Shenzhen News Network, March 3, 2022 (reporter Donna trainee reporter Zhong Yaping) "Everyone has a heart for beauty", no matter what age of women, weight loss and beauty are always two big words. With the landing of the country's policy of opening up the two and three children, people's consumption level has improved, the concept of consumption has become increasingly mature, and the newly become mothers of the post-80s, post-90s and even post-00s girls are also paying more attention to the recovery of their postpartum health and beauty. Therefore, in addition to the mature market of skilled talents such as confinement sister-in-law and nursery teachers, the postpartum repair industry is also rising.
"I myself gained twenty or thirty pounds when I was pregnant with the baby, and I didn't recover quickly after giving birth to the baby, plus some changes in my body after childbirth, and at that time, my body and psychology were very unconfident." Qiu Han is a new post-90s workplace mother, but also an investor in the Beautiful Mothers Postpartum Recovery Center (One City Center Store), after personally experiencing various discomforts and strong repair needs after giving birth, decided to devote herself to the postpartum repair industry.
Women who have given birth to children, due to low exercise and high nutrition, as well as the inevitable harm caused by childbirth, will inevitably lead to serious out-of-shape; at the same time, the psychological gap before and after giving birth to children is bound to affect women's physical and mental health. How to restore your mental outlook in a short period of time and return to the workplace in a fuller state? It is the focus of the vast majority of new moms, and the postpartum repair industry has captured the market in this demand.
After the birth of the child, all aspects of the body's functions have changed, the uterus, heart, lungs, kidneys will undergo a series of large adaptive changes, gastrointestinal, endocrine, skin, bone, joints, ligaments have also changed accordingly, many pregnant mothers have postpartum spine, breast, obesity, physique and reproductive system problems, etc., these problems will affect the quality of work and life.
Qiu Han introduced to reporters that the main customer group of postpartum repair at present is Bao Ma, who has just given birth. One is the strong woman mother who urgently needs to return to the workplace, they will seize the golden repair period of three months after childbirth, whether it is weight loss, or the recovery effect of physical function will be more obvious; the other is the full-time mother who takes care of the child at home, they will think that they have become a "feeding machine" after childbirth, including their own family members put all their energy on the newborn, can relax and regain self-confidence in the process of postpartum repair.
The reporter learned that the consumer population of postpartum repair services is mainly concentrated in women between the ages of 25 and 40, with first-born, second-child, or even three-child mothers. "In addition to the newly delivered mother, women around the age of 40 are more worthy of attention, because they did not have the concept of postpartum repair when they gave birth, and as they grow older, there may be some problems with the pelvic floor muscles, which will inevitably have the embarrassing situation of sneezing or laughing and leaking urine, and now that the conditions are good, they will also find a postpartum repair center to repair and improve their physical condition through traditional Chinese medicine and related instruments." Qiu Han said.
"As a first-tier city, Shenzhen has a strong ability to accept new things and pay more and more attention to women, so many customers who come to the store for consultation are pregnant mothers, husbands or mothers-in-law, not only concerned about the health of newborns, but also concerned about the health of mothers." Qiu Han told reporters that compared with the postpartum repair of the hospital and social health, the environment and privacy of the postpartum repair center with professional qualifications will be better, eliminating the steps of appointment and queuing, and the targeted one-on-one service of the certified physiotherapist who has been professionally trained is also relatively professional. As a result, the opening has attracted many customers soon after.
【Source: Shenzhen News Network】