In addition to the light passenger series represented by Quanshun, the brand is also using SUVs as a breakthrough to continuously expand the market size of passenger cars. At last year's Guangzhou International Auto Show, Jiangling Ford officially released the new SUV model Equator Sport, and its Chinese name was officially determined as "Lingrui".
Ford Lingrui is not only the latest model for the "Ford China 2.0" strategy landing, but also the first blockbuster model after the establishment of Jiangling Ford Technology. At present, Ford Lingrui has opened pre-sale, a total of three models of platinum collar, zun collar and zun collar PLUS have been launched, with a pre-price of 158,880-18.88 million yuan. According to previously obtained information, the new car is expected to be officially launched on March 17.
Continuing the familial style, but more youthful
The appearance of Lingrui has a very high degree of similarity with Lingyu, and the characteristics of family are distinct enough, but Lingrui shows more youthfulness in the design of details, and the visual senses can have a certain distinction between the target user groups of the two cars.
The interior of the front face grille of the new car adopts a dragon scale pattern, and the position of the headlights on both sides resembles the shape of fangs, which to a certain extent highlights the positioning of Lingrui's young sports. The split light set is a new design of the Ford brand model, and the daytime running lights are connected to the chrome plating of the central mesh to form a penetrating effect.
The lines on the side of the new car, and even some of the muscular hard-school style, are in line with the traditional American SUV style. In terms of body size, the length, width and height are 4630/1935/1706mm, and the wheelbase is 2726mm. In the rear part, the new car continues the classic three-poster taillights, with silver trim strips and tail diffuser decoration, which helps to enhance the high-grade texture of the new car.
Strong power is the real label of American SUV
For an American SUV, power should be its most obvious advantage. Ford Isling is powered by the Ford EcoBoots170 engine, which has a thermal combustion efficiency of 35%, and is mated to a 7-speed wet dual-clutch transmission. With a maximum power of 125Kw and a maximum torque of 260N·m, it has the strongest power output in the same displacement 1.5T engine.
In terms of intelligent driving, Ford Lingrui adopts a high-specification hardware configuration of intelligent car level, and the whole series is equipped with The Ford Co-pilot 360 Intelligent Driving Assistance System as standard, which supports more than 20 Intelligent Driving Assistance functions. In addition, we also saw some high-end intelligent cars on the Ford Lingrui "black technology", such as Tesla's same "intelligent lane change assist - light lane change function", the integration of visual APA5.0 intelligent parking system, etc., which can be said to refresh everyone's understanding of the intelligence of joint venture brand fuel vehicles.
New speed drive products, Jiangling Ford rapid layout
"What kind of role should Jiangling Ford be remembered by this era? There's a saying in Ford's corporate culture that everyone agrees with, Compete like a challenger. This is a sentence that Xiang Dongping said when the new car debuted before. Admittedly, Jiangling Ford is indeed a "challenger" role at present.
Relying on Ford's world-leading design, R & D technology and quality management system, combined with Jiangling's manufacturing advantages and supply chain capabilities, Jiangling Ford fully integrates the superior resources of both shareholders, and in one year' time, from 0 to 1, and then from 1 to 100, quickly build a complete product architecture and channel system.
In addition to forming a complete product architecture from compact SUVs, medium-sized SUVs to medium- and large-sized SUVs, in terms of channels, its Family Space Ford experience store is rapidly advancing, and as of now, 181 stores have spread across more than 150 cities across the country.