Quick comment| how can the old App "walk out of shape without heart"

Since January last year, the mainland has launched a one-year nationwide special campaign to adapt to the aging and barrier-free transformation of Internet applications. Recently, the media survey found that at present, many websites and Apps have initially completed the transformation of suitable aging and achieved phased results, but there are also problems in the transformation process of "floating on the surface" and "walking out of shape and not walking".

There are three main manifestations of "walking the shape and not the heart". First, there are many advertising implantation routines. Although the old version of some apps simplifies the interface, it does not "simplify" ads according to the relevant specifications for the benefit of the use of advertisements, and the advertising push and induction buttons can still be seen. Second, the interface settings are in vain. Some of the old version of the App only has a large font and a large icon on the home page, but after clicking into the second-level interface and the third-level interface, it immediately "hits back to its original shape". Third, the difficulty of operation does not decrease but increases. Some app "elder version" mode switch entrance is difficult to find, which is also an important reason why many elderly people have "only heard of but not used" The old version of the App.

Why is there a "shape without a heart"? There are many reasons for this. For example, do not "understand the old". At present, the Internet platform lacks enough user data in terms of "understanding the old", and it is difficult to understand the real needs of the elderly group. Another example is the rapid realization. Some Internet platforms feel that the traffic of elderly users is difficult to quickly monetize, so they lack the motivation to promote the transformation of aging. A careful analysis of these reasons will find that in the final analysis, it is still because the promotion of age-appropriate transformation is still short, and the understanding of the necessity and importance of age-appropriate transformation by all parties needs to be improved.

Helping the elderly cross the "digital divide" and enabling them to "surf the web" with ease will require a concerted effort by all parties.

The improvement of understanding depends not only on publicity and appeal, but also on continuous practice. For the adaptation to aging transformation, we must show enough patience and wisdom to promote its continuous optimization. For social forces and families, it is necessary to guide the elderly to learn how to use the age-appropriate version and how to deal with network fraud, etc., to eliminate the "network" psychology of the elderly group, improve their network literacy, and let more and more elderly people be able to "surf the Internet" with ease. As far as the Internet platform is concerned, it is necessary to take advantage of the increasing number of elderly users, fully realize the importance of the elderly group to the future development of the platform, deeply study the characteristics of the elderly group, and truly optimize the aging products and services from the needs of the elderly. For relevant departments, it may be advisable to study and introduce mandatory and unified age-appropriate transformation standards on the basis of the practice of Internet platforms; reward platforms that actively and actively participate in age-appropriate transformation through subsidies and other forms; and promptly punish some platforms for violations of laws and regulations in the age-appropriate transformation, and set up a "blacklist". Only when all parties take action to jointly promote the transformation of suitable aging into a virtuous circle, can the problem of "walking out of shape and not going to the heart" be resolved.

Text/Guangzhou Daily, New Flower City Reporter: Hu Jun

Photo/ Guangzhou Daily, New Flower City Reporter: Mo Weinong

Guangzhou Daily New Flower City Editor: Liu Ranran