Text/ Yangcheng Evening News all-media reporter Qi Yaoqi
Photo/ Courtesy of the interviewee
The latest news from GAC Trumpchi shows that the whole series of models continues to sell well, with cumulative sales of 60,357 vehicles from January to February this year, up 25.50% year-on-year. However, trumpchi's sales are still restricted, the reporter's investigation found that the original GAC Trumpchi products are getting more and more intelligent, the number of chips used in the whole car series is also increasing, and the global chip shortage even has a certain impact on the production and delivery of the star model M8 and shadow leopard.
Looking back at last year, GAC Trumpchi's sales volume in 2021 324201, an increase of 10.3% year-on-year, the sales growth rate exceeded the market average, and the market share increased against the trend. This speed is already excellent, but sales have not been the only goal that Trumpchi pursues from beginning to end. The reason is simple, the simple pursuit of sales often stimulates short-term behavior. Some factories may reduce the level of standards, quality and service for a quick word, and as a result, sales have gone up in the short term, services cannot keep up, brand recognition and reputation have not improved accordingly, and eventually the market may still beat it back to the ground to learn to walk. For a mature company, maintaining a stable brand upwards is more important than pursuing sales speed.
In 2021, as the first year of gakian Trumpchi brand renewal, GAC Trumpchi promoted the renewal and upgrading of the whole model matrix through a series of powerful products, and launched a number of new cars such as Shadow Leopard, M6 PRO, M8 four-seat glory version, as well as noble welfare version, GS4 PLUS, and new second-generation GS8. GAC Trumpchi said it will continue to bring high-value products and services to consumers. For higher-level models, its quality and recognition are far higher than the low-cost cars that sell tens of thousands of units a month, and they are more worth looking forward to. For consumption, just staring at the highest sales to buy, there is also a lack. At present, many car owners do not have time to know more about the model itself, lack sufficient information channels, and buy a car only to see which one sells more.
In fact, compared with sales, a car's safety, power, torque, crash performance, suitability, and fuel consumption level are the most important. Just chasing sales to buy a car, without understanding the characteristics of the car, the so-called popular car you buy may not be able to meet all the needs at the same time. When the car arrives, it is likely that you will find that it is not the car you want the most.
With the fluctuation of the market, the ranking of products will also have various ups and downs. As a consumer, you should use your vision to take a long-term view, including understanding the company's ranking, past performance, and classic models, in order not to be alarmed by the current sales changes, and to firmly make your choice.
Today, major car brands continue to be affected by the "lack of core", and Trumpchi is no exception. Especially when GAC Trumpchi's vehicles began to sell well, the problem of chip shortage became very prominent, which greatly hindered the pace of progress. Since last year, the GAC Trumpchi brand has been renewed, and the hot sales of all models and orders have soared, such as the hot-selling model Shadow Leopard (top version) and the new second-generation GS8, which requires more than 500 chips, and the top version of the new second-generation GS8 requires more than 670 chips, which shows the pressure of Trumpchi chips. In this case, terminal sales can no longer truly reflect terminal demand. As a consumer, you should more rationally grasp and choose the model that suits you, and at the same time strengthen your confidence in high-quality enterprises, so that you can harvest high-quality models that are suitable for you.
It is reported that at present, the supply of M8 models of chips has improved, gradually resumed normal supply, in the case of tight chip resources, priority scheduling of welfare versions, and promised to deliver the car within one month after the order without accidents to meet the urgent needs of special users such as the elderly and people with reduced mobility. The decline in sales of the influencer Flick Shadow Leopard was mainly affected by the shortage of ZF DP-EPS turning to system chips. GAC is actively working with ZF Group headquarters and chip suppliers to develop a production increase plan. It can be expected that the sales of GAC Trumpchi will continue to rise, and the quality in this process will remain as good as ever, which is also worth waiting for. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Edit | Wang Danyang