Rednet Moment, March 11 (Correspondent Sisi) In recent years, with the continuous deepening of the "new four modernizations" of automobiles and the gradual increase of new energy vehicle products, the competition in the domestic SUV market has become more and more intense. In the face of the challenge of pure electric vehicles, there are still many fuel vehicles "Evergreen" on the market that are defending their territory with sales, such as GAC Mitsubishi Outlander, which has accumulated 300,000+ sales since domestic production. It has been able to sell well in the Chinese market for many years, relying not only on the unique product charm of "200,000 or less four-wheel drive 7 city SUVs", but also on the high quality and safety brought by GAC's exquisite manufacturing process and Mitsubishi's professional SUV technology.
Strictly control quality and create a trustworthy "partner" for consumers
As the world's largest automotive market, there are many brands in the Chinese market, and the competition is also the most intense. Under the big waves, some brands that once had a moment of scenery have long disappeared, but many brands have remained in the precipitation of the years. GAC Mitsubishi, as a unique joint venture car brand in the Chinese market, is one of them. All along, GAC Mitsubishi, which is known for its SUV products, has always adhered to the manufacturing concept of "quality first" and regarded quality as the cornerstone of enterprise development. From parts procurement to vehicle production in every link, GAC Mitsubishi always maintains the spirit of excellence, through strict control of product quality and continuous improvement of production processes, injecting the soul of ingenuity into products.
In order to create high-quality products for consumers, ON the basis of Mitsubishi's century-old car-making technology accumulation, GAC Mitsubishi has formulated a strict assessment index of "product off-line pass rate" by introducing GAC's advanced product quality control system, and achieved a double breakthrough of "zero defects and zero deductions" in vehicle quality inspection in the early stage of vehicle mass production. At the same time, in terms of product performance, GAC Mitsubishi has also set up as many as 135 automobile tests that far exceed national standards, and each vehicle needs to undergo strict "high cold, high temperature, plateau" three high tests before listing, and the pass rate of the whole vehicle is as high as 95%.
For consumers, the car is not only a means of mobility, but also an indispensable "partner" in their work and life. Under gazc Mitsubishi's strict quality manufacturing system, Olander, which positions itself as a "travel partner" for urban families, in addition to the hardcore high value brought by the aesthetic design of urban action and the happy space of ergonomic "first class for the whole family", also has the high off-road performance and powertrain that takes into account driving pleasure and economy given by pure track genes. Whether in the Chinese market or the global market, quality has become the constant label of Outlander's continuous best-selling. As the originator of urban SUVs, Outlander has undergone three generations of evolution, constantly innovating, its product quality and durability are well recognized by the market, and has gained a good reputation of more than 1.1 million users worldwide.
People-oriented, safety is the basic premise of enjoying a pleasant car life
If the excellence of the car-making process is the excellent quality of Outlander, then the thousands of hammers in the top events have given it the leading safety of its peers. Rise high-rigidity safety body, S-AWC four-wheel drive system and other "black technology" specially developed to improve the performance of the event, not only let Mitsubishi's "king of off-road" Pajero win the first place in the Dakar Rally 12 times, but also gave Outlander excellent active and passive safety performance. Take rise high rigidity safety body as an example, which is a unique body structure developed by Mitsubishi Motors using the world's top car-making technology, which can continuously break the impact area to absorb the impact force when the car is hit, and maintain the solidity of the body structure, not destroying the deformation, which can bring all-round safety protection to the participants, and is now escorting the travel of millions of Outlander users around the world.
Outlander is also equipped with knee airbags only available in high-end luxury cars, achieving a high level of safety protection of 7 airbags far beyond the same level. At the same time, in the rapid development of intelligent technology, Outlander has also maintained its keeping pace with the times in terms of active security technology. The car is not only equipped with safety systems such as tire pressure monitoring, braking force distribution, and body stability control, but also equipped with Mitsubishi's latest generation of intelligent driving safety technology such as FCM, which has a radar function, FCM, and adaptive cruise control system ACC, which can be described as "arming safety to the teeth". In December last year, GAC Mitsubishi launched the Outlander Yao Mobile Edition in particular for the needs of young urban family cars, which in addition to the new appearance, also equipped with a 360° panoramic image system as standard, bringing more three-dimensional safety travel protection.
Quality-based, safety-oriented, this is not only the "SUV life home" GAC Mitsubishi can let users control the fun of exploration, but also the solid basic skills of Outlander to become a reliable "travel partner" for urban families. At the same time, GAC Mitsubishi's service capabilities are also continuing to improve, in the 2021 sales service satisfaction industry survey, its sales satisfaction SSI ranked eighth, after-sales satisfaction CSI ranked fifth, both of which reached a new high.
In order to repay consumers' trust and support for the brand over the years, GAC Mitsubishi also launched the "Million Fuel Card Travel Season" theme promotion in March this year, and will hold a 100-city linkage group purchase meeting on March 19. At that time, consumers will not only purchase the HollandErYao Dynamic Edition to order and withdraw now, but also users who have not experienced the store since January 1, 2021 can also receive a beautiful gift, and consumers with car purchase intentions in recent days may wish to pay more attention.