Wen / Ba Jiu Ling
01
Maslow's hierarchy of needs divides human needs into five layers, the most basic of which is physiological needs — the need for air, water, and food.
In this regard, foreign netizens have some different opinions, they believe that the lower than the physiological needs is the demand for wireless networks. Food cut off can support the day of october, water cut off can support a few days, off oxygen can support a few minutes, disconnected net will be violently killed.
Later, some netizens updated the theory and put forward a more fundamental demand than wireless networks - power demand. If the battery is exhausted, what do I want this WiFi to do?
At the end of the day, it's all about mobile phones.
How long has the record of you not using your phone the longest time in the past two years? A week, a day, or 8 hours – only to sleep without a cell phone?
I imagined that if you really leave the smartphone completely, leave the network, communicate by answering the phone, get information by TV newspaper, pay by cash, go out by asking for directions, taxi by beckoning, eating must be in person at the restaurant/vegetable market, shopping must be in person at the supermarket/shopping mall, buying tickets must be in person at the station/airport, and there is no health code in many places can not go in...
Minibus, pawn.
This unimaginable life is exactly the daily life of 400 million Chinese.
China has a population of 1.412 billion, and according to the Statistical Report on the Development of China's Internet Network, as of June 2021, the number of Internet users in China is 1.011 billion (the size of mobile internet users is 1.007 billion). In other words, there are 400 million non-netizens.
No internet at all.
They are certainly not evenly distributed across all ages, and more than 300 million non-Netizens are children and the elderly. Infants and young children do not need to be online, and their parents take care of their lives. The question is, what about elderly non-netizens?
There are 264 million people over the age of 60 in the country, of which only 123 million are on the Internet.
This is also due to the health code spawned by the epidemic, which went back to March 2020, when there were only 60 million elderly netizens, doubling in less than two years.
This begs another question: Have the elderly who rushed to the Internet adapted to the Internet? Internet, take the initiative to adapt to the elderly?
02
Since the pandemic, the world has changed so fast that the elderly and the Internet are struggling to adapt to each other.
In November last year, the General Office of the State Council issued the Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology, which was promoted as a major national event.
"All localities must not use the 'health code' as the only proof of personnel passage", which is clear in this plan.
At the same time, more and more universities for the elderly offer "smartphone use" courses. The relevant news reports are funny and warm:
Reviewed the WeChat tutorial of the previous lesson, and then carried out the use of QQ. (Jilin)
Because his mobile phone response is relatively slow, I hope that the teacher can wait a little more for each step, otherwise one step cannot keep up, and he will not be able to keep up step by step. (Ningxia)
The community is home to many empty-nesters, and all are intellectuals. Old people miss their children, but don't video chat. They have an urgent need to learn. (Hunan)
New questions followed. The old people learn to use mobile phones, just like children learn to use money, attracting scammers. When they first entered the network, they did not recognize the sinister rivers and lakes, dared to click on any link, and dared to go down any App.
According to the "2021 Q3 Mobile Internet Industry Data Research Report" released by Aurora, mobile netizens install 66 apps per capita, Gen Z installs 75 apps per capita, and middle-aged and elderly users install 79 apps per capita, 13 more than the overall average.
Young people's mobile phones may have 5 shopping apps, 5 social apps, 5 video apps, 5 retouching apps... Even so, there are not as many apps as there are in the mobile phones of middle-aged and elderly people.
The reason is simple: as soon as they are induced, they download; as soon as they receive benefits, they download; as soon as they download, they install a set of family buckets. It is recommended that everyone go home for the New Year and look through their parents' mobile phones to see how many inexplicable applications are hidden inside.
This year, anti-fraud propaganda has been intensively carried out in various places, one of the reasons is the surge in middle-aged and elderly mobile phone users, and the awareness of prevention is weak.
In addition to those that induce downloads, there are also some Internet companies that have carried out age-appropriate transformation in a disciplined manner and launched a "care model" or "elderly model".
We tried it and found that the aging transformation of most apps is still relatively rudimentary, basically around the following two points:
1. Enlarge: font enlargement, button enlargement;
2. Simplify: Simplified functions, simplified marketing.
The elderly who can use these models well, I am afraid that it is not difficult to directly use the ordinary mode. App adaptation to aging, still need more time to improve.
The caring/elderly model of some apps is roughly equal to the big-character mode
In the first episode of the second season of China on the Clouds, we saw some interesting new attempts.
Shanghai Caoyang New Village is the first workers' new village after the founding of New China, established in 1951, to this day, the proportion of the elderly in the community is as high as 44%, and all services are facing the need for aging transformation.
Since the beginning of this year, there has been an extra "one-click car calling screen" in the community.
At the beginning of the birth of online ride-hailing, it once triggered the controversy of "the elderly are difficult to take a taxi". This screen is the shanghai municipality's attempt to answer this question.
The one-click ride-hailing screen is set in a high-frequency area of the elderly activity in the community (such as a community health service center or a community door), which has several major features:
1. Brush your face/enter your mobile phone number to request a ride, simplifying the login steps;
2. Comes with positioning, no need for the elderly to find their own location on the map;
3. Call a taxi, the elderly inform the driver of the destination after getting on the bus, eliminate the need for typing and input, and use mobile payment or cash when getting off the bus;
4. Prioritize responses and will not make the elderly wait for a long time.
Did you find it? The process of waiting, in fact, is very similar to waiting for the bus at a fixed platform, but you can call the car; the process of sitting is a traditional taxi - both are familiar scenes for the elderly, and only need to learn one or two new steps.
Moisturizing and silent is a good service.
We contacted Xiangdao Travel, which offers this service, and asked them how they created this product. They said that the initial aging of the App was also to adjust the font and buttons, and then surveyed the elderly group and found that their difficulties were not at this step at all, but they would not download the App and would not register.
No matter how convenient the follow-up operation is, it is in vain.
To simplify, we must fundamentally simplify, starting from the real scene.
Why do you have to go through your phone to get the elderly to enjoy Internet services?
So they cooperated with the Shanghai Municipal Road Transport Administration and Shencheng Travel to create this one-click ride-hailing screen. In July, 100 screens were set up throughout the city, and another 100 screens were added in December, mainly distributed in communities, large hospitals and other locations.
Source: Minhang today
Many cities are building their own cloud service systems, and Shanghai makes people feel not only wisdom, but also temperature.
03
In the first episode of the second season of "China on the Cloud", "Smart Travel", there are more cloud service application cases.
For example, dual-career families do not have time to pick up and drop off their children to and from school, and there is an online ride-hailing product for primary and secondary school students, "Enjoy Learning Car", which specifically solves this problem. It provides real-time viewing of in-car video and can also designate a dedicated driver to alleviate parents' pick-up anxiety.
For example, Chengdu to Yibin has built the first intelligent highway in China that covers the coordination of vehicles and roads, and there is a wisdom pole every 800 meters, which is equipped with millimeter-wave radar, high-precision cameras and meteorological sensors, and restores the actual road conditions to the digital three-dimensional world under the blessing of the AI algorithm of Ali Damo Academy.
The small window is real-time monitoring, and the large window behind it is digital restore
The car breaks down and stops at the side of the road, no need for the driver to report, the system will automatically find traffic abnormalities, and complete the police within 10 seconds.
The traffic police brigade in charge of this road only has a dozen police officers and a dozen auxiliary police, in exchange for the past, the management of a 157-kilometer highway must be stretched, and now the digital patrol saves a lot of road manpower, they can not only manage well, but also put forward higher requirements for themselves.
Behind these services, it is all cloud technology that is supported. One-click ride-hailing, real-time traffic condition perception on the road, real-time video transmission, 3D digital twin world, rely on radar, algorithms, massive data storage and transmission capabilities, and powerful computing power to achieve.
As you can see, it's all here, and it's all spreading.
The post-00s generation may be the first indigenous people of China on the cloud, but technology and services will eventually benefit every Chinese.
The author of this article | Cats have medicine men | When the value is edited | Zhang Wenlong
Responsible Editor | He Mengfei | Editor-in-Chief | Zheng Yuanmei