A few days ago, the sales of major car companies in February have been released, there are few good results, and the new forces of car manufacturing have all withdrawn from the 10,000-car club.
February was originally a short time, only 28 days, and it was not surprising that it caught up with the Spring Festival holiday, and sales declined.
In fact, the first quarter of each year is the off-season of the automotive industry.
In the off-season, consumers' desire to buy cars is relatively low, so during this time, the major car companies collectively did something very unfriendly to consumers: price increases.
Note: The picture information comes from the Internet
So far, nearly 20 car companies have announced price increases ranging from 1,000 to 20,000.
Not only the price of new energy vehicles has risen, but some traditional manufacturers have also risen.
It should be said that the automotive industry has not seen such a collective price increase for a long time.
There are a variety of reasons for price increases, including but not limited to rising raw material prices, chip shortages worldwide, new energy subsidies declining in 2022, premium increases, and so on.
Some car companies really can't sustain it without price increases, and some are coaxing with the trend.
It is worth mentioning that the price increase of products is a normal market behavior, as long as it does not exceed the law, others are not good at saying anything.
New energy vehicle manufacturers dare to increase prices, probably because the sales and market recognition of new energy vehicles have both increased, and they have confidence.
So for ordinary consumers, to buy new energy vehicles, should they take advantage of it?
Who's raising prices?
Tesla is the main force in this wave of price increases.
Since November 2021, Tesla's Model 3 and other models have begun to increase in price, and by the end of 2021, its starting price has risen by nearly 30,000 yuan.
From Tesla's point of view, the price increase of raw materials, the shortage of chips, etc. is certainly a fact, but it does not rule out that it has the intention of selling and making more money at a price.
In addition to Tesla, new car-making forces have also followed suit.
The price of Weilai Automobile itself has been relatively high, but there is still an increase of about 5,000 yuan.
Ne Jia Automobile focuses on the low-end market, but the highest increase reached 13,000 yuan.
Xiaopeng Automobile began to increase its price on January 11, with the largest increase reaching 3.42%.
Even SAIC-GM-Wuling, which focuses on the ultra-low-end market, also raised 3,000 yuan for the Nano EV model.
Following the trend of price increases, there is also BYD.
Since February 1, some of BYD's models have increased in price by 1,000-7,000 yuan, with the largest increase reaching 8.77%.
Interestingly, Volkswagen actually joined the price increase army, starting from March 1 to increase the price by 5400 yuan.
According to market rumors, domestic SAIC Roewe, Geely Geometry, etc. are also planning price increases.
Whether it is really difficult to operate, or to follow the trend of coaxing fish in muddy waters and rising prices, it has become the trend of these two months.
Should I start early?
In the face of this round of price increases, many people have begun to mutter, do you need to start in advance when buying new energy vehicles?
First of all, the conclusion: no need!
What kind of goods need to be snapped up as soon as possible?
First of all, it has to have scarcity, "slow hands", and there is no such shop in this village.
Secondly, its price increase is destined to be long-term, just like the real estate in previous years, smashing pots and selling iron also has to get on the car.
New energy vehicles do not have these two characteristics at all.
First of all, the car is a car, is a very common industrial product, Tesla, BYD can build it a month more than 100,000, does not have the "scarcity" attribute.
Secondly, long-term price increases are also impossible, large car companies have a certain ability to resist risks, while increasing prices, they are also trying to find ways to resolve the crisis.
You know, price increases don't solve the underlying problem.
You may be able to make more money by raising prices, but you still can't get the shortage of chips and raw materials.
More importantly, although new energy vehicles currently have a certain influence, consumers' sense of identification with them is still relatively low, many consumers are hovering between oil trucks and trams, prices have been rising, consumers will turn back to buy oil trucks.
Moreover, the current new energy market is not mature, and all kinds of capital predators are queuing up to enter the market, blindly increasing prices, and will only give the market to people.
Therefore, we can give this price increase tide a personality, it is a variety of unfavorable factors concentrated outbreak, resulting in car companies in the short term is difficult to bear, coupled with followers, coaxers to promote the waves, to have today's situation.
But this is only a short-term behavior, and it is not sustainable in the long term.
In the words of the stock market, this is called the exhaustion of profits.
Therefore, people who want to buy a car can execute according to their own established plans, there is no need to change the car purchase plan, and there is no need to listen to the salesman. New energy vehicles do not have the basis for long-term price increases, you know, in the stock market, chasing up often has only one outcome, that is, high takeover.
Conclusion: In the long run, the market competition will become more and more full, and the technology will become more and more mature, which must be a market where the price is constantly exploring and the penetration rate is increasing. Therefore, there is no need for everyone to be a bird of fright, otherwise, if the price rises for a long time, even the car companies themselves will not be able to stand it.