As the first A-class SUV created by BYD's e-platform 3.0, yuan PLUS has exceeded 20,000 units in just one and a half months since the pre-sale, which is nearly three times the overall sales of the yuan family in January this year. Yuan PLUS single-handedly pulled the Yuan family's sales above the average January sales of the Dynasty series. Why did this car become a hit on the market? Let's take a look.
Last year, the price of lithium iron phosphate, a raw material for new energy vehicle batteries, rose by more than 400%, coupled with the subsidies for new energy vehicles in 2022 compared with 2021, as high as 30%, under the pressure of these two, major new energy vehicle companies had to increase prices. With its strong technical strength and supply chain integration ability, BYD makes the pricing and product configuration of the metaPLUS extremely competitive in the same type of competitive models, so that consumers feel that it is worth the money.
Thanks to the core advantages of e platform 3.0, the metaPLUS is equipped with an eight-in-one electric assembly, with a comprehensive efficiency of up to 89%, a 20% reduction in volume and a 15% reduction in weight under the same power. Its wide temperature range high efficiency heat pump system allows new cars to drive normally between -30 °C and 60 °C, no longer plagued by extreme weather.
In terms of appearance, yuan PLUS adopts the dragon face 3.0 family design language, the new dragon face, luminous "yuan" wordmark, wind wing sports wheels and other details of the design, so that the whole vehicle is more in line with the aesthetics of young people. The exterior color design is inspired by sports, not only that, in terms of coloring, BYD also gives more personalized choices, surf blue, ski white, climbing gray, parkour red, adventure green five colors can meet the needs of different young people.
Inspired by the gym, the interior design of THE METAPLUS was led by Bydy's global interior design director MichelLe Paganetti, and is the world's first smart cockpit created with the concept of sports and health. The interior as a whole is dominated by blue and gray double color blocks, and the dragon whisker modeling elements used in the central control area run through the door panels and dashboard. The one-piece sports seat combines safety and comfort. A series of details such as dumbbell air conditioner air outlet, treadmill-type central armrest and so on make people have the illusion of sitting on and exercising, whether it is for sports enthusiasts or for pseudo-sports stars who have "seen and practiced".
In terms of power, the yuan PLUS is equipped with a pure electric powertrain with a maximum power of 150kW and a peak torque of 310Nm, which accelerates from 100 kilometers in only 7.3 seconds and consumes only 12.1kWh from 100 kilometers. In terms of chassis control, the yuan PLUS is equipped with BYD's new generation of multi-link independent rear suspension, which has excellent performance in terms of sport control and driving comfort.
Regarding the intelligent network function, the metaPLUS is equipped with advanced scientific and technological functions such as APA automatic parking system, full-scene digital key system, and 360° panoramic transparent image system, making the vehicle futuristic and technological. At the same time, the 15.6-inch adaptive rotation suspension Pad, together with the DiLink 4.0 (4G) intelligent network connection system, provides a more convenient and fast interactive experience for drivers.
Safety is no small matter, in terms of battery safety has always been BYD's core competitiveness, the meta PLUS equipped with BYD blade battery, perfectly solves the safety hazard of battery deflagration. In addition, the new car adopts the fourth generation of monocular camera, with the full vehicle radar, bringing a feature-rich DiPilot intelligent driver assistance system, integrated ACC-S&G start-stop full-speed adaptive cruise system, AEB automatic emergency braking system, ICC intelligent pilot system, TSR traffic sign intelligent identification system, LDWS lane departure warning system, BSD blind spot monitoring system and many other advanced driver assistance and active safety functions, so that drivers can drive with peace of mind in any road situation. Greatly improve the safety factor.
In 2021, new energy vehicles have become the main driving force for the growth of the domestic automobile market, helping China's overall automobile market sales to plummet and rebound, BYD as the vanguard of the new energy field, will always bring surprises to the market, the launch of the yuan PLUS is not only the body size of the PLUS, but also the competitive PLUS, if you need a pure electric vehicle model may wish to feel the BYD yuan PLUS.