Mercedes-Benz, BMW, Audi, Lexus, Infiniti, Cadillac... They are all high-end luxury brands of the same level that are deeply rooted in China. Due to their sales volume and attractiveness in China, they are often referred to as "first-line" and "second-line". Division, BBA is included in the former. If you have been paying attention to the dynamics of domestic high-end cars, it is not difficult to find that BBA is not only invincible in this market segment, but also the watershed between other brands with the same positioning is becoming clearer. It is inseparable from its historical background and early entry into China, coupled with its own courage and cost-effectiveness. For example, the comfort of Mercedes-Benz, the handling of BMW, and the technology of Audi have long been recognized as excellent. The so-called cost performance is vividly reflected in Audi. It has to be said that Audi has even surpassed Mercedes-Benz and BMW in domestic sales with this attribute. Both the A6L and Q5L are benchmark models in their class. So far, models such as the A4L and Q3 have not worried about sales. However, after a closer look at its product matrix, there is a model that no one understands.
It is the Audi Q2L. The Audi Q2L, which came out at the end of 2018, has a total sales volume of less than 40,000 vehicles in 2019, and currently maintains the level of 3,000 monthly sales, which is far from the overall popularity of Audi. Similarly, based on its original intentions and sincerity, it can also be proved that Audi miscalculated this time. You should know that the entry-level SUVs of Mercedes-Benz and BMW are GLA and X1, so most riders think that the Q3 is Audi's entry-level model. In fact, I don't think so, Q2L is. Compared to GLA and X1, the lower-level Q2L has a price advantage. Either let more riders experience the charm of Audi, or from the discount of sales, more than 170,000 Audi models can be said to be "foolproof".
Still, space-constrained small SUVs are not the mainstream market. What's more, the choice of SUVs within 180,000 yuan is extremely wide, including RAV4 Rongfang, Qi Jun, Honda CR-V and other joint venture veterans. However, we need to understand that the model will not deviate from the original quality, safety and characteristics of the brand due to different positioning. Since the Q2L is from Audi, it naturally has the quality control and safety of luxury cars, which is no less than the above SUV of the same price. It continues the typical design language of the family. The grille occupies nearly two-thirds of the front face area, the logo is embedded in the center, and the full LED headlights are matched with the LED daytime running lights on both sides. , which jointly embellishes the facial features of the front face. The headlights' ridges extend to the sides of the body, complemented by a suspended roof and 18-inch alloy wheels, highlighting the slenderness. At the same time, it is equipped with smoked tail lights, cylindrical exhaust ports and other stylish configurations. Obviously, the comeback rate is much higher than that of the RAV4 Rongfang and Honda CR-V.
The interior style complements the exterior, with a large number of chrome strips decorating the visible parts of the car, and the design of the cylindrical air conditioning outlet adds a bit of movement. The center console is equipped with a 7-inch color screen and damping mechanical buttons, and a full LCD instrument. The disk and HUD head-up display are matched. And keyless entry system, electric sunroof, Internet of Vehicles, car phone, mood lights, induction wipers and other elements are readily available, showing the sense of driving and technology of a different scene in the luxury car world. In addition, its product strength in these two aspects is also remarkable.
One, in terms of convenience and comfort. With a wheelbase of 4236mm, 1785mm, 1548mm and 2628mm in length, width and height, the Audi Q2L has slightly less space than the Honda XR-V and Binzhi. Fortunately, Audi has rationally optimized the space. At the same time, practical features such as rear cup holders, front and rear central armrests, proportional reclining seats, and 347L luggage compartment volume have become standard in the entire series, which also benefits from its axles. Far from being the best in its class, coupled with ergonomic seats, the main and secondary seats support 12 square adjustments, and excellent chassis shock filters, in exchange for the convenience and comfort of the Honda XR-V and Binzhi.
Secondly, in terms of economy and ride quality. The Audi Q2L currently on sale offers a 1.4T engine with a transmission mated to a 7-speed dual-clutch transmission and suspension for four-wheel independent suspension. Among them, the 1.4T has 150 horsepower, a maximum speed of 200Km/h, and a fuel consumption of 6.1L per 100 kilometers. This, coupled with a 50L fuel tank capacity, means that a tank of fuel can travel 800Km. And based on such a power system, combined with a multi-functional leather steering wheel with no gaps and a smooth gear shift transmission, as well as a very mature chassis adjustment and variable steering ratio support, so that it can travel at high speed without the phenomenon of "floating", interpreting the charm of German machinery.
In short, Audi will launch the Q2L after Q3. While improving the product matrix, the threshold is also lower than mercedes-benz and BMW. At the same time, the reliability, safety and convenience offered by the Q2L fully meets the expectations of most consumers, as well as the strength of a 1-ton car and 4 800Km tanks. For the luxury car industry, Q2L can be regarded as an SUV that adheres to the luxury gene and takes into account the ultra-high cost performance. It is not surprising that it is still in a state of no understanding. Because this price is already the price range of mainstream joint venture compact SUVs, it has a relatively obvious advantage in space. In addition, Toyota, Honda and Nissan have a high reputation and influence in China. Are they "selling standards" or "pragmatic"? Obviously, the vast majority of riders prefer the latter.