As a blockbuster model of Ford's China 2.0 strategy, the new generation of Ford Mondeo, which is designed for the domestic market, recently announced a pre-sale price, with a pre-sale range of 180,000 to 240,000 yuan.
The new car will be officially launched at the Beijing Auto Show, which opens on April 21 this year.
For Changan Ford, the arrival of a new generation of Mondeo should be regarded as a very important model for Ford Motor in the domestic medium-sized car market.
From the current point of view, most of the market share of the domestic mid-size car market is firmly occupied by Japanese cars and German cars.
Specifically, the overall market performance of Japanese cars led by Camry and Accord is better than that of the German Magotan and Passat.
In addition, tianlai, which has been tepid in sales before, has also shown a steady growth trend in recent times, with sales exceeding 10,000 units for many consecutive months.
Especially in February this year, tianlai sales reached 15332 vehicles, an increase of 112.33% year-on-year. Among the traditional fuel vehicles, Tianlai also beat the Accord Camry for the first time to become the sales champion.
Saic-GM Buick's Regal and LaCrosse, although the sales volume is better than Mondeo, but compared with the same level of Japanese and German cars, the gap is still not small.
The new generation of Mondeo, in addition to having great highlights in the exterior interior design, is more youthful and sporty, and the performance in terms of scientific and technological sense is also full of highlights.
In particular, the large joint screen design that runs through the entire center console is not common in the traditional fuel vehicles in China.
In terms of body size, the new generation of Mondeo 4935/1875/1500mm in length, width and height and 2945mm wheelbase are also very obvious or very prominent in the competitive models.
Except for being slightly inferior to the Passat in body length, it is invincible compared to other models.
Under the consumer's concept of "big is beautiful", the competitiveness of the new generation of Mondeo has been greatly enhanced.
Of course, the new generation of Mondeo also has a highlight, that is, the full range of models equipped with a 2.0T engine matching 8-speed manual transmission.
It can be seen that Changan Ford is full of sincerity for the new generation of Mondeo. Its intention is obvious, that is, to re-become the mainstream model of the domestic mid-level car market through overwhelming advantages.
At the very least, in terms of sales, it is equal to Japanese german cars.
As for how many surprises the new generation of Mondeo can give us, the answer will be soon.
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