Because of the Spring Festival holiday in February, it has always been the traditional off-season for automobile sales, and coupled with factors such as the epidemic and "lack of core", the sales of most car companies are not ideal.
Despite this, GAC Trumpchi continued the hot sales trend in January, with overall sales reaching 23,793 units in February, an increase of 73.5% year-on-year. A variety of its MPV, SUVs, and cars have shown a hot selling trend.
The hot sales of many models are naturally a good thing for GAC Trumpchi, but they also bring sweet "troubles". Due to the chip shortage and the Spring Festival holiday mentioned earlier, as of the end of February, GAC Trumpchi's undelivered orders have exceeded 35,000 units.
According to common sense, in the case of limited production capacity, it is generally given priority to meet the popular models with high sales, but GAC Trumpchi has "done the opposite", choosing a special "unpopular car" such as the M8 welfare version of Trumpchi to be prioritized, in order to meet the urgent needs of special users such as the elderly and people with reduced mobility, and promised to deliver the car one month after the next booking!
It should be known that the waiting period for other hot-selling models of GAC Trumpchi to pick up the car is at least more than 2 months, especially the Trumpchi M8 as the benchmark of the high-end MPV of Chinese brands, not only has the strength to break the wrist with high-end joint venture products in terms of quality, but also pressures the joint venture competitors such as Xena and Odyssey in terms of sales, and in February, Trumpchi M8 sold 5001 vehicles, an increase of 86.5% year-on-year.
At present, Trumpchi M8 has led the list of Luxury MPV in China for 29 consecutive months, with cumulative sales exceeding 160,000 vehicles, becoming a veritable sales responsibility!
In the field of SUVs that have always been good at, the Trumpchi GS4 family continued to sell more than 10,000 units in February, reaching 10,163 units, an increase of 105.8% year-on-year. With its family advantage of "easy to drive, good to look at, good province", the cumulative sales volume since its listing has exceeded 1.38 million vehicles. In addition, thanks to the strong product strength of the new second-generation GS8 dual engine and the two series of Pilot, the cumulative sales of the Trumpchi GS8 reached 6858 units from January to February, an increase of 150.9% year-on-year.
Although the car market has long been a weak item for Chinese brands, with the launch of Shadow Leopard, Trumpchi is breaking the market's inherent impression of Chinese brand cars.
As the first sports intelligent car of GAC Trumpchi GPMA architecture, Shadow Leopard has condensed the four major technologies of GPMA architecture, Julang Power, Juxing chassis and ADiGO intelligent driving interconnection ecosystem, and has become a young generation of Dream Car. It is precisely because the shadow leopard is equipped with a large number of advanced intelligent configurations and requires a large number of chips, so it is also one of the biggest victims of "chip panic". Even so, the cumulative sales of Shadow Leopard in January and February still reached 6460 vehicles.
Red dot observation:
For GAC Trumpchi, although the current chip problem has been alleviated, it is still under great pressure to deliver because of the hot sales of many models. However, GAC Trumpchi resisted the pressure and made such a warm delivery commitment, which undoubtedly highlights the sense of corporate social responsibility and brand temperature of the Trumpchi brand, and reflects its determination to adhere to the "user experience-centered" and go all out to create a better life with users.