"Old iron, today is a loss to you on the mobile phone, XXX mobile phone official website price of 4999 yuan, today I send you all welfare, straight down 899 yuan, the whole network exclusive low price! Shelves! ”
Are you familiar with this kind of live broadcast selling?!
Fox Sister has always wondered, how does this old live broadcast selling routine make money? How much money can you make?
Just yesterday, another anchor was exposed to be fined for "tax evasion"!!
A stone stirs up a thousand layers of waves, before there is a sister "Wei Ya" overturned, after a lucky gambler followed?!
According to the official website of the State Administration of Taxation on the 22nd, recently, the tax department of Guangzhou City, Guangdong Province, through the analysis of tax big data, found that the network anchor of the Kuaishou platform "Donkey Sister-in-law Pingrong" was suspected of evading taxes, and carried out a comprehensive and in-depth tax inspection according to law.
After investigation, Pingrong evaded personal income tax of 19.2605 million yuan by concealing the commission income from live streaming between 2019 and 2020, and did not declare other production and operation income according to law to pay 14.5072 million yuan of customs duties.
According to the "Guangdong Provincial Tax System Tax Administrative Punishment Discretionary Benchmarks", "Donkey Sister-in-law Pingrong" will be punished for the collection of taxes, additional late fees and a fine of 0.6 times, a total of 62.003 million yuan.
Good fellow, how many years does the fox sister have to work to make so much money?!
Standing at the top of the traffic, enjoying the dividends brought about by the rapid development of the Internet, earning income that is incomparable with ordinary people, why do you have to take risks and evade taxes?
For this matter, the fox sister has a word: Li Lingzhi faints!
Perhaps some fox friends are not familiar with this Internet celebrity, but she has 24 million fans, a monthly cargo volume of one billion, and once rushed to the fourth place in the whole network!
After her husband's "two donkeys live broadcast at 9 pm" account was blocked for one year, "Donkey Sister-in-law Rongping" officially entered Kuaishou in 2019 and gradually became the head anchor of the Kuaishou platform.
The couple had earlier been extremely high-profile on the Internet, often live broadcasting and selling goods together, and did not shy away from winning attention in the way of "showing off their wealth" on the Internet:
Go out rolls-royce to open the way, carry a million luxury bags, large gold chains hanging around the neck, not wearing mink until the summer.
As soon as the "tax evasion" incident came out, less than 1 hour after the Guangdong Provincial Taxation Bureau released the news, the Kuaishou platform could not search for the account of "Donkey Sister-in-law Pingrong", and it was suspected of being banned. Subsequently, PingRong issued an apology statement on Weibo.
In fact, this is not the first time that "Donkey Sister-in-law Pingrong" has rolled over...
Previously, "Donkey Sister-in-law Pingrong" sold wine in the Kuaishou live broadcast room, advertising anti-radiation and sleep-assisting effects, and then was counterfeited.
And his husband "two donkeys at nine o'clock in the evening live broadcast" and another Internet celebrity "abbot" jointly sold weather Dan, after being questioned, the abbot admitted in the live broadcast that the sale of weather Dan is a fake and shoddy product, and then the second donkey and the abbot also once entered the state of suspension
In May 2021, the blogger "Science and Technology Xiaoxin" released a video to fight counterfeiting, saying that he received the 12Pro purchased in the live broadcast room of "Donkey Sister-in-law Pingrong" and found that the mobile phone did not have a network access license and could not find the relevant number;
The live broadcast room said that the mobile phone has 3 cameras, of which 2 are fake, the declared 8+128G storage specifications, but only 4+64G after the hand, there are excessive publicity, goods are not on the board, forged into the network and other issues, is an OEM copycat mobile phone.
After the news was verified, Kuaishou officially removed the brand mobile phone, and paid 9 times the compensation to the buyer on the basis of refund and non-return, ordering the anchor to prohibit the sale of the cottage machine, but did not impose an actual punishment on the donkey sister-in-law.
On June 15, Mr. Song of Wulanchabu, Inner Mongolia, said that the mobile phone "Candy KM40PRO" purchased in the "Donkey Sister-in-law" live broadcast room did not match the advertisement, and it was particularly hot when charging, and it was also very stuck when using, demanding 9 times compensation.
The surging news reporter for the sale of candy km40Pro filing inquiry, found that the candy km40Pro filing machine appearance, camera has 4, is rectangular and bought in the "donkey sister-in-law" live broadcast room mobile phone It is circular behind its appearance, it can be said that it is completely different.
Repeatedly teaching, openly selling fakes, and deceiving consumers one after another has aroused strong condemnation of the "two donkey couple" by netizens, and her husband "two donkeys" have come forward to shout "daddy" to beg for forgiveness, which has stimulated another wave of criticism and reprimand from public opinion.
In recent years, the Internet celebrity economy such as live streaming with goods has risen rapidly, and once became a new export for many industries. Standing at the cusp of the times, there are bound to be contradictions among the parties involved, and with it, problems such as chaos in its development are rampant.
The problems of "selling problem products" and "tax evasion and tax evasion" that happened to "Donkey Sister-in-law Pingrong" can be described as numerous in the past in the field of e-commerce live broadcasting.
In November 2021, two anchors, Sydney and Lin Shanshan, were fined for tax evasion, and a month later, Wei Ya's huge fine of 1.341 billion shocked the people of the whole network.
But with the boots landing and the suspension and heavy penalties, the "donkey sister-in-law Pingrong" issued the same warning: the live broadcast track ushered in strong supervision, and the live broadcast industry will be the original source and bid farewell to barbaric growth.
Blatantly selling fakes, overdrawing consumer trust, and challenging the patience of consumers;
Tax evasion and tax evasion, in disregard of national laws and regulations, touch the red line of the state and society
This is not a one-sentence apology and "Daddy" can be eliminated!!
Losing your mind due to greed, completely forgetting the knife on the head of the word, sooner or later it will be cold!!
Times and fate may bring wealth to people, but inferior character cannot bear it after all...