BYD is now in the limelight, selling more than 740,000 new cars of all colors in 2021, not only achieving a year-on-year increase of 73.34%, but also attacking the city in the field of new energy and becoming a leader in independent car manufacturing. In the just-concluded February sales war, its single month once again broke through the 90,000 mark, up 335% year-on-year, even surpassing the veteran giant Volkswagen, triggering heated discussions from many parties.
The reason for its great success is that BYD mainly adopts the following three major measures. The first is to increase the intensity of technology research and development, DM-i super hybrid system can be called "domestic light", in the field of plug-in hybrid is difficult to meet opponents, Qin PLUS DM-i and Song PLUS DM-i have long occupied the monthly sales of the segment of the champion and runner-up throne. The second is to continuously enrich the product matrix, BYD in the "Dynasty Strategy" after the launch of Qin, Han and Song and other best-selling series, but also in response to the market environment changes to bring "marine strategy", with more new cars to attract the attention of people at different levels. The last is to pay attention to publicity and increase its influence among consumers. In the next period of time, BYD has four new cars coming out, and friends who want to buy a car can pay attention to it.
The first new car: the Seal
As mentioned above, BYD will bet on the future on the "maritime strategy", which is divided into "marine life" and "warship series", showing their respective strengths in different fields. Previously, the advent of dolphins has become a topic of discussion, and the car has taken the lead and has successfully achieved a monthly sales of more than 10,000, which makes everyone look forward to the arrival of seals. The overall shape of the new car is biased towards aggression and can get the attention of young people. The fangs-shaped light strip on the front part of the face is particularly eye-catching, while the hidden door handle and carbon fiber trim enhance the sports atmosphere.
The seal handed over a brilliant answer sheet in size, its length reached 4800mm, the wheelbase is 2920mm, and tesla Model 3 occupies a certain advantage, driving experience is guaranteed. Based on BYD's e-platform 3.0, the new car will focus on technology in the interior configuration, and the latest DiLink intelligent car-machine system will bring excellent human-computer interaction. The new car will be equipped with lithium iron phosphate blade batteries in terms of power, and there are also different versions of single and dual motors, which will not disappoint you in performance.
Second new car: Frigate 07
Frigate 07 can not be ignored in terms of heat, which will represent the "warship series" to participate in the sales war. The new car is full of looks in appearance, and is highly similar to the previous BYD X DREAM concept car, which looks quite industrial. It will adopt BYD's new LOGO, which is more outstanding in recognition. Trend elements such as hidden door handles will not be absent, and the taillight group is also very different in shape.
The frigate 07 has a length of 4820mm and a wheelbase of 2820mm, which is worth recognizing in terms of size. Its technology attributes meet the latest needs of consumers, whether it is a 15.6-inch large touch LCD screen or an integrated electric adjustment seat is very good, 5G in-vehicle network technology will be favored by many customers. The new car will have BYD's proud DM-i super hybrid system, the maximum power of the 1.5T engine reaches 102 kilowatts, and the official said that its 000 km/h acceleration takes only 4.7 seconds, which is no less than that of its opponents.
The third new car: the Ham-i
Just yesterday, Han DM-i officially opened the pre-sale mode. A total of four models of the new car were launched, with a pre-price of 216,800 yuan. As an important member of BYD, the Han family has maintained excellent performance in sales and contributed a lot to the brand's survival space. The new car has made major changes in appearance compared to Han EV and Han DM, and the "big mouth grille" and the new sports wheels are quite eye-catching.
Han DM-i is basically the same as the Han DM series in the interior configuration, and the rotatable oversized floating touch LCD screen is full of fun, while classic elements such as BYD Heart Dragon Heart are retained. The all-in-one sports seat improves the driving experience, and the optional night purple carbon fiber interior is full of personality. The new car is also embedded in the latest DiPilot intelligent driver assistance system, and the DiLink 4.0 (5G) intelligent network system has added a number of practical functions. The new 1.5T engine is capable of delivering a maximum power of 102 kilowatts, with a combined range of 1,300 km under NEDC conditions, almost booking the next blockbuster seat.
The fourth new car: the new hardcore SUV
With the explosion of tanks 300, domestic car-making forces have also locked their eyes on the hardcore SUV battlefield. AFTER BYD is not willing to be left behind, it will build a new SUV based on the e-platform 4.0, which will most likely be unveiled at this year's Beijing Auto Show. Judging from the previous road test spy photos, the size of the new car will be very prominent, and the non-bearing body structure is quite interesting.
The ground clearance of the new chassis is very impressive, and the suspension is also very good, with the ability to pass in a variety of road conditions. It is expected that the new car will provide pure electric and PHEV powertrains, further enriching BYD's lineup. Of course, there will be more information exposed in the future, and we will keep an eye on it for the first time.