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The demand for home appliances is moving towards deep segmentation, and Midea has entered the intelligent aging track

During the two sessions of the National People's Congress, the pension as an important issue of people's livelihood has attracted widespread attention and discussion.

In order to cope with the aging of the population, on March 5, 2022, the premier pointed out in his government work report that it is necessary to optimize the supply of urban and rural old-age services, support social forces to provide day care, meal assistance, rehabilitation nursing and other services, encourage the development of rural mutual assistance old-age services, and promote the high-quality development of the aging cause and industry.

The "14th Five-Year Plan for the Development of the Digital Economy" issued by the State Council a few days ago mentioned that it is necessary to strengthen the docking of supply and demand in the field of people's livelihood such as pensions and further optimize the allocation of resources. In the context of the era of "Internet +", smart old-age care makes the information of old-age services data-based, and creates more fast, efficient and convenient suitable products, which is expected to become a new bright spot in the digital economy.

Li Jinbo, a deputy to the National People's Congress and director of the Innovation Research Institute of the Home Air Conditioning Division of Midea Group, suggested that we should strengthen the aging transformation of smart homes, build a smart service-oriented society, help the home care policy, improve the life and well-being of the elderly, and promote the ecological development of the "silver economy".

The demand for home appliances is moving towards deep segmentation, and Midea has entered the intelligent aging track

Li Jinbo suggested that the management mechanism of "intelligent service-oriented social organizations" should be established and improved, and a beneficial environment for the intelligent life of the elderly should be effectively created, so that the elderly can truly enjoy the well-being of intelligent scientific and technological achievements and improve the quality of life of the elderly at home.

Specifically, it includes: encouraging enterprises to improve the design and research and development of intelligent products suitable for aging, realizing non-perceptual applications for the elderly; providing smart product subsidies so that more middle- and low-income elderly families can enjoy smart products;

Relying on communities, old-age service institutions, universities for the elderly, etc., research and compile intelligent product application tutorials for the elderly, carry out intelligent technology application training activities such as video teaching, experiential learning, trial application, experience exchange, mutual assistance and support, etc., effectively solve the difficulties of the elderly in using intelligent technology, and facilitate the use of intelligent products and services by the elderly;

Absorb social organizations or volunteers to provide the elderly with intelligent product application training, and accelerate the integration of the elderly into the process of intelligent life.

Launch intelligent products with large screens, large fonts, large volumes, large battery capacity and other characteristics suitable for aging; encourage enterprises to continuously optimize the operation interface, simplify the operation process, and improve the human-computer interaction experience of products; encourage enterprises to launch aging product manuals to facilitate the elderly to learn and use.

The demand for home appliances is moving towards deep segmentation, and Midea has entered the intelligent aging track

Midea deploys a smart pension strategy to empower home care with SilverFa Technology

According to the small editor of ITH Kang Yang Family, in 2021, Midea officially established the silver hair business body, launched the first set of aging home appliances, and used the "electronic senses" of smart home appliances, which can reduce manual operations and let non-inductive smart home appliances be the guardians of mothers. For example, "electronic nose", real-time intelligent monitoring of CO gas, once the danger is detected, the alarm prompts and cuts off the gas valve; "electronic eye" intelligently detects the dry burning state of pots and pans, and actively closes the gas source...

In the bathing scene, due to the decline in olfactory perception, the silver-haired people are significantly more concerned about "gas safety". In this regard, the Midea gas water heater CA3 launched the "electronic nose" CO security function, real-time detection of the gas environment, intelligent monitoring of CO gas, once the danger is detected, the alarm prompt and cut off the gas valve, children install the Midea Mercure APP mobile phone can be remotely monitored, pay attention to the safety of parents' gas.

In the kitchen scene, it becomes a risk that parents cooking/cooking soup and being drawn to other things and forgetting to turn off the fire becomes a major risk. In this regard, Midea's in-depth research and development of the cooker Q36S with "electronic eye", the temperature sensor intelligent detection of the dry burning state of the pot, the active shutdown of the gas source.

In view of the elderly frequently look up, lift the arm to operate the smoke machine easy fatigue, stir-fry cooking when the control of the smoke machine is inconvenient and other pain points, Yixiang zero manual smoke machine using patented sensor technology + intelligent algorithm model, by monitoring the rise and fall of the cooking temperature, can realize the smoke with the stove, the oil smoke self-discharge, air volume self-adaptation, intelligent adjustment, fiercely hot fried oil fumes can be smoked in high grades to smoke clean oil smoke, micro-fire soup automatically maintain low-grade running quiet exhaust, so that parents can make a good meal with peace of mind.

The design specifications of the user interface of the full line of silver-haired smart home appliances are in line with national standards, and the kitchen hot silver-haired crowd management body has also participated in the formulation of two national standards GB/T 36947-2018 household appliances user interface design specifications for the elderly and GB/T 36934-2018 household appliance design guidelines for the elderly.

The demand for home appliances is moving towards deep segmentation, and Midea has entered the intelligent aging track

According to the relevant person in charge, in 2022, Midea Group will also release new strategies and new brands related to silver hair.

Head companies have poured into the silver hair track, what kind of great changes will be brought to the industry?

Production enterprises should take the initiative, on the one hand, the cumbersome and complex functional operations, into a "one-key operation mode", just press a key to complete the operation that the elderly want; at the same time, may wish to launch a simple version of smart home appliances, increase the voice prompts designed for the elderly, voice control and other intimate service humanization functions; in addition, more for the elderly "tailor-made" function.

Smart home appliances are "suitable for aging", making the functional design more humane and more operable, effectively avoiding the elderly from "lagging behind" in the intelligent era, and making smart home appliances favored and sought after by more and more elderly consumers as soon as possible.

What is certain is that more and more enterprises are involved in designing age-appropriate products for the elderly, so that more elderly people can catch the "digital express".

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