Why do some people still think that BYD is inferior to Tesla, just because BYD is a domestic brand? You may not know that BYD is doing a lot of things now, Tesla can't do it, and Bosch, the supplier of intelligent braking systems behind Tesla, may not be able to do it.
In recent years, BYD's pure electric bus has been able to win the first place in European market share and the first place in global sales for consecutive years. On the one hand, because its brand has been recognized by the global public transportation market; on the other hand, whether it is economical, practical, safety and other aspects, it has a very large competitive advantage in the industry.
Next, if BYD can establish its own moat in the field of three-electric technology (battery, motor and electronic control system), it is no exaggeration to say that BYD can sit firmly in the top position in the global pure electric bus market.
But passenger cars are completely different, many people in the purchase of passenger cars, more emphasis is on the brand effect, which is what our domestic cars lack. In the era of fuel vehicles, everyone first thinks of BBA, then Toyota, Ford, Nissan, etc., and even some people do not buy non-joint venture cars; in the era of new energy vehicles, the first thing that comes to mind is Tesla, which is not only Tesla's brand effect, but also Tesla's founder Musk's own net red effect.
The biggest benefit of the influencer effect is that no matter what you sell, your fans will buy it brainlessly. For example, the popular Internet celebrities bring goods, some big anchors rely on their own IP effect, a sentence of "family", fans even care what you sell, anyway, you will not deceive your fans.
And Musk himself just happens to have such an IP effect, such as the label on his body, "madman", starship, rocket recycling, space exploration, ten thousand star chain project, etc., very much, a casual sentence can bring themselves to the hot search list.
However, compared with Tesla, BYD is not as good as a person in terms of automatic assisted driving technology, which we will admit for the time being. But in terms of other hardware, please ask you, which point by BYD is not as good as Tesla?
As for the "keyboard men" who are still borrowing Tesla's black BYD, wake up! The supplier of intelligent braking systems behind Tesla is Bosch in Germany. But I will tell you that BYD has been listed by Bosch as a priority supply customer, because Bosch is always afraid in front of such customers.
In the past, Bosch, as a supplier of BYD ABS, has been supplying at high prices, AND has developed itself; ESP, WHICH is ready to supply, BYD also developed itself, Bosch can only choose to retreat to the second place in the end; in addition, BYD's strong horizontal parts research and development substitution capabilities; in front of BYD, the world's number one auto parts supplier Bosch also has to choose to lower its posture.
In the field of semiconductors, we have always been followers. Yes, Tesla has already adopted ST's 24 SiC MOSFET modules on the Model 3. Do you know that in the field of SiC, BYD has become the world's first and the only supplier in China that can realize high-performance integrated SIC MOSFET modules for mass loading after years of low-cost salary. On the BYD Han EV model, it is equipped with bydy's self-developed SIC MOSFET module.
In addition, BYD also has IGBTs, IPM, MCUs, CMOS, electromagnetic and pressure sensors, etc. These are automotive-grade semiconductor products that we ordinary people can't understand or understand.
In some papers, you can often see such a review, Tesla's three-electric technology is in the global leading position. Then I also want to tell you that one of the vehicle tests conducted in Norway is the winter mileage decay, and the first place is the BYD Tang EV. And the error between our measured result value and the official calibration value is the smallest, only 11%, Tesla's Model 3 is 22.87%. In the face of such excellent data, can you still say that BYD is inferior to Tesla?
In the field of new energy vehicles, BYD's patents are as high as more than 9400, while Tesla's patents are only more than 980; in terms of the number of car chip patents, BYD is far ahead, 21 times that of Tesla.
What is BYD missing? It's the brand effect that rings. Over the years, BYD has also worked brand image and brand positioning, first hiring wolfgang Egger, a former audi and Lamborghini designer, as global design director, and then inviting design masters Juanma Lopez and Michel Paganetti. Luxurious interiors, high-tech shapes, I believe that BYD's casual name must be able to occupy a place in the hearts of consumers.