The re-practice of idealistic thinking
Video: Car industry talk
Edit: Mei Mei
If you want to choose one of the three new car-making forces of "Wei Xiaoli", it should be the ideal car.
With the slogan of creating a mobile home, Ideal ONE is a product that is actually defined around the family scene. If dad needs to use anything when he wants to take his family to a comfortable place, this car is almost always considered.
In addition, although the extender technology was once not optimistic, however, the ideal ONE became a best-selling item at a price of 338,000, stealing the BBA market.
The reason why I will briefly talk about the ideal ONE first, I want you to have some understanding of the product thinking of the ideal car and its strength. Because next, I want to introduce a new car of ideal car, which also reflects the "home" concept of ideal car, and ideal product thinking.
Therefore, I think that purely from the product point of view, the ideal L9 is a new car that the ideal car has once again built with ideal product thinking, with a full range of product experience for the family needs; compared with BBA models, there are differentiated advantages.
Whether anyone will buy the ideal L9 depends on whether its family design can be unique this time, of course, the sense of premium must also be in place. If you can do it, with reference to the average monthly sales level of Mercedes-Benz GRC, BMW X3, and Audi Q5L, even if the ideal L9 is not as good as them, it should be able to obtain a certain market share.
At that time, for the ideal car, the brand influence can be borrowed from the ideal L9, and this may be more critical.