In the past 2021, China's auto market has been moving forward in turmoil. Under the influence of multiple factors such as the global "lack of core" crisis, the impact of the epidemic and the high price of raw materials, automakers still insist on continuous development in electrification, intelligence, networking and other aspects, and this strong resilience and enterprising spirit are really amazing.
Among the car companies, the performance of Beijing Hyundai, which is in the period of brand transformation, is quite remarkable. After the release of the HSMART+ strategy, 2021 is another big year for Beijing Hyundai. Beijing Hyundai will be its advantages in the vehicle architecture, new powertrain, new design language, intelligent networking, intelligent driver assistance system, etc., quickly popularized into its new products, within a year released six new products, and strive to reshape its brand image based on technology in the market, enhance its competitiveness in the market.
Improve the product matrix
From the product matrix in 2021, it can be seen that the six new cars released by Beijing Hyundai are focused on improving and refining the product matrix in depth, while consolidating the mid-to-high-end car market and the electric market. The launch of the fifth-generation Tucson L, Tucson L Hybrid and Tucson L N Line completes the Tucson family matrix and expands the segmentation of the Tucson series in the hybrid and sports segments.
It is worth mentioning that the first MPV model launched by Beijing Hyundai - Kusitu, which was listed at the node opened by the three-child policy, undoubtedly aimed at the consumer group of multi-child families, strong space performance and leading intelligent driving and safety systems of the same level, coupled with good fuel economy, with a starting price of less than 170,000 yuan, first opened the journey of Beijing Hyundai in the MPV market.
The popularity of Kustu has remained high since its listing, with the monthly sales of the seventh generation Elantra continuously exceeding 10,000, and the high attention of the Tucson L family in the fuel, hybrid and N Line sports series, these increasing brand influences support the speed of beijing modern brand development, the implementation of a rich new product matrix, and also confirm the strong strength of Beijing Hyundai to achieve grand goals.
The landing of new technologies has accelerated
Basing on the market with technology is the fundamental direction of Beijing's modern brand development strategy. Thanks to the support and empowerment of Hyundai Motor, one of the world's five major car companies, Beijing Hyundai's strong research and development capabilities and heritage are also displayed in several fields of "pressure box bottom" technology.
As one of the most core technologies of the brand, the i-GMP platform has naturally become a multiplier of product power. The platform has short front suspension, long wheelbase, long rear suspension, low center of gravity design characteristics, in terms of space and control more advantages; in addition, the body structure using a large number of hot stamping process, so that the body strength is greatly improved; and the engine compartment also adopts the energy absorption design, to maximize the safety of the cockpit; the platform will also further sink the seat, engine compartment center of gravity further sinking treatment, lower center of gravity also gives the car a stronger control and low wind resistance effect, so that the stability of its body is greatly improved.
In addition to the i-GMP platform, CVVD technology, which is the culmination of modern technology, is undoubtedly the most dazzling label. Through the opening and closing size and duration of the valve, the compression ratio of the engine is controlled between 4:1 and 10.5:1, and the compression ratio of the flexible adjustment enables the engine to freely switch the three power cycles of Atkinson, Otto and Miller, and the fuel saving and power output are just right.
In terms of science and technology, the third-generation intelligent network system jointly developed by Beijing Hyundai and Baidu has been rapidly decentralized and popularized. In addition to the conventional functional configuration, such as highly humanized voice interaction, car-home interconnection and Bluetooth key and other forward-looking technologies are also not absent, in the face of a number of car networking systems on the market is not inferior.
The Hyundai SmartSense "Mind in One" safety system, which represents the technical background, covers up to 24 ADAS functions and has L2+ level assisted driving capabilities. Moreover, this system is also decentralized to more than 100,000 yuan of products, showing the extremely high quality of Beijing modern products.
Conclusion: With the arrival of 2022, Beijing Hyundai will usher in the 20th anniversary of the establishment of the brand, 20 years of ups and downs, shaping the spirit of perseverance and brave climbing of the publishing brand. In the future, Beijing Hyundai will continue to rely on the accumulation of its technical strength, strengthen the competitive advantage of the brand, and continuously empower the image of "technological modernization".