Ford Motor Announced the Establishment of an Independently Operated Electric Vehicle and Fuel Vehicle Business Unit, Ford Blue will become the main body of the fuel vehicle business, Ford Model e will become the main body of the electric vehicle business, and the previously announced Ford Pro, which is responsible for commercial vehicles and related service solutions, three new business units are expected to achieve independent operation and self-financing in 2023.
Ford Motor Company President and CEO Jim Kelly "We will strive to create business units that operate independently but complementarily, both to give Ford Model e the efficiency and speed of a start-up, untethered innovation, and to allow Ford Blue to continue to leverage our experience in the industry, our advantages in production scale, and the classic model brands that new power car companies dream of, such as Ford Bronco," Farley said. ”
Ford Model e and Ford Blue will operate independently, but at the same time support each other. In addition, as a commercial vehicle business unit, Ford Pro provides exclusive one-stop services for commercial customers and government customers, including a full range of fuel and electric vehicle products, a full range of software systems, charging and services. Ford Model e and Ford Blue also provide business support for Ford Drive, which focuses on mobility.
Ford Model e
"The Ford Model e will be at the heart of Ford's future innovation and business growth. It brings together some of the world's best software, electrification and automotive talent to create electric vehicles and digital experiences that truly amaze a new generation of consumers. Jim Farley said.
Ford Model e will take a new approach to the needs of retail, commercial and shared mobility services to design and develop pure electric, intelligent and connected vehicle products and services that apply breakthrough technologies and have high market sales, and quickly launch them to market and expand production scale. Develop and enhance the core technologies and capabilities of electric vehicles, such as electric vehicle platforms, three-electric systems (batteries, motors and inverters), charging and battery recycling, etc., to create innovative and breakthrough electric vehicles. Pioneering a variety of software platforms and intelligent connected vehicle architecture (FNV) to provide customers with full-time, all-round and continuous improvement of products and experiences.
Ford Model e will also be responsible for designing a new set of purchase, purchase and use experiences for consumers of the future of electric vehicles, including a simple and intuitive e-commerce platform, open and transparent product prices, and personalized service support provided by Ford Ambassadors. Ford Blue will also make adaptive improvements to these successful practices, improving the experience of fuel vehicle users and taking customer communication and satisfaction to new heights.
Ford Blue
"Ford Blue's mission is to build a profitable, dynamic fuel vehicle business that continues to grow and strengthen iconic model products that are performing well in the market, and to increase brand loyalty by delivering services and experiences that far exceed customer expectations." It will leverage more than a century of experience and accumulation in automotive hardware development. This team will do its best to build industry-leading product quality, strive for excellence at every step of the business, continuously improve cash flow, and optimize our R&D and manufacturing footprint. ”
Ford Blue will leverage Ford's experience in the automotive industry and invest in new models, spin-offs, experiences, and services to continue to grow and strengthen consumer-loved ford brand signature product lines such as the F-Series, Ranger and Maverick pickups, Ford Bronco and Explorer SUVs, and Mustang. Tailoring to consumer demand for off-road, performance and home mobility, especially those that can only be achieved by fuel vehicles, the customized brand and product experience is truly integrated into their daily lives.
Leverage the benefits of successful global scale to support Ford Model e and Ford Pro in engineering development, procurement, manufacturing, vehicle testing, and capacity building for world-class safety, handling, silence and comfort, and vehicle reliability.
Development goals
Annual production of electric vehicles will exceed 2 million units by 2026, equivalent to one-third of global sales, and is expected to further increase to half of global sales by 2030. In Ford's leading segment, ford's electric vehicle market share will reach or even exceed the share of fuel vehicles.