX-5 allows the media to jointly release the price with users, truly allowing users to become the owners of the brand, and changan Mazda symbiosis and win-win, common growth.
Wu Xuxi said: "Standing in the first year of the new Changan Mazda, we will uphold the principle of 'all vehicle system, all scene, full time', constantly explore the point of convergence with users, unify new services, and provide users with full life cycle care beyond expectations." ”