In recent years, sales of new energy commercial vehicles have continued to increase. Urban buses have been largely updated to pure electric products; and in the medium and long-distance passenger transport market, pure electric buses have emerged. The pure electric van of e-commerce express shuttles through the streets and alleys. In the urban construction site, pure electric dump trucks come in and out, a busy scene; hydrogen fuel cell heavy trucks have been galloping on the freight road.
On the occasion of the annual "3.15 International Consumer Rights Day", China Commercial Vehicle Network launched the special planning of "Emission Reduction and Quality Improvement, New Energy Commercial Vehicle Development Inventory", focusing on the highlights of commercial vehicle companies in new energy products, production, sales and after-sales service. It aims to promote the continuous landing of new energy commercial vehicle products and make the new energy industry chain bigger and stronger. Continue to promote the high-quality development of the commercial vehicle industry in the field of new energy products. Jointly help win the "blue sky defense war" and help "carbon peak" and "carbon neutrality" be realized ahead of schedule.
2021 is the beginning of the "14th Five-Year Plan" and the first year of XCMG's new energy heavy trucks, which has made great strides from the industrial incubation period and the exploration period to the market demonstration and promotion period. In 2021, XCMG New Energy developed rapidly and achieved good performance, with annual production and sales of 1200 units, sales revenue of 780 million yuan, market share of 11.6%, located in the first echelon of the industry. In the fierce market competition, XCMG New Energy's total sales in the first two months were 616 vehicles, with a big advantage of nearly 100 vehicles exceeding the second place, and its new energy tractors and new energy dump trucks ranked at the forefront of the best-selling model list.
Reviewing the development path of XCMG New Energy, the development plan and action plan for new energy vehicles were formulated in 2016; in 2018, the first batch of new energy heavy trucks entered the New Zealand market, becoming the first enterprise in China to export to developed countries in the field of new energy logistics vehicles; in 2019, the "Shenzhen Blue" strategic Hanfeng heavy truck had unique advantages, breaking through 1,000 units of sales for the first time and a turnover of 1 billion yuan; in 2020, the "XCMG Complete Sets of New Energy Logistics Equipment and Intelligent Replacement Products" conference was held. The country's first urban new energy muck truck power exchange demonstration operation project "landed in Xuzhou, further launching the XCMG new energy brand; following Xuzhou, in 2021, XCMG new energy products to power plants, steel mills, docks, urban engineering transportation as a breakthrough, in Henan, Hebei, Xinjiang and other markets blossomed, successively put into actual operation, the market share exceeded 11%, to help build a beautiful home. Today's XCMG Automobile has become the core driving force to support energy conservation and emission reduction, green manufacturing, help the country win the battle of "pollution prevention and control", and become a new "strategic weapon" for XCMG's transformation and upgrading, maintaining technological leadership, and laying out future global competition.
At the end of 2021, XCMG New Energy's new generation of high-end new energy heavy-duty truck products Hanfeng E platform products were unveiled. The new products have five advantages of safety and comfort, convenience and efficiency, stability and reliability, economic and energy saving, and intelligent high-end, and the performance is comprehensively improved, which can meet the transportation needs of various scenarios such as highways, ports, and mines.
Ingenuity, quality leadership, through the platforming of electrical appliances, vehicle lightweight, highly integrated, intelligent networking to maintain the industry leadership. While XCMG New Energy's products are competitive, they have certain research and coverage in the complete sets of equipment for power replacement, which are mainly manifested in fixed substations, mobile substations, and comprehensive energy replenishment centers.
In terms of production, the stamping branch has three fully automated stamping production lines, the whole line does not require manual operation, the feeding process is completed by the feeding trolley, the dismantling robot, the automatic oil applicator, and the automatic optical alignment center. The main welding line of the cab adopts PLC control reciprocating rod production line, which can realize the flexible production of a variety of models, and the key welding station adopts the Swiss ABB and the German KUKA welding robot for spot welding; the OTC arc welding robot performs arc welding operation to ensure the high quality and high precision of welding.
In the painting workshop, the medium painting and topcoat adopt the Swiss imported ABB suspension spraying robot, equipped with a high-performance electrostatic atomization rotary cup, the coating effect is comparable to the quality of the car level; with the intelligent paint supply system to achieve automatic spraying of medium and topcoats, the spray paint quality is stable and the product consistency is guaranteed.
The assembly workshop adopts networked CNC technology + U-shaped skateboard assembly line, 1 46-station U-shaped skateboard interior line and 1 48-station U-shaped e-chain® chassis line, and the length of the 2 lines is currently in a leading position in China. Drawing on the concept of car assembly, the dashboard and door are modularly assembled, and a special assembly line is set up; high-quality components such as instrument panels, tires, and seats are assembled by automatic manipulators.
In the construction of sales and service network, XCMG New Energy insists on deepening the channel layout and develops jointly with strategic partners, local special vehicle companies, industry suppliers and authorized agents. Enhance the connection of strategic partners and expand the layout of real estate modification enterprises.
Marketing industrialization, accelerate the application research of XCMG new energy blockchain industry, and build a financial, marketing and customer ecological management system based on the concept of blockchain. Platform integration, e-commerce platform and marketing digital control platform integration, continue to precipitate data assets, to create a highly intelligent marketing complex.
Commercial vehicles are based on the characteristics of their use attributes and require excellent after-sales service as product use support. XCMG New Energy strives to create smart services from three aspects: integration of sales and services, intelligent platform and intelligent spare parts, and continuously improve customer service satisfaction. Establish a multi-level spare parts support network of "central library + central library sub-library + spare parts sales outlets + special service stations", and comprehensively improve the spare parts reserve and spare parts coverage in the region. Based on the principle of "order landing, service spare parts first", with the project system as the starting point, and with the "2+3" service management mode, we strive to create a "first-class, efficient and professional" XCMG new energy service team. Implement the "rapid flash repair" model, shorten the service radius, do a good job of the "nanny" service model, and carry out "one-to-one" stationary services, pre-sales vehicle inspection and customer training.
Over the years of heavy investment, dedicated research and development, focus on technology precipitation and core team and system cultivation, continue to consolidate the foundation of development, after many rounds of large fluctuations in the market, XCMG Automobile has used five years to play a high-quality reputation, industry status and benchmark brand image of XCMG new energy products. Luo Haidong, deputy general manager of XCMG Group, secretary of the party committee and general manager of XCMG Automobile Division, proposed that XCMG Automobile's new energy business will focus on the company's 14th Five-Year Plan strategy of "one core" and "two tracks". Accelerate the future industrial development layout of the enterprise, under the promotion of the Group's "3060" double carbon strategy, achieve revenue of 15 billion yuan, main engine sales of 30,000 units, maintain the top three in the industry, and achieve the strategic goal of "double three" of XCMG New Energy 14th Five-Year Plan.
In the future, XCMG Automobile will gather the strength of the whole society, the whole group and the whole staff to promote the scale of the new energy automobile industry, improve the accuracy of the industrial layout and the high quality of operation, carry out multi-level and multi-field exchanges and cooperation with more enterprises, innovate market competition organizations, share new opportunities for industrial transformation, and work together on the road of "zero carbon" to create a win-win situation and achieve better performance in the new energy heavy truck market.