Surprisingly, the gap between the new generation of Mondeo and the current product is nearly 9 years, and in the highly competitive joint venture B-segment market, if you don't advance, you will retreat. Nowadays, Changan Ford's new generation of Mondeo, with the strength of comprehensively renewed products and full of sincerity, has officially opened pre-sale on the "Changan Ford Spring New Product Show", and whether it can turn around and return to the peak is highly anticipated.
In the domestic auto market, there has always been a good saying, "mid-to-high-end cars determine success or failure". Major automobile brands are also releasing all their strength here, the Japanese and German fierce battles are in full swing, the Korean and French systems have occasional performances, and the American players who are "less than the top and more than the bottom" always make people feel that the "exposure" is insufficient.
Screenshot from the online conference
With the arrival of Changan Ford's new generation of Mondeo, this market may usher in a new round of "reshuffle". On March 18, Ford's flagship, Changan Ford's new generation Mondeo, officially opened pre-sale at the "Changan Ford Spring New Product Show", and a total of 4 models were released for the new car, with a pre-price of 159,800-219,800 yuan.
Once upon a time, Ford Mondeo, which can walk ahead of the trend and lead the market wind, "swept" the joint venture B-class car market with "unique" sports and youthfulness, and the cumulative sales of this generation of Mondeo exceeded 100,000 units on the first anniversary of its listing, and its monthly sales repeatedly exceeded 10,000 vehicles, ranking the top camp of the market segment.
But with the rise of competitors, as well as its own "slack", Mondeo gradually embarked on a downward spiral. Surprisingly, the interval between the new generation of Mondeo and the current product is almost 9 years. In such a competitive market, if you don't advance, you will retreat.
Today, the new generation of Mondeo is coming with a comprehensive product strength and full of sincerity, and whether it can turn things around and return to the peak is also highly anticipated.
The new generation of Mondeo is taken from the online conference
Focusing on the product itself, the aesthetic of the new generation of Mondeo is still "online". In terms of appearance, it inherits Ford's new family design language of "potential energy aesthetics", while fully absorbing the needs of Chinese users for innovation, sense of technology and design, and reshaping the classic with innovation. Specifically, the new generation of Mondeo adopts a forward-leaning posture, sharp lines, and flexible profiles, bringing a visual impact of rigidity and softness; The dynamic appearance of the four-door coupe, the blackened fast-back roof, the classic octagonal grille with more exaggerated proportions, the integrated wind blade light strip that runs through the front face, etc. It also shows the "attitude" of the new car.
Entering the car, the new generation of Mondeo adopts a wrap-around cockpit design, and the ultra-wide-area HD screen with a length of 1.1 meters across the center console perfectly integrates technology, function and shape, creating a future cockpit atmosphere of Tranquil Technology.
Not only is the appearance sharp, the new generation of Mondeo is "both inside and outside". It is equipped with a 2.0T+8AT powertrain and accelerates from 100 km/h in just 6.5 seconds. At the same time, in terms of chassis tuning, the new car has a deep insight into the preferences of Chinese users, deeply improved the chassis and body structure, reduced the steering force at parking and low speed, steered lighter, adjusted more comfortably, and handled more smoothly, while also using a lightweight aluminum alloy lower control arm, making the Mondeo with a length of nearly 5 meters flexible, allowing people to enjoy a comfortable and smooth driving pleasure.
The new generation of Mondeo, who grew up in the Internet era, naturally has an innate preference for intelligent technology. It shares a new electronic and electrical platform with Ford pure electric models - Ford FNV intelligent interconnection network architecture, which not only has the intelligent cockpit and intelligent driving capabilities of the tram level, but also has the global OTA capability of the whole vehicle, which can be continuously upgraded and evolved. It is also equipped with Ford's first mass-produced vehicle-road coordination system, based on cellular vehicle networking technology, vehicle access to the urban intelligent transportation system, enhance the vehicle's perception of road infrastructure such as traffic lights, so that drivers seem to get God's perspective, pre-insight into the road ahead, alleviate the anxiety of unknown road conditions during driving.
The new Ford Explorer is taken from the online launch
It is worth noting that as an "Easter egg", the new Ford Explorer also appeared in the finale of this "show", as a classic product that has been passed down for 6 generations and polished for 30 years, the explorer also wants to sublimate the brand strength and re-establish the IP image. Mondeo and Explorer is undoubtedly Changan Ford's flagship products in the field of cars and SUVs, in addition to inheriting the essence of the brand, showing the strength of the brand, they also shoulder the heavy responsibility of establishing a brand image, whether they can lead Changan Ford to regain its glory, let us wait and see. (China Economic Network reporter Guo Yue)