In the past three years of development, iQOO has gradually grown into a mobile phone brand loved by young consumers. The iQOO phone has a dazzling performance performance, and with the excellent experience of mobile game esports, it is widely recognized by the player community. Recently, iQOO also joined the Kuaishou Super Brand Day marketing IP for the first time, bringing a series of "pet fan benefits" to give back to users. At the same time, iQOO also uses the marketing IP of "Kuaishou Super Brand Day" to continuously expand its influence and quickly precipitate the brand position!
Achieved excellent results on the Kuaishou platform
With the excellent experience of iQOO mobile phones, iQOO has also achieved quite eye-catching sales results on the Kuaishou platform. Among them, iQOO won the Kuaishou platform mobile phone self-broadcast list Top1, and its performance new machine iQOO Neo6 also won the Kuaishou 3-3.5k price segment mobile phone category sales & sales double champion shortly after the start of sale, which shows how good the product power of this new machine is.
In addition, iQOO's high-end flagship mobile phone iQOO 8 Pro, in the fourth quarter of last year, strongly entered the list of best-selling models in the price segment of 600-799 US dollars (about 3800-5000 yuan), and the high-end market has achieved brilliant performance; and in the game mobile phone market, according to data agency statistics, iQOO even in the face of a number of veteran game mobile phone manufacturers, still with 23% market share, successfully reached the top of the domestic game mobile phone field!
Not only that, the official flagship store of iQOO also strongly won the double championship of self-broadcast sales and sales of the 3C digital brand store on the Kuaishou platform; in the Kuaishou Super Product Day campaign, iQOO won the TOP1 of the 3C digital delivery efficiency; during the Kuaishou Super Brand Day event, the cumulative increase in the official flagship account exceeded 500,000. In addition, in the Kuaishou Short Video Challenge, the marketing topic of the new machine iQOO Neo6 "if you want to win, you have to have a snack", and the number of short video topic plays exceeded 700 million! In summary, it is not difficult to see that although iQOO is a young brand, it still has won the high recognition of consumers by virtue of its outstanding performance in product creation.
The Kuaishou platform marketing campaign was launched
On the Kuaishou platform, iQOO also launched a series of marketing activities at the same time. Among them, from April 23 to April 30, you can participate in the lottery interaction in the official live broadcast room of iQOO Kuaishou, and there are also gifts such as sports backpacks and flash noodle lines on the hour. In addition, you can enjoy up to 12 installments of interest-free when purchasing a machine in the live broadcast room, making it easier to get started with a new machine without burden.
Esports tools are on sale
As a new generation of "e-sports weapon", iQOO Neo6 was released not long ago, and recently opened an all-platform hot sale. The machine once again shows the strong performance concept of the iQOO brand, bringing a new "flagship dual core", composed of a new generation of Snapdragon 8 and independent display chip Pro. In terms of battery life charging that mobile gamers pay attention to, the new machine brings a combination of dual-cell 80W flash charge + 4700mAh large battery, which presents a perfect solution for endurance anxiety. In addition, the machine is also equipped with closed stereoscopic dual-beam, dual-route motor, 120Hz original picture screen and other configurations, providing a professional e-sports experience at the same time, but also has a comprehensive and balanced performance! The machine is also recently on the new Kuaishou platform, and iQOO has launched a purchase interest at the same time. Start iQOO Neo6 on the Kuaishou platform, you can enjoy up to 6 periods of interest-free, you can also participate in trade-in activities, up to a maximum subsidy of 650! In addition, there are multiple Internet rights and interests packages waiting for you to get, which is very valuable.
At present, iQOO's marketing activities on the Kuaishou platform have officially begun. As the "ceiling of mobile game experience", iQOO Neo6 is also in the hot sales of this platform. You may wish to pay attention to the new machine marketing activities of the Kuaishou platform, while starting this e-sports weapon, you can also enjoy great discounts and more cost-effective!