Brand upwards is the common long-cherished wish of every independent brand, especially for traditional car companies, which is particularly important. However, when most independent brands compete with joint venture cars, they have been based on dislocation competition for many years, and it is not easy to achieve brand upwards, confront joint venture cars head-on, and even compete with luxury brands.
At present, among the independent brands, there are only a few car companies with high-end sub-brands, Geely has Lynk & Co, Great Wall has WEY, Chery has Xingtu, and has been operating for so many years. Among these independent high-end brands, in addition to Lynk & Co that integrates Volvo technology, WEY and Xingtu are all dismal in sales. Compared with these independent brands, Changan Automobile is much more secure on the road to entering the high-end.
Joining forces is destined to be extraordinary
In 2020, UNI-T was officially listed, as the upward work of the Changan Automobile brand, from the moment UNI-T was listed, the outside world was speculating whether UNI would independently become a high-end sub-brand of Changan Automobile, and with the emergence of Avita, the claim of UNI independence disappeared.
As a high-end brand of Changan Automobile, Avita is destined to be extraordinary from the moment of birth, which is determined by the big guy behind it. Avita was jointly funded by Changan Automobile, NINGDE Times, and Huawei, and each of the three major investors is a unicorn-like existence.
Needless to say, Changan Automobile is an undisputed first-line independent brand, whether it is sales or influence, or technical strength, is the top existence of independent brands; and the Ningde era, it is one of the world's three major power battery manufacturers, has an absolute right to speak in the field of new energy; Huawei is more familiar, is the leader of the global communications industry, and its achievements in the field of automotive intelligence are unfathomable, and even Volkswagen is seeking cooperation with Huawei.
As a product of the powerful combination of the three giants, Avita's casual integration of high-quality resources is enough to easily set a standard. And the senior management team, whether it is in the field of design and manufacturing or marketing and network layout, has a complete ecological chain, and its first product, Avita 11, is about to be officially launched in the second half of this year.
Avita 11 completes the declaration
At last year's Guangzhou Auto Show, the Avita 11 made its debut, which was highly concerned by many car fans at that time. Recently, Avita 11 also officially completed the declaration at the Ministry of Industry and Information Technology, and some of its parameter information has also been announced.
Like many pure electric vehicles, Avita 11 also adopts a simple design language in design, and is personally operated by the former designer of BMW, and its split headlight design makes the entire front of the car have a strong sense of technology and futurism.
On the side, the new car adopts the design style of the coupe SUV, so that the whole car has a strong sense of sport. According to the declaration information of the Ministry of Industry and Information Technology, although the Avita 11 is only 4880mm long, the wheelbase has reached 2975mm, which is more advantageous than tesla Model Y. In the tail design, Avita 11 also adopts a minimalist design language, except for a penetrating taillight and the word "Avita 11", there is almost no excess design at the tail.
All-round spike Model Y
For Avita 11, the most eye-catching performance is still in the power, the new car is equipped with front and rear dual motors, of which the front motor maximum power is 195kW, the rear motor maximum power is 230kW, the system comprehensive power up to 425kW, even Tesla Model Y high-performance all-wheel drive board comprehensive power is only 357kW, Avita 11 is undoubtedly a stronger performance performance.
In terms of endurance, Avita 11 will be equipped with a ternary lithium battery pack with a capacity of 90.38 kWh from the Ningde era, and its comprehensive cruising range can reach 600km, and the follow-up will also launch a long-range version with a battery life of more than 700km. In addition, the new car will be the first in the industry to adopt a 750V high-voltage charging system, the maximum charging power can reach 240kW, and the power can be charged from 30% to 80% in 15 minutes.
Finally, in terms of intelligence, it is reported that the Avita 11 vehicle is equipped with 3 lidar, 6 millimeter wave radar, 12 ultrasonic radars and 13 cameras, bringing super perception systems and capabilities. Combined with a computing platform of up to 400Tops, high-end intelligent driving assistance functions can be realized in scenarios such as high-speed and complex road conditions in urban areas. At the level of intelligence, it does not lose the new force of head car building with intelligence as the selling point.
Write at the end:
From the positioning of Avita 11, its most direct competitor is actually Tesla Model Y, and some of the parameter information currently disclosed by Avita 11 has achieved a comprehensive lead over Tesla Model Y. The only uncertainty now is actually in terms of pricing, as the first high-end product of Changan Automobile, how is the pricing of Avita 11? We'll see.
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