Opening the electronic calendar on your phone already shows 2022, but for a "traditional" person (like me), 2021 is still written every time he writes a date, for the simple reason that the Lunar New Year has not yet passed.
Although the Year of the Tiger has not officially arrived, but for the New Year's marketing is naturally not to be missed, as early as the arrival of 2022, Citroën has begun to do a user co-creation plan for Versailles, in the "Tiger Standard Co-creation" solicitation activities, there is a car owner's work was also selected, so I saw a very eye-catching red poster not long ago.
From the poster, you can see that the front seats of Versailles are covered with a red suede headrest, and the center is embroidered with a very beautiful tiger head shape, then the new car will be officially launched on January 17 with a new tiger logo, headrest and wheel hub exclusive design, limited to 1,000 units.
In fact, the reason why I will make such a popular version of the year of the tiger feels more like it is to add another fire to Versailles. Officially launched in September 2021, after a short period of market sinking, Versailles C5 X delivered more than 5,000 new cars in November and December, with a cumulative sales volume of more than 12,000 units in three months, which is undoubtedly a "strong shot" for Dongfeng Citroen, after all, from the perspective of model positioning, Versailles C5 X belongs to cross-border cars, and it is very difficult to achieve the current sales level in this market segment.
In fact, when I first saw the Versailles C5 X from the auto show, my evaluation of it was "very bold design", not only using the model structure of the station wagon, but also using a new shape in the front face design, and the "X" style of the light group was very recognizable, which could make people remember him at a glance.
The hidden A\B\C pillar design with penetrating glass material makes the whole model more futuristic. The irregular taillight shape at the rear echoes with the light group on the front face, and the black anti-rubbing hanging guard plate design also shows the styling characteristics of the crossover.
Compared with the design, versailles C5 X can get such a good order volume, but also thanks to the starting price of 143,700 yuan and the various configurations provided at the beginning, such as 7-inch LCD instruments, panoramic sunroofs, automatic air conditioning, temperature zone control, PM2.5 filter device, keyless entry of the whole vehicle, active intake grille and PHC hydraulic adaptive suspension, etc. As an entry model of the joint venture product, the Versailles C5 X is indeed very competitive.
The power part is equipped with a 1.6T turbo engine codenamed 5G06 as standard in the series, with a maximum power of 175 horsepower and a peak torque of 250N·m, matching the 8-speed manual transmission. The official test of 100 km/h acceleration time is 8.9 seconds, which can meet the vast majority of daily driving scenarios in terms of power.
Ah Chuan commented on the car
For a long time, traditional joint venture brands seem to rarely have such a way of co-creation with users to deeply interact, and the most impressive thing is that independent brands or new power brands will emphasize the form of user co-creation to strengthen brand depth. However, the user co-creation behavior of Dongfeng Citroen is indeed a big change, and it can be regarded as a real practice of the central idea of customer-centricity. The new Versailles C5 X Year of the Tiger opener version will be officially listed on January 17, the newly added "Tiger Label" kit may further promote the market heat of Versailles C5 X, increase brand and user viscosity, but also help Dongfeng Citroen to bring more automotive products that meet the domestic market.