According to the data of Aowei Cloud Network, the sales share of smart TV omni-channel will reach 95.5% in 2020 and 97.1% in 2021, and smart TVs will be fully popularized. However, many smart apps focus on young people, such as games, fitness, etc., while there are fewer smart apps for the elderly.
Although the traditional entertainment method of "watching TV" is being diverted, the elderly group is still an important audience group for TV terminals. According to CSM (Sofrey) monitoring data, the proportion of TV viewers aged 55-64 who have just entered the ranks of the elderly is 18.6%, and the group of 65 years old accounts for 21.8%.
In June last year, the mainland's first "Smart TV Ageing Design Technical Requirements" group standard was officially released, in which the "simple mode" set for the elderly on smart TVs became an important standard content.
On March 25, CCTV reported that Hisense smart TV has the "ageing" function, Hisense combined with the operation characteristics and viewing habits of the elderly, specially developed voice recognition, concise mode, remote control and other humanized functions, and applied these functions in Hisense's full range of smart TV products, deeply loved by the elderly.
According to reports, since 2012, Hisense smart TV has adhered to the core concept of "smart is simple", and will "smart products that everyone will use and want to use are good products, simple and easy-to-use smart products can produce value, and valuable products can have vitality" as the standard for evaluating the quality of smart products.
At that time, the ordinary TV remote control had nearly 80 buttons, and the remote control button of the Hisense smart TV was reduced to 28 at once, and the smart function button was only 4, and now the number of buttons was reduced to about 10, and the elderly could master the use of the method without 1 minute.
With the rapid development of AI technology, the functions of smart TVs have developed very powerfully, playing games, fitness, video chat, home learning, office and shopping, etc., intelligent applications have covered a variety of scenarios in daily life. In this case, Hisense has specially designed a "simple mode" suitable for the elderly, so that the control of smart TVs is simpler than that of traditional TVs, so that the elderly can enjoy the convenience brought by scientific and technological progress.
In view of the problems often encountered by the elderly such as "can't see the remote control button" and "the remote control is always pressed wrong", intelligent voice control is a good solution, and Hisense smart TV solves this problem well through the far and near field voice function. Among them, the "far-field voice" function is very powerful, just a sentence "Hisense small gathering" can wake up the TV, easily control the TV within 5 meters of the TV, very simple to change the station, adjust the volume, check the weather, etc.
At present, the aging of the population has become the basic national condition of China, and it is expected that by 2035, Chinese society will enter a severely aging society. Therefore, the development and promotion of intelligent products suitable for the elderly, while meeting the needs of the elderly, will also open up a new development space for the color TV market that can continue to grow.
Taking Hisense TV U7G-PRO as an example, in addition to equipped with Hisense's self-developed super picture quality chip, which brings clearer and more realistic picture quality performance to elderly users, it can support 24 dialects such as Cantonese, Sichuan dialect, Changsha dialect, Shanghai dialect, etc., which is the most recognized dialect in the TV category, which is very practical for the elderly who do not speak Mandarin. The service content is also constantly expanding, which can support more than 100 kinds of service scenarios in four categories of life services, audio and video, information query and TV control, such as the elderly can query the nearest pharmacy, supermarket, laundry and so on through voice. (Yongwen)
Source: Guangming Network