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Avita 11, the first model of the high-end new energy vehicle brand Avita, joint venture between Changan and Ningde Times and other enterprises, and the high-end new energy vehicle brand Avita Vita 11, which is a joint venture between Huawei's full-stack intelligent solutions, has recently appeared in the new product catalog of the Ministry of Industry and Information Technology.
This is the second product on the Huawei Inside system, and in my opinion, it is also the most commendable work since Huawei "got on the car".
Avita is a very rich car brand. For Chang'an, it not only carries the main process of its mixed reform, but also represents its high-end breakthrough strategy.
For Ningde, it is its attempt to directly participate in the creation of vehicle brands as a battery supplier, which is the most advanced position chosen by suppliers in the automotive industry.
For Huawei, the success or failure of Avita represents the success or failure of Huawei in the first stage of huawei as a smart full-stack supplier that does not build cars.
Because for several major investors and participants, the Avita project is very subversive to the logic of the traditional industry, the three are very careful to avoid a lot of topics that are easy to touch the sensitive nerves of the industry in the early stage, so for a long time, in the car matrix that Huawei does not build cars, it is a relatively shallow question of Huawei technology, which is more tigery under the blessing of Yu Cannon, but from the perspective of industrial background, Avita's value to Huawei and even the industry is obviously much greater.
Three giants, plus a number of strategic investors, if Avita is seen as a new type of automotive company organization model, it is completely different from new forces such as Wei Xiaoli, and it is also very different from the endogenous electrification route of Volkswagen Toyota and other companies. In China, the intelligent electrification of independent brands is quite similar to many projects, which the industry calls the third track, typical of which are Zhiji, Extreme Krypton, Lantu and so on.
Still, Avita has a unique personality to be aware of. Its capital organization form determines its highest degree of openness, which represents a more efficient ability to renew in innovative industries; but the cooperation model of multi-giant joint ventures and their respective technical blessings has also brought some concerns to the outside world, that is, whether 1+1+1 can be greater than, or even far greater than three.
This concern, on the directory of Avita 11 can be initially answered.
At last year's brand launch, we only had a glimpse of the brand's first model, the Avita 11. Most of the specific data of today's mass production version has been released with the announcement. With a length of 4880 mm and a wheelbase of 2975 mm, this is the standard medium and large SUV body, and the front and rear motors reach 195 kW and 230 kW.
Under the combined force of the front and rear dual motors, a total of nearly 600 horsepower can be provided with a strong power, which is obviously the playing style of high-end luxury brands, and the power of the supercar level is always the fundamental underpinning of the brand upwards. Avita has said that the new car's 0-100km/h acceleration time will be within 4 seconds, and the only doubt is that 3 seconds will be followed by a number of decimal points.
At the time, we couldn't figure out how different the final mass-produced product would be from the concept model released.
According to the announcement information, Avita 11 will carry a 90.38kWh ternary lithium battery pack - of course, from the Ningde era. The Avita 11 with this battery has a range locked at 600km, but based on previous information, we know that Avita is also developing a longer version with a range of 700+km.
Probably because it is near the water tower, the battery pack of Avita 11 adopts the new generation of CTP technology in the Ningde era, which directly uses cells to form a whole package and thus improves the overall energy density, and finally reaches the whole package of 180Wh/kg, ranking among the current high level of mass production battery packs. With the high-efficiency dual motor power, the announced energy consumption level is only 16.6kWh/100km, which is gratifying for such a medium and large SUV.
When it was first released, the charging speed was vaguely described as "200 kW class", and today we learn that its maximum charging power reached 240kW. In fact, the Avita 11 will be the first batch of mass-produced electric vehicles in China to apply 750V high-voltage fast charging systems. The charging speed of 30%-80% only takes 15 minutes, but this also requires high-power fast charging piles to be rolled out as soon as possible.
Ningde era is the second largest shareholder of Avita's real money and silver stake, as a public supplier of many enterprises, Ningde will certainly not obviously favor one over the other, but the near water building is both reasonable and logical. And Ningde's hard work proves the smoothness of Avita's internal system from one side.
There is still only H left with suspense, and what level of intelligence Avita will have under Huawei's deep participation. According to the information of the Ministry of Industry and Information Technology, Avita 11 is equipped with a total of 34 sensing elements including up to 3 lidars, which are of good quality. According to the information previously released, Avita 11 will be equipped with a 400Tops high-computing power platform, which can realize full-scene high-order intelligent driving for high-speed and complex urban areas.
Lidar came out of the limelight around last year's Guangzhou Auto Show, and Avita used three silently. The high specifications on the hardware naturally correspond to the high benchmark of software intelligence, and the final combination of software and hardware has Huawei's automotive solutions as a support and bottom, what capabilities huawei inside need a new underlying design to fully reflect, Avita will give an answer.
Leaving aside the unknown, the ANNOUNCEMENT OF THE MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY AT LEAST CLEARLY SHOWS THAT AVITA IS ANOTHER PRODUCTION CAR THAT IS ALMOST 100% REDESIGNED OF CONCEPT DESIGN. Starting from the UNI series, we see changan's design style change from the previous stability, sharply turning 180 degrees towards boldness and radicalism.
Avita silkily and smoothly inherited this change from the majority shareholder, and in the foreseeable future, Avita should be the highest positioning of its own brand in the Chang'an system. The exterior design of Avita 11 comes from the global design center in Munich, and the overall style is rounded and minimalist, with a unique front and rear light set and personalized tail window shape to attract attention.
Now many car companies will claim to be technology-based enterprises, and their products are luxurious because of technology. Logically, yes, but not much has been done in the integration of details.
For example, many product technology configuration data is solid, the application wears flowers and eyes, but in terms of design, layout, etc., the sense of science and technology is very general. This at least shows that the brand lacks a holistic understanding and grasp of the so-called technological luxury.
The matching of Avita 11 in vehicle design, the level of battery energy system and intelligent full-stack solutions shows that the basic concept of pursuing technology and luxury in the treatment of Avita brands and products is very consistent. This is the basis for whether a platter brand will eventually turn into anti-nuclear fusion or become a lalang match.
It is expected that at the latest around the summer vacation this year, this car should also be able to have a landing product that can be seen closely. Judging from the current information, Avita 11 will be the most distinctive of a wave of high-end cars on this year's pile, which is worth tasting. In addition to the car, what is more interesting is that under a new model that subverts the daily life of many traditional automotive industries, Avita, its open nature, can eventually converge into a tower in the innovative industry.
Of course, Avita 11 is also a product worthy of Huawei's careful tasting. At last year's Shanghai Auto Show, Huawei's smart car solutions won enough eyeballs, but for Huawei, what is the car that can carry the Huawei smart car brand landing and pollen moving?