The standard 2.0T+8AT is the biggest highlight of the new Mondeo, but not all.
The mid-level car field is almost in a state of competition, the major OEMs desperately want to consolidate their position in the mid-level car market, compared with compact cars, mid-level cars are the biggest source of profit for enterprises, but also the most able to consolidate the brand value of the market segment.
Honda, Toyota, Volkswagen and other successful brands have all taken the lead in occupying the mid-level car market, and have made up and down expansion actions to make the market share even larger.
At present, the product force performance of the mid-level car market is very simple and rough: the power architecture dominated by 1.5T is attached to some other advantages and highlights, such as space, design and appearance, which seem to be the state that the current mid-level car should have.
The Mid-level cars with good sales such as Accord, Camry, and Tianlai are mainly based on 1.5T power architecture, and the state shown is that the power is enough, but it is not worth the money.
This is because this is what the mid-level car market should look like, but Mondeo, which was listed last night, gave the mid-level car market a critical blow: the original mid-level car can still be equipped with a 2.0T engine, just to see if the company wants to do it.
The newly exposed Mondeo 2.0T+8AT power architecture, with a maximum horsepower engine of 238Ps and a maximum torque of 376 Nm, matches the 8AT transmission, and the cost of this power architecture is very high, far higher than the opponent's 1.5T.
In fact, equipping a 2.0T engine is not a difficult thing, but for those companies that are good at profitability, if they are equipped with a 2.0T engine on the minimum model, it means that the high-end model cannot make more profits through a larger displacement engine, which is the key.
After all, if the minimum power is enough, no one will buy a high match.
Mondeo can be equipped with 2.0T as standard in the whole series, indicating that Ford's sincerity in rescuing the market is very obvious, after all, the lowest Mondeo already has an acceleration performance of about 7 seconds.
Power is always an important observation point to measure the sincerity of enterprises in the era of fuel vehicles, and there are not many mid-level cars that can be equipped with 2.0T as standard in the whole series, and Mondeo is definitely a competitive model.
This alone is not enough, price is the core key.
The pre-price of Mondeo starts at 159,800 yuan, and even without any adjustment to the official price, the Mondeo, which starts at 159,800, is 20,000 yuan cheaper than the Accord, which starts at 179,800.
Although the Mondeo is cheaper, it is equipped with a 2.0T engine, as well as more front and rear head curtains, reversing images, hidden door handles, and intelligent voice systems.
Yes, Accord and Camry do have excellent brand value, product strength is not weak, but this is only the last era is not weak, Mondeo appeared after the emergence of the joint venture mid-level car by ceding profits to make the joint venture mid-level car stronger, while the price is lower.
China is not a consumer who does not know how to use cars, on the contrary, Chinese consumers know the most about the principle of shopping around.
At the same time, Ford's brand value is still there, more than 300,000 explorers in the high-end joint venture SUV market sales are good, it shows that some people recognize Ford's brand value, and Mondeo as the champion model of the year, although the last two years have withered, but the reason for the withering is only that there is no change.
The overhauled Mondeo still has a strong lethality, a better design at a lower price, a better configuration and a stronger power, which is equivalent to even the Top Product Force of the Accord can not keep up with the low match of Mondeo.
This game, Ford had already won at the beginning.