Since the beginning of this year, Hantai District has deeply excavated cultural and tourism resources, adopted the model of "stock transformation + incremental investment", planned cultural tourism industry projects according to local conditions, and created a new scene of cultural tourism consumption. Before the "May Day" Festival, the newly built Western Suburbs Memory Industrial Park, Qiliguan Juxiang Flower Market and Hanzhong Characteristic Tourism Commodity Shopping Center were put into trial operation. During the "May Day" period, a total of 20,000 tourists were received, and the operating income was 500,000 yuan.
Before the "May Day" Festival, Hantai District carried out an extensive market warm-up, promoted high-quality cultural tourism activities and tourism route products in major scenic spots, and introduced a series of preferential measures to attract traffic through the issuance of cultural tourism consumption vouchers and the launch of a series of preferential measures. During the "May Day" period, the number of visitors to the art gallery in the Western Suburbs Memory Park exceeded 5,000, and more than 3,800 people visited the store for consumption in the new-style teahouse, intangible cultural heritage workshop, art shop and catering shop, with a total turnover of 318,000 yuan. Hanzhong Characteristic Tourism Commodity Shopping Center signed cooperation agreements with 8 travel agencies, including Shaanxi Qinlv and Xi'an CTS, and introduced express companies to handle delivery business in stores; Eight travel agencies have sent more than 2,000 foreign tourists to the shopping center, with an average order volume of more than 100 yuan per capita.
In order to ensure the experience of citizens and tourists, Hantai District strictly controls the price of goods, and the market supervision department monitors the price of goods, requiring that the unit price of goods shall not be higher than the online and offline retail quota, and merchants have also issued a service commitment of "three do not sell, two must be returned", and strive to create a fair and reasonable consumption environment.
According to the person in charge of the district's cultural and tourism department, Hantai plans to plan 20 key projects in the cultural and tourism industry in 2024, with a total planned investment of 994 million yuan. In the next step, we will focus on the activation and utilization of cultural relics and cultural symbols, continue to do a good job in the construction of characteristic blocks and characteristic tourism commodity consumption shopping centers, promote the construction of characteristic blocks such as Dongguan Historical and Cultural Block, Love Corner, Guanju Lane and Confucian Temple Lane Graffiti Block, explore and promote the transformation of old buildings on T-shaped Street, old factories such as Dongdajie Telecommunications Bureau, industrial sites and traditional blocks such as Dongguan and other traditional neighborhoods, create more themed literary and artistic boutiques and streetscapes, immersive experience scenes and other emerging consumer formats, and create more sufficient supply and strong demand. The new highlights and hot spots of cultural tourism full of vitality have injected new momentum and brought new increments to the cultural tourism market.
(Source: Hanzhong Daily)