The automotive industry in 2021 can be summarized as "not easy", but with the arrival of the pre-holiday sales season and the increase in terminal discounts, sales in January 2022 have achieved a stable and strong trend. In the field of new energy, in particular, 603,000 electric vehicles were sold worldwide in January. So, which brands have a higher market share? Let's take a look.
BYD won the pinnacle
Previously, Xiaobian in the "2021 Global Electric Vehicle Sales List Released, Tesla won the championship, independent brands accounted for eight seats? It is said that Tesla's pin crown position is most likely to be taken away by BYD. Sure enough, BYD's cumulative global sales in January were 93,263 units, accounting for 15.5% of the market share, ranking first in the list. In fact, BYD was already a dark horse in the new energy sector last year, and now it is with the comprehensive layout in the field of plug-in hybrids, and the market performance is really eye-catching. However, at present, BYD's growth in the Chinese market is not as aggressive as in 2020, but it is reported that the brand will launch a number of new cars in 2022, including destroyer 05, Denza MPV and other models, and sales are expected to further increase.
In second place was Tesla, which sold 51,302 units in January, with a market share of 8.5%. From the book data alone, BYD and Tesla have opened a large gap, and Tesla with its own halo is not fragrant? However, judging from the bicycle data, the model that won the sales championship in January is still the Model Y, and has achieved good results. But the Model 3 made a bad start this year, falling to fifth place and being beaten by both BYD cars.
Tesla is followed by SAIC-GM-Wuling, with sales of 32,074 units, accounting for 5.3% of the market share. Specifically, the sales volume of the Hongguang MINI EV model exceeded 26,000 units, accounting for a relatively large proportion. Nowadays, SAIC-GM-Wuling has also launched cars such as Wuling Nano EV and Baojun KiWi EV, which may be able to help the brand increase sales in the new energy sector this year.
Independent brands accounted for 11 seats
It is an indisputable fact that Chinese brands have seized more market share with new energy vehicles. In the top 20 of the list, independent brands accounted for eleven seats, and the performance can be described as eye-catching. BYD and SAIC-GM-Wuling, which ranked first and third in sales in January, are among them. In addition, SAIC Motor sold 21,238 passenger cars in January, with a market share of 3.5%, and Chery Automobile sold 19,882 units, accounting for 3.3% of the market.
Gac Motor also ranked tenth in January with 16,036 units sold, with a market share of 2.7%. Among them, the growth rate of GAC New Energy can be so fast, of course, it is inseparable from the company's investment in core technology and research and development. What's more, GAC Aeon not only already has three popular models of AION Y, AION S PLUS, and AION V PLUS, but also with the addition of AION LX PLUS, the product matrix will be further enriched, and sales may increase.
What surprised Xiaobian was that Xiaopeng Automobile, Ideal Automobile and United Automobile were all on the list, and Weilai, as the head of the new car-making force, did not squeeze into the list. Specifically, Xiaopeng Automobile sold 12,986 units with a market share of 2.2%; Ideal Automobile sold 12,268 units, accounting for 2% of the market share; and United Automobile sold 11,010 units, accounting for 1.8% of the market share. The main reason is that the product lineup is expanding, and the product strength is constantly strengthening, attracting more consumers.
The layout of brands such as Volkswagen and BMW has achieved results
From the list, it is not difficult to find that the proportion of Chinese brands is still relatively large. In terms of rankings, Volkswagen's new energy layout based on the ID. family has been effective. With sales of 23,571 units in January and a market share of 3.9%, this is a remarkable place. After all, at present, some joint venture brands have been laid out in the field of new energy, and Volkswagen can still stand out.
Meanwhile, BMW, Mercedes-Benz and Audi sold 23,728, 20,133 and 13,331 vehicles respectively in January, ranking fourth, seventh and fourteenth on the list. In order to adapt to changes in the market, Mercedes-Benz will launch 8 pure electric and plug-in hybrid models in 2022; BMW will launch about 13 pure electric products in the Chinese market; and Audi plans to launch 30 new energy models by 2025.
The European, American, Korean and Japanese brands that are slightly slower are also transforming. Previously, the Korean brand Kia has made a new layout and planning in China, and will build a matrix of 6 electric vehicles by 2027; the japanese brand Honda China's plan is to launch 10 electric vehicles in the next 5 years, and all new models launched in China after 2030 are pure electric and hybrid models. Assuming that traditional brands and new car-making brands can blossom in the new energy sector, what kind of scene will be presented?
Electric EV: New energy has become a trend, and brands are actively transforming
Now that the sales volume in February has been out, many new energy vehicle companies have indeed achieved good results. Moreover, no matter from any angle, there will be a lot of points to see in the field of new energy. For example, BYD's DM-i, the "chase war" of the new car-making forces, and the "dark horse" of Chery Automobile, etc., all confirm the fierce competition in the new energy market. However, out of the aura of the peak sales season in January, what kind of drama will be staged in the next new energy market? We'll see.