Recently, the Great Wall officially released the sales data for the whole of February. Great Wall Motors sold a total of 70,792 new cars, of which 6,037 were sold overseas, which means that in February, Great Wall sold less than 70,000 in China.
Compared with the overall sales in January, the Great Wall fell by 36% month-on-month, showing that it is no longer a simple New Year's holiday, because even in February last year, the Great Wall also had sales of nearly 90,000 vehicles, a year-on-year decline of more than 20%.
The Euler brand sold 6,261 units in February, of which 4,066 units were sold in The Euler Good Cat; Weipai sold 4,432 new cars in February, of which 2,387 were latte DHTs; tanks were only 300 tanks sold, with sales of 6,486 and cumulative users exceeding 100,000; great wall pickup trucks sold 11,637 units in February, of which 8,512 were great wall guns.
It is worth noting that the Haval H6, which is the star model of the Great Wall, suffered a heavy blow in February. According to data released by the Great Wall, haval H6 sold a total of 19,620 units in February, and the result of less than 20,000 units is destined to fail to win the top spot in the fiercely competitive domestic SUV market. According to the news released by BYD, its Song completed 24534 vehicles in February far exceeding the Haval H6, while Changan's CS75/CS55, Tesla's Model Y and other popular models have not yet announced specific figures, but the probability will be higher than 20,000 units. Not only did the Haval H6 fail to win the title in February this year, but it may not even reach the top three.
The Great Wall also has its own explanations for this, saying that this is all because of supply chain problems. All of Great Wall's models of ESP are provided exclusively by Bosch, but recently Bosch has encountered problems in supply, which has left Great Wall with no cars to sell, and even stopped selling some models to adjust the production line, according to Great Wall, they have been actively communicating with Bosch to jointly formulate production increase plans.
In fact, not only Bosch's ESP, the BorgWarner four-wheel drive system and infinity audio system equipped by the Great Wall have the problem of insufficient production capacity, the main reason is the tension of the chip, and the future does not rule out that the Great Wall will introduce more brand suppliers to deal with the problem of insufficient supply.
Of course, the sales of the Great Wall in February are not useless, according to the sales data of the Great Wall, it can be seen that the proportion of lemon, tank and coffee three smart platform models has reached 70%. As a guarantee of the future sales of the Great Wall, the products of these three platforms represent intelligence and technology, and it is very important for the Great Wall to be recognized by fans.
Over the years, including WEY, the road to high-end of the Great Wall has been relatively hard, and problems such as no continuity of products and insufficient competitiveness have plagued the Great Wall. Now that the domestic market is getting more and more high-end, the Great Wall has fallen behind, but the three major intelligent platforms are the Great Wall's bets on the middle and high-end, and only when they really walk up can the Great Wall gain a firm foothold in the more complex competition in the future, after all, Haval H6 really "can't eat for a lifetime".