Demand is the fundamental driver of innovation. Allowing the times to develop and meet the needs of the people for a better life has always been the goal of technological innovation and the ultimate link for the realization of innovative value.
With the improvement of living standards, the user's demand for refrigerators has not only satisfied the basic functions of freshness. In the face of "picky" users put forward higher demand, with "wisdom microcrystalline, original fresh taste" to detonate the industry to follow the trend of the Microcrystalline refrigerator, has long been laid out more in line with the user's interests of the taste track. Recently, I heard that Midea's microcrystalline refrigerator is about to usher in an upgrade iteration again, and will bring users unlimited imagination of future life with a mysterious "X".
Deep ploughing the taste track, the microcrystalline refrigerator is already the meat preservation ceiling
This is a refrigerator born to meet the needs of users, which is a constantly optimized and upgraded taste preservation refrigerator.
Since the advent of the Midea refrigerator microcrystalline series in 2018, it has been deeply cultivating the taste track, and this persistence and persistence stems from the understanding and satisfaction of the needs of thousands of consumers in China.
That year, Midea's refrigerator concentrated on and resources to study users, and through the household survey of 1520 users, it was found that the user's life preservation is still facing three major preservation problems such as "long thawing time, fast nutrient loss, and poor taste after freezing". Based on the user's freshness preservation pain points, Midea's refrigerator has been researched and developed, launching the world's first "microcrystalline weekly fresh" technology, which realizes the best effect of storing high-end ingredients of meat and seafood within 7 days to maintain the original taste and ensure that the nutrition of the ingredients themselves is not lost. The introduction of Midea's microcrystalline preservation technology brings better preservation technology to users and advocates a healthier and higher quality of life concept.
From 2018 to 2021, in just 4 years, Midea's microcrystalline refrigerators have achieved a leap from "smart" to "smart", allowing home refrigerators to evolve from freezing and refrigeration to the fresh taste 3.0 era. It can be said that every iteration and upgrade of new products is a new breakthrough for midea's microcrystalline refrigerators under the premise of insight into changes in consumer demand. This persistence and breakthrough has also allowed Midea's microcrystalline refrigerator to gain the recognition and support of countless consumers. Since midea's microcrystalline refrigerator opened up the taste track, its market performance is quite impressive, and its sales have been close to 400,000 units so far.
With the continuous upgrading of the quality of life, health has gradually become the key keywords of high-quality consumer users, especially this year, affected by the epidemic, users' consumption concepts and consumption habits have been reshaped, the freshness preservation function of refrigerators for healthy ingredients has received unprecedented attention, and consumers have also put forward urgent needs for better preservation solutions. Recently, the author learned from industry insiders that on May 5, mid-term microcrystalline refrigerators will once again usher in upgrades. The author boldly guesses that the upgrade of the Midea microcrystalline refrigerator will continue to deepen the taste under the premise of more breakthroughs in the refrigerator hardware form, preservation technology and cloud-machine interconnection, which is worth looking forward to! Let's make a bold prediction to see if it is the same frequency as the official press conference on May 5.
The Microcrystalline X Freshness Exploration Program unlocks new possibilities for users of "X"
The author studied the official Weibo of the United States and the PPT disclosed by the industry and found that there was an "X" word on the data, and even found a picture of the warm-up activity in the "Wisdom of the Beauty" Weibo, which directly mentioned the Refrigerator of the United States .100 Microcrystalline "X". This X is particularly evocative. As a pioneer in the era of intelligent preservation, how will Midea's microcrystalline refrigerator trigger innovation, breakthrough and change in the refrigerator industry through a hidden "X"?
Breakthrough in "X" technology: X represents the courage to explore the unknown, unlimited imagination. Most of them appear in the naming of scientific and technological exploration products, such as Space X in the aerospace field, Model X in the automotive field, iPhone X, Find X, X Fold in the mobile phone field, etc. are the products with the highest technology content and guidance and exploration for future development.
Midea Group, which takes "smart life can be more beautiful" as its mission, will surely realize the exploration of a better life and smart life through Midea's refrigerator microcrystalline X. For example, the change of the refrigerator hardware form, the microcrystalline cabin drawer from fixed form to the realization of detachable, convenient for users to use and clean; for example, with the help of the optimization of the radar temperature sensing system, to create a better photovoltaic power supply and unlimited transmission system, so as to efficiently identify changes in the temperature of ingredients; for example, the cloud food freezing point database can obtain more freezing data of different ingredients, and the chip can issue reverse freezing instructions, stable long-term maintenance of food temperature at the freezing point. To meet the user's ultimate experience of taste, the continuous upgrading and iteration of preservation technology is the only means.
The improvement of the appearance value of "X": From the official design drawings, microcrystalline X follows the design concept of natural minimalism of the Refrigerator of the United States, and has upgraded the paint surface of the refrigerator. Perhaps with a more advanced process and surface coating, it looks a lot like the high-grade "deep space blue" star ink, and seems to be more like the "Emperor Shi Qing" in the traditional Chinese color, quite like the taste of the national style freehand painting of "frost and water are blue, rain over the sky and the emperor is blue". The operating interface of the front face of the refrigerator has been changed and improved, and the display marked by the red circle has been upgraded from the black and white of the 2021 model to color.
Extension of "X" life: With the help of cloud technology, Midea's microcrystalline refrigerator opens up more new scenarios of smart life. A smart microcrystalline refrigerator can provide users with recommended recipes for ingredients, intelligent temperature adjustment, reminder of expiring ingredients and family care in the process of use, and may be optimized to varying degrees, and even achieve linkage with more products. At present, midea group is concentrating on creating a smart home form, the linkage between the refrigerator and the steam oven and the washing machine is not far away from us, and while cooking dishes, watching recipes and teaching videos on the refrigerator screen is also just around the corner.
"X" infinite exploration: X represents unlimited imagination, the Midea microcrystalline refrigerator this X freshness exploration plan issued, should be on behalf of the product unlimited, the future not only refrigerator preservation technology will be subverted, the refrigerator hardware form will also have a major breakthrough. Break the "X" dimensional wall and explore more possibilities.
Looking forward to witnessing the upcoming release of Midea's refrigerator microcrystalline X on May 5, we will start the freshness exploration plan together.