In recent years, the scale of China's new energy vehicle market has doubled, in addition to the policy support at the national level, the acceptance of new energy vehicles by young consumer groups is also generally rising. Nowadays, due to the international situation is unclear, international oil prices and domestic oil prices have generally climbed, and the country has entered the "9 yuan era", which has disguised the desire of Chinese consumers to buy new energy vehicles, and the more intuitive performance is that in a green stock market, new energy vehicle stocks are concentrated in red.
One of the biggest winners of this change is BYD.
The first model in the warship series, the price is accurate
In fact, the opportunities are left to those who are prepared, BYD is after all the first batch of enterprises in China to start developing new energy vehicles, so far has accumulated a very mature technical system and good brand recognition, and in the February 2022 manufacturer retail sales data list released by the Federation of Passengers, BYD with 89102 vehicles sales, up 340.4% year-on-year, surpassing SAIC Volkswagen to jump to the second place in the overall list.
Unlike most of the companies on the list, BYD's sales force is not fuel vehicles, but new energy vehicles, of which in addition to the familiar Dynasty series of products, the products of Ocean Network launched at the Guangzhou Auto Show last year have also begun to exert force, and the first model of the e-platform 3.0 architecture Dolphin sold 8565 units in a single month in February, which is one of the best products sold in the 100,000-level pure electricity market.
But this is just the beginning for Ocean Network, on March 17, auto business reviews learned that BYD Ocean Network Warship Series first car destroyer 05 officially listed at a price of 11.98-15.58 million yuan, a total of 5 models were launched. This is a very precise pricing, which is obviously the result of byddre by BYD.
Why is it "accurate"? According to relevant data, in the first three quarters of 2021 Chinese the median automobile consumption was 132,000 yuan, and the consumers with car purchase costs in the range of 100,000-150,000 accounted for the largest proportion, reaching 30.63%, and this price point is also more acceptable to the mainstream young consumer groups, that is, the destruction ship 05 is listed to face a huge audience.
Although there is no shortage of competitive mainstream joint venture hybrid models at the same price, as a warship series product, the destroyer 05 itself has taken a more high-end route, and relying on the BYD brand endorsement, and through its own high value, the destroyer 05 can create sufficient competitive advantages and heat for itself.
"Marine aesthetics" design, full of science and technology
Destroyer 05 is based on the new "marine aesthetics" design concept to build, the borderless "X" front face is very recognizable, you can recognize at a glance that this is a model produced by BYD, and there is no lack of innovative design elements such as "wave ripple grille" and "Star Glow Battleship Headlights", which is very exclusive to new energy vehicles.
Coming to the side, the slender and elegant body has a low front and back high dive posture, coupled with the sneakback shape makes the destroyer 05 look very dynamic, its body size is 4780mm/1837mm/1495mm, the wheelbase is 2718mm, such parameters are quite advantageous in the same class of products. The design of the tail is simple and full, and the most eye-catching thing is the chic through taillights.
Ultra-full configuration, the use of experience pull full
The interior design is typical of minimalism, with large areas of plastic-lining and stitching designs interspersed everywhere to make it look exquisite.
Of course, the visual center of the interior falls on the rotatable oversized suspension shape of the central control screen, the destroyer 05 standard 12.8-inch central control screen, has exceeded the average size of the same class of models about 10 inches, high-end models on the size of the larger, reached 15.6 inches, comparable to a conventional laptop, and the screen with narrow edge design, the display effect will be clearer. In addition, the full LCD instrument panel measures 8.8 inches and the UI design is simple, which is convenient for the driver to grasp the data.
Intelligent experience link, destroyer 05 standard DiLink intelligent network system, support voice interaction, through the "hello, Xiaodi" command can wake up, to achieve navigation, air conditioning, window and other functions of the control, you can also let it give you a vibrato hot list on the "Galaxy Miles" to listen. And DiLink also supports the K song mode, built-in massive ecological resources, you want the APP can basically be found in it, and even can use it to "eat chicken", the large screen comes with an eight-fold mirror. Coupled with the OTA upgrade function of the whole vehicle, the destroyer 05 can achieve common use and constant newness.
In addition, the destroyer 05 has automatic air conditioning, CCS cruise, intelligent remote control driving, TPMS direct tire pressure monitoring and other super 17 items of the standard, there is no lack of some interesting features, such as mobile phone close to the exterior mirror can be intelligently unlocked NFC car keys, as well as external discharge VTOL mobile power station, go out on a self-driving tour may also be able to eat their own fried hot dishes.
Without fear of oil prices breaking "9", DM-i is strong and fuel-efficient
The new energy product "three electricity" technology has always been BYD's core advantage, as a hybrid product destroyer 05 is equipped with a Xiaoyun-plug-and-mix special 1.5L high-efficiency engine and EHS electromix system. Among them, the engine has an amazing thermal efficiency of 43.04%, which can be called the world's top level applied to mass production cars, with a maximum power of 81 kW and a peak torque of 135 N·m.
The maximum power of the motor equipped with the EHS electromix system is 132KW and 145KW, the peak torque is 316N·m, 325N·m, the maximum efficiency of the motor can reach 97.5%, with the comprehensive efficiency of UP 98.5% BYD's self-developed IGBT4.0 electronic control, the acceleration of 100 kilometers is 7.9s and 7.3s respectively, which can meet the pursuit of performance of young consumer groups.
Two kinds of DM-i dedicated power blade battery capacity are 8.3kWh, 18.3kWh; pure electric mode WLC cruising range is 55km, 120km, of which the 120km endurance version also supports 17kW DC fast charging, full fuel full power maximum endurance of more than 1200km, basically can eliminate mileage anxiety, and its comprehensive fuel consumption is 3.8L/100km, in today's oil prices soared into "9" when the destroyer 05 said: No panic, I am very fuel-efficient.
When oil prices soar, it may make more people who hesitate between oil trucks and trams turn to the arms of new energy vehicles, and the sales of hybrid vehicles may usher in a wave of increases in recent times. For those with range anxiety, it is clear that the Destroyer 05 is a quality option that can save some fuel expenses without worrying, and it can be said that the timing of the launch of this car is just right.
It is worth mentioning that BYD's blade battery has undergone a number of tests, itself has high temperature resistance, no fear of needle prick and other attributes, safety can be guaranteed, coupled with the destroyer 05 equipped with integrated holographic transparent image, TSR traffic sign recognition and other functions of DiPilot intelligent driving assistance system, and the standard 6 airbags, can be safe to drive without dead angles protection, driving will be more reassuring.
Consolidate market positioning and open the door for the marine network
Under the premise of accurate pricing, Destroyer 05 can enjoy the green card policy, and at the same time, there is no shortcoming in terms of design, intelligence, configuration, power, safety and other aspects, which can be called the "hexagonal warrior" in the automotive industry.
Therefore, for BYD, the destroyer 05 is likely to completely open the façade of the marine network, paving the way for the follow-up warship series products, and at the same time, under the premise of the existing large base, the brand sales scale will be further expanded. In addition, in the new energy market, BYD itself stands at the top of the pyramid, and as the marine network series products continue to be available, BYD's position in the new energy vehicle market will be further consolidated.
According to the market system of European and American countries, the final structure of a mature automobile market is divided by several head brands, and the middle and lower reaches of the enterprise can only seize a small part of the market share, which is what we call the "Matthew effect". In fact, after the transformation of the Chinese market in recent years, this trend in the fuel vehicle market has been very obvious, the future new energy vehicle market will also be this situation, if BYD will maintain the current state, the arrival of the comprehensive new energy market, BYD in the Chinese market will have a position that is difficult to shake.
Written at the end: I don't know if it is intentional, March 17, coincides with the International Maritime Day, on this day the destroyer 05 is officially listed, is there also the intention of sailing overseas? BYD is one of the "pioneer" brands of Chinese brand internationalization, and now the launch of the destroyer 05 may also represent BYD's determination to go overseas with the Ocean Network series of products, at this stage, BYD's development in China has come to the peak, and it is indeed a good choice to open up overseas markets.