Whiplash Report How important is stepping on the beat when the wheels of the times roll forward?
On this issue, the post-95 Northeast girl stinks absolutely has a profound experience. Under the drastic changes brought about by the epidemic, the first two times failed to step on the "point", so that she failed to start a business continuously, carried millions of huge debts, became confused and confused, "did not know what she could do", and the third time, she finally firmly stepped on the wind of the times.
This girl from Heilongjiang and living in Japan for 13 years has accumulated more than 3 million fans in the two years by sharing the daily life of "day drift". Under the official one-stop support of Kuaishou, Stink has continued to move forward in traffic realization, and after the end of the live broadcast on January 5, the cumulative GMV of nearly 4 live broadcasts has exceeded 10 million.
Becoming the "most grounded" overseas life anchor stems from an accident
Despite her young age, the big grinning Northeastern girl stinks and has already experienced many impermanent things.
Stinky is a toss-up girl who used to run a Chinese restaurant with her parents in rural Kyoto, Japan. At the end of 2019, during the most prosperous period in the Japanese milk tea industry, Stink rented a small shop in Kyoto's bustling commercial street, full of joy and wanted to do a big job, but never expected that the sudden new crown epidemic made the milk tea shop that had just been open for 3 months have to close its doors, and then, stinky once again loaned the country house under the disk, and because of the repeated global epidemics, it was never opened for business.
The two failed startups have saddled Stink with millions of bank loans, and to make matters worse, the restaurants that their parents have painstakingly run have also been unable to sustain themselves in the epidemic and have been forced to close.
"I'm too back on this, I didn't step on the 'point' twice!" Stinky smiled bitterly and teased himself. A grain of dust of the times, placed on ordinary people, may be a huge mountain.
But life still opened a window to her. The milk tea shops and homestays that have devoted themselves to hard work have to come to a standstill in the surging epidemic, and they have taken short videos to record their lives, but they have helped her gain a large number of fans' likes on the Kuaishou platform - from June 2020, Stink began to upload short videos on Kuaishou to record the fragmentary daily life of her life in rural Japan.
No team, will not operate the promotion, the content is also feeling the stones across the river, while modifying while trying, copywriting, shooting, editing are only their own to complete, a video from the idea to the final launch to take 8 hours, but her video has the truth of overflowing screen -
How ordinary Japanese villagers live under the epidemic; how did their milk tea shop close down, and how to deal with the affairs after the milk tea shop closed; and their interactions with Japanese neighbors and guests around them, such as Aunt Sato, who always likes to bring her food, and Uncle Tanaka, who sees that it is not easy to give her a suite when she starts a business... In the stinky shots, these seemingly mundane images form a picture of the Japanese city well full of pyrotechnics.
The pure and cute appearance, the big grinning personality and a pure "big ballast taste" Northeast dialect have made the stinky smell popular with many fast-hand old irons, and the number of fans has exceeded 2 million in less than a year, becoming the "most grounded" overseas life anchor.
From sharing life anchors to traffic monetization, this time stepped on the wind outlet
"Hello everyone, I'm your stinky boy ~ you stink is here again!"
It has become the stink of "millions of fans of internet celebrity anchors", and every time he appears in front of the camera, he is used to greeting the kuaishou old irons skillfully. She likes the atmosphere of "sincerity and trust" between the anchor and the fans on Kuaishou, and after opening the live broadcast, she spends several hours a day sitting in front of the screen and talking about the mountains, sharing her unfortunate entrepreneurial stories, purchasing daily, and dissolving everything she encounters in her life in the way of a satin hand.
But the burden of real life has not been lifted, the million loan debt left over from the failure of entrepreneurship will not disappear because of the happiness in front of the camera, and the stink has also heard of the grand situation of domestic live streaming with goods, but the live broadcast with goods is not sitting in front of the camera and shouting out "3, 2, 1, get on the car!" "So simple, behind the anchor involves investment, selection, script, finance, quality inspection, operation, after-sales and other links, all need to be followed up to ensure the final effect of the goods." In the final analysis, having the comprehensive allocation ability of live broadcast related resources is the key to traffic monetization. As a personal anchor who "fights alone and grows wildly", Stink sits on millions of traffic but cannot find a monetization channel.
But this time, the stink stepped on the wind of the times. In the second half of 2021, the staff of the Kuaishou platform took the initiative to contact Stink and introduced her to the live e-commerce supernova plan launched by the platform. This event aims to help short video creators in the fields of food, fitness, travel, mother and baby, overseas and other pan-life areas to play e-commerce from zero to one.
Stink accepted the one-on-one support guidance provided by the operators of the Kuaishou platform, began to organize the supply, selection, drainage, and for the first time tried to use magnetic Taurus and other tools for the flow... On November 10, 2021, Stink opened the live broadcast with goods on the Kuaishou platform, and the live broadcast sales of more than 7 hours reached 384w+.
This "opening red" also allows Stink to see the space for further growth and development in Kuaishou, and has made up its mind to continue to deepen the live broadcast with goods in Kuaishou. Since then, with the support of the official one-stop, the cumulative GMV of the nearly four live broadcasts has successfully exceeded 10 million, taking an important step from sharing life anchors to traffic monetization.
Every ordinary person who lives seriously can achieve a breakthrough in Kuaishou
On January 5, 2022, Stink just ended his "New Year debut" - the New Year's Kuaishou special live broadcast.
This live broadcast lasted for 11 hours, and there were a variety of goods, ranging from only selling 9 red envelopes and small snacks to apple phones with a unit price of thousands of yuan, Panasonic toilet covers, snacks, lipstick, skin care products, pajamas... Odor has moved away from the stage when it was originally dominated by Japanese products. Now, Stinky always jokes with the old irons, saying that he is a "live broadcast room of iron" and "anything can be sold".
This "anything can be sold" confidence comes from the strong trust between her and her fans. In order to establish this trust, what stinks to the fans is her unreserved sincerity, in the daily live broadcast, she will "dissuade" fans from giving her tips, and the products that appear in the live broadcast room, she will try them in advance. "The fans are very good to me, so I don't want to lie to them or hurt them, they are my foundation, all I am."
Since 2021, the Kuaishou platform has made frequent moves in promoting pan-life services and tilting towards "private domain traffic", and its support has been continuously enhanced. Coupled with the soil of Kuaishou's "trust in e-commerce" and strong traffic support, the sincere exchange of face-to-face "grounding gas" between the anchor and the consumer has naturally become the cornerstone of high sales growth.
With the help of the platform, today's stink is becoming more and more comfortable in live streaming. In the New Year's live broadcast on January 5, without the help of professional traders and assistants, she supported the entire team, from planning, selection, docking business, to the preparation before the live broadcast, cue process, and review after the live broadcast, all of which were completed only by temporarily formed family and friends.
From the original confused and confused failed entrepreneurial youth, to the queen who now slays the whole field and finds the direction of struggle, this road has gone less than two years.
In 2022, Stink has her own new plan, she plans to close the homestay and move to Tokyo, and set up her own live broadcast team in China, become the anchor of tens of millions of fans, and complete a GMV of 100 million, while doing a private brand in 2023, self-built warehousing, and even signing other anchors...
In stinky view, compared to other short video platforms, Kuaishou is a world where every age, every gender, and everyone living in every corner can bloom freely, "not necessarily very talented and excellent, but you can harvest happiness and growth here."
When Kuaishou provides a window, the ordinary life of more than ten years of "day drift" and the grind brought about by the epidemic have become the source of energy for the stink outbreak. Like Stinky, every ordinary person who lives seriously has the possibility of achieving a breakthrough in life on the Kuaishou platform!