On April 11, 2022, the Force Awakening 2022 Meta Universe Summit hosted by Sina VR officially lifted the curtain.
As we all know, at the moment when the epidemic is raging, many offline collective activities have been seriously affected, and Sina VR has taken the lead in launching a pure online virtual conference based on the concept of meta-universe and based on digitalization in this context, and this meta-universe summit is also the first to follow the 2021 Force Awakening · After the XR Industry Awards, we held an online event in the form of a meta-universe for the second time.
In order to bring a better user experience to the participants, we have a technical support side VS · With the help of Work, the conference has been comprehensively upgraded, mainly covering the conference agenda, exhibition venues, single customization, participation benefits and industry white papers.
At the meeting, Chen Xing, General Manager of Sina VR, Qin Chao, Head of AI, Ma Tianyi, Analyst of Minsheng Securities Meta-Universe, Commercial Director of Kuaishou, Business Director of Panorama Video Project, Jiang Yi, Head of Product Design of Lingyi Zhizhuo XR Center, Li Yan, Founder & CEO of Parallel Cloud (Cloud XR), Ji Zhihui, Founder & CEO of Shiyou Technology, Huang Jianwei, CEO of Smell Kingdom, Du Hongchao, Founder of Yuantuo Society, Zhai Xiaofei, Editor-in-Chief of Sina VR, and other guests made wonderful speeches.
As an expert of the video platform, Ma Yingwu, commercial director of Kuaishou and head of the panoramic video project business, introduced the kuaishou panoramic video ecology at the meeting, and said that he sincerely invited everyone to join together to build a better panoramic video ecology.
Ma Yingwu introduced the excellent results obtained since the current Kuaishou panorama video at the meeting, Ma Yingwu introduced that the current Kuaishou panorama video has exceeded 100,000, and has received more than 1 billion plays, creating 4.79 billion panoramic topics. The Kuaishou platform has more than 10,000 panoramic creators, and at present, there are more than 50 million-level fan panorama accounts.
The success of Panorama creators is not only that they provide excellent content, the Kuaishou platform also plays an important role in it.
Relying on the precise algorithm recommendation of the Kuaishou platform, panoramic video has quickly become a new content form of the Kuaishou platform, and Ma Yingwu said that every user request is indexed tens of millions of times and sorted by millions of orders, matching consumers to the most suitable works.
In the algorithm recommendation process, users are inspired to comment and like the panoramic video, and even the comment rate and like rate reach more than 100 times that of ordinary videos. After the algorithm, the current Kuaishou platform has accurately mined more than 50 million panoramic video users, creating a good foundation for the Kuaishou panoramic video ecology.
At present, the Kuaishou platform has carried out portraits for panoramic video users, according to the portraits, young users prefer the form of panoramic videos, and travel, games, and face value content are more popular.
Subsequently, Ma Yingwu made a detailed introduction and analysis of the content of various fields of the Kuaishou platform.
Landscape video: Ma Yingwu introduced that the scenic tourism category is currently the most successful field of panoramic video application, and the direction of incubating the most creators of 10,000 fans. First, the panoramic video is a full-screen display, the details are more prominent, the impact of the landscape content screen is amplified, and the user experience is upgraded. Second, the amount of information presented by the landscape panoramic video is greater, the viewing choice is returned to the user, the user has a stronger independent choice, and the user value has been improved.
Game videos: Fun knowledge, pixel style, ultraman style is very popular. Non-VR games made with Unity and Unreal, such as Fortnite and Paladin Legend, can also use game panorama video recording tools such as Souleal Capture to record panoramic video very conveniently. The first view of the game's panoramic video has a stronger sense of immersion, more highlights and more exquisite picture quality.
Offline shop: Offline shop is currently one of the more popular content directions, but the vast majority of store exploration videos are only the content that content creators hope to show, while panorama stores can show more content through panoramic advantages. Panoramic video strong interaction, multi-perspective, to give users more basis for judgment, can fully understand the restaurant situation, more efficient to promote consumption conversion.
VR Film and Television: Space Zero VR Cinema relies on the secrets in the time projection projection of the finalist works of the Cannes XR unit, using VR technology to tell the campus story, obtaining 1300W of playback, corresponding to the positive film, but also created a VR film and television work, the highest box office record.
Panoramic live broadcast: Kuaishou and the Forbidden City jointly created a panoramic autumn live broadcast, through Kuaishou's unique chain live broadcast room, the panoramic live broadcast of different scenic spots will be connected in series, and users can independently choose to watch the camera position and enjoy every corner of the Forbidden City in an all-round way. On the day of the whole event, it attracted more than 1,000W people online.
Through the panoramic shooting robot, follow the explainer, and broadcast the Tsinghua school celebration live in a panoramic live broadcast. The total number of viewers in the live broadcast room on that day exceeded 4.52 million, and the number of likes exceeded 850,000. Tsinghua alumni and outsiders around the world can experience the glory of Tsinghua University in all aspects, and express their good wishes for this established famous school.
Ma Yingwu also introduced that the panoramic video will empower the digital twin project to better land and disseminate. Through Unity, Unreal and other tools, high-quality panoramic videos are generated, and such content hits the curiosity of the student community with exquisite picture quality and other world science fiction painting style.
At present, the Kuaishou platform has opened up the function of one-click release of panoramic video to One-click push streaming to Kuaishou with mainstream panoramic cameras such as insta360, see, pi, and Tyco easy. For creators, it is more convenient to shoot and publish content, and for the Kuaishou platform, it can attract more creators to join it.
In the future, Kuaishou will also open up with more content production tools to facilitate creators to better produce and disseminate panoramic videos.
Finally, Ma Yingwu expressed his belief that more application scenarios for panoramic video and panoramic live broadcasting will be explored, and more panoramic video and panoramic live broadcast tools will be born, the production threshold will be lower and lower, and panoramic video will be the best way to present the metacosm on the mobile phone side.
With the explosion of short video platforms, everyone is a creator, and more panoramic video creators will participate in it to enrich the Kuaishou panoramic video ecology.
At present, the price of consumer-grade panoramic cameras is not expensive, the threshold for becoming a creator is constantly decreasing, as a professional media that has long been concerned about the XR industry, Sina VR looks forward to more creators participating in the creation of panoramic videos, and wishes all creators to become millions of big V as soon as possible.