Judging from the data, Chinese brands are indeed riding on the new energy this east wind is flying higher and higher.
According to the latest data from the Association, in February, the penetration rate of new energy vehicles in independent brands was 41.9%, the penetration rate of new energy vehicles in luxury vehicles was 17.4%, while the penetration rate of new energy vehicles in mainstream joint venture brands was only 3.5%.
The new energy market in China has also entered a stage of vigorous development, and even the hot new energy market has changed the pattern of independent brands.
There are 5 enterprises with a wholesale volume of new energy vehicles exceeding 10,000 units, namely BYD 87,473 units, Tesla China 56,515 vehicles, SAIC-GM-Wuling 26,046 vehicles, Geely Automobile 14,285 vehicles, and Chery Automobile 10,271 vehicles.
BYD reached the top with a very big advantage. If you look at the total sales volume, BYD can even rank second with 89,000 vehicles in the total sales ranking of all car companies in February, lower than FAW-Volkswagen and higher than SAIC Volkswagen, becoming the leader in the sales ranking of Chinese car companies.
This is indeed a very exemplary signal for the Chinese auto market. BYD ALL IN's posture of new energy, as consumer views are domesticated by new energy, gradually show its terrifying power.
According to the data previously released, the delivery volume of the three new car-making forces Wei Xiaoli in February was more than 8,000 units. These new car-making forces, which have been founded for only four or five years, have been able to emerge and have their own place in the car market. In contrast, the joint venture brands that have been in China's auto market for decades have indeed collectively extinguished the fire on the proposition of new energy.
At present, in the field of new energy joint venture brands, only the north and south Volkswagen can have a little resistance. The wholesale volume of new energy vehicles of North-South Volkswagen was 11,916 units, accounting for 58% of the mainstream joint venture. The new energy sales figures of other joint venture brands are almost negligible.
For the current new energy market, the reaction speed of joint venture brands is relatively slow. Most of the main new energy products of joint venture brand car companies are still oil-to-electricity platforms, or plug-in hybrid products. From an ideological point of view, the joint venture brand still has not stepped out of the shadow of fuel vehicles. Especially in the pure electricity market, joint venture brands lack good, excellent products.
On the other hand, independent brands can be said to be a hundred flowers blooming in the field of new energy. The ideal of high-end and Weilai, the main focus is the sense of high-grade and smooth intelligent interaction of the car machine.
So in fact, the rise of independent brands depends heavily on their understanding of the chinese people's intelligent interaction preferences. In the link of intelligent interaction, the joint venture brand is really lagging behind a long way.