"The demand for folding screens has been very strong since they were listed, and we are now online in full pre-sale, but each time the goods released are exhausted in seconds, and the receipt of goods has to wait for 21 days to a month."
On the evening of March 17, after the glory new product launch, glory CEO Zhao Ming told the technology daily push.
The Honor Magic4 series machine was officially released, of which the Honor Magic4 to the best version was priced at 7999 yuan, facing the iPhone 13 Pro in terms of price.
In 2022, the main battlefield tone of domestic mobile phones seems to still be competing for the high-end market. Honor adopted a dual flagship strategy this year, the Magic series focuses on the direct-screen all-round flagship, and the Magic V focuses on the folding flagship.
Honor should be the first to fold the screen mobile phone, put in such a high strategic position of the manufacturer?
Honor Magic V
Folding screens lined up in a long line
Folding screen boom, the market has emerged: OPPO Find N, Huawei P50 Pocket, Honor Magic V, Xiaomi MIX Fold and other folding machines, some models continue to be popular.
Zhao Ming said: "Honor Magic V is the best consumer experience in the folding screen mobile phone, so it is also the most serious queue, the current queue is still up to a month long, we have to say sorry about this." ”
It was loaded by Zhao Ming...
But it is true that the Honor Magic V is really hard to grab. The Honor Magic V, priced at 9,999 yuan to 10,999 yuan, is priced on third-party platforms:
The price of the 12+256G version is between 12000-13000
The price of 12+512G is between 14000-15000
The degree of premium ranges from 2000-4000 yuan.
In short, the glory of this machine has been recognized by scalpers...
Demand is strong, and there is no time to produce in terms of supply.
The entire folding screen supply chain is tense, and there are more "black swan" events, resulting in special periods in some factories.
"Although we are already working overtime to produce, and the supply has increased recently, it is expected that it will be tight for a while." Zhao Ming said.
So, it is recommended that Zhao Ming quickly go to the factory to tighten the screws?
10x growth folding screen
At last month's Mobile World Congress, Zhao Ming predicted that in 2022, the folding screen market can grow 10 times. This will be a new area of growth. Honor will continue to increase investment for the future.
Moonbird's personal folding screen experience, I feel that the folding screen has begun to be practical, especially to read a variety of work documents, meeting records, are particularly easy to use.
Another small observation, the bosses around the moon bird thighs, have been replaced by folding screens, which may indeed be a trend.
Face off against the Apple iPhone
Honor put forward the slogan of "anti-inner volume" to surpass Apple's experience on high-end mobile phones.
"In the future, we will be able to create a full range of smartphones on the glory of the IPhone."
At the press conference, Zhao Ming repeatedly compared the Honor Magic4 Pro with the Apple iPhone 13Pro.
Magic4 Pro highlights: 1920Hz high-frequency dimming BOE drill screen, dual 100W charging system, and the use of single battery, deep tuning Snapdragon 8G1 platform and so on.
As a core selling point, the fusion computational photography system is still the most worth mentioning.
Zhao Ming said that the Magic4 Pro's main camera, wide angle and telephoto shooting effect far exceeded that of the iPhone 13Pro. Under the accumulation of technology of Honor's chip tuning over the years, Honor Magic4 Pro is better than the iPhone13 Pro in game scenes or hybrid scenes.
The high-end road is hard
The design of the iPhone 13 camera is also very iconic, how does Honor create its own recognition?
The design of the eye of the muse of glory gradually became a symbol of glory.
Glory's iconic muse eye design, periscope telephoto lens like a bright eye in the center, lens module symmetrical surrounding, there is a sense of depth ~ ~
In recent years, the mobile phone industry, especially on high-end flagship machines, hardware "inner volume" competition has intensified, especially in the performance and imaging dimensions, hardware stacking has become more and more intense to some extent reflects domestic manufacturers, and has not come up with new ideas that truly effectively improve product experience.
In fact, the core of the high-end breakthrough lies in how to find a differentiated route and seek a breakthrough in product experience.
Differentiation of this card, glory is a good player, from the screen to the lens configuration to the segmentation of the experience, almost every step is very accurate.
The elevator scene must be praised.
Smart privacy calls, positive reviews.
On the Honor Magic 4, Honor uses AI intelligence capabilities as a breakthrough point for product experience.
"AI capabilities plus image systems to break the ceiling of the shooting experience, AI capabilities plus operating systems to achieve active service experience innovation, AI capabilities plus privacy protection to create a systematic security experience, AI capabilities to support the performance tuning to achieve a better experience of the same chip." The four major intelligent experience innovations have made the Honor Magic4 series open another product power track in the mobile phone industry in addition to the operating system and hardware configuration. Zhao Ming said.
In the glory of the body, more and more can see the shadow of the little Huawei.
According to statistics, everyone's replacement cycle has reached between 25 months and 30 months, in the face of this new situation, mobile phone manufacturers need to constantly update and iterate the experience of our old products, so that consumers can extend the use and improve the quality of high-end products.
After all, such an expensive price, buying a mobile phone, it takes more than 2 years.
END
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