Simba officially spoke
For the Internet celebrity Simba, there are too many controversies in the outside world, before 2020, perhaps only the users of the Kuaishou platform, or the users who are keen to buy Internet celebrity products know Simba, but at the end of November 2020, with the occurrence and fermentation of the "Sugar Water Bird's Nest" incident, Simba was completely sent to the hot search, not only the users of the Kuaishou platform understood and knew Simba, almost all people who paid attention to current affairs and hot spots knew Simba, but this time the understanding was because he "sold fakes".
After the "Sugar Water Bird's Nest" incident, Simba's re-emergence activities in early 2021 were due to its high-profile "road closure" and even attracted the public roll call of the People's Daily, which suddenly made Simba's image more negative.
After this incident, for more than a year, Simba was gradually forgotten by the public, which seems to mean that Simba is finally returning to the normal state of development, but just recently Simba has been sent to the hot again, and this time it is inseparable from live streaming.
The cause of the matter is that in a live broadcast with goods on March 8, Simba sold the glory X30 mobile phone in the live broadcast room, and officially said that the original price was 1999 yuan, this price is still because the feelings are still there, only to call Ren Zhengfei to negotiate the price, the result did not think of being mistaken by the apprentice Price, the price of 1699 yuan was sold, a loss of hundreds of millions of dollars.
This kind of live broadcast with goods with the wrong price of the drama can actually be seen in the live broadcast of many Internet celebrities, it can be said that this is a script that has been played by Internet celebrities, which would not have attracted too much attention.
Huawei was caught off guard
However, the fundamental reason that really made this so-called "live broadcast accident" sent to the hot search was that Simba said that he had a good relationship with Huawei and directly called Ren Zhengfei to negotiate the price, which is estimated that Huawei was caught off guard.
First of all, it needs to be clear that Huawei is a super-large technology company, its core business is a supplier of communication solutions, and secondly, mobile phone products are only a subdivision of Huawei's consumer business, and the person in charge of this plate is Yu Chengdong, if it is really a price negotiation, Simba should be looking for this, after all, Mr. Ren Zhengfei is in charge of the entire Huawei affairs, it is impossible to pay attention to a business module alone.
In addition, even if you are looking for Yu Chengdong, but the price anchoring of your product supplier channel will not be Yu Chengdong's responsibility, so Simba came up and said that he directly called Ren Zhengfei to discuss the price, which is really a big tone, and it is estimated that many business leaders dare not say this.
Secondly, it should be noted that the Honor X30 sold in this Simba live broadcast room was released at the end of 2021, under this time node, the Glory brand has long been operated independently, and even if you contact Zhao Ming, rather than contact Ren Zhengfei, after all, this is not a company now.
Finally, the starting price of this Glory X30 on the official website of Honor is only 1499 yuan, but the Simba live broadcast room has sold to 1699 yuan, which is not to show that the middleman earns the difference, where the loss is, respectively, in making fan money.
Therefore, Simba's wave of operations is basically acting all over the place, but because there is no basic business understanding and exaggerated rhetoric, he finally exposes his ignorance to the fullest and becomes the laughing stock of the public.
summary
As a new industry, online live broadcasting does give many people the opportunity to succeed, but when more and more Internet celebrities appear, they have begun to "cut leeks" and fool fans, Simba is a special case, originally the sugar water bird's nest incident, the outside world believes that Simba can learn a lesson and can be improved.
However, from the current live broadcast room to sell mobile phone publicity, this is clearly false propaganda, it is clear that it is deceiving consumers, it seems that the Kuaishou platform should really be well managed, otherwise similar to Simba's Internet celebrities, or really what dare to say, this time said and Ren Zhengfei called to discuss the price, the next time may be to find Lei Jun to move.