On February 28, Honor released a new generation of flagship Honor Magic4 series at the MWC Mobile World Congress, equipped with the Snapdragon 8 mobile platform, multi-main camera fusion computing camera system, the first time to make the mobile phone screen support LTPO technology and high-frequency PWM dimming technology, and smart privacy call function, priced at 899 euros (about 6350 yuan).
It is worth mentioning that according to the latest report data released by the research agency Counterpoint, domestic mobile phone shipments in the fourth quarter of 2021 fell by 11% year-on-year, in this context, glory bucked the trend, the market share rose to 17%, ranking second, second only to Apple, high-end market sales reached a record high. With the release of the Magic4 series, the high-end brand is expected to go further. At the same time, the series will be listed in many countries and regions around the world at the same time, which also marks the overall acceleration of the globalization process of Glory.
Zhao Ming, CEO of Glory, pointed out that in 2022, the high-end mobile phone market has once again ushered in an important window breaking period, and Chinese mobile phone companies must seize the core security demands of high-end users to create a precise and differentiated experience if they want to break through in a new round of high-end journey.
To this end, the Honor Magic4 series is equipped with self-developed Turbo X technology, the system fluency and application retention capacity are fully upgraded; the whole series adopts the latest generation LTPO screen, supporting 1920Hz PWM high-frequency dimming technology; Pro is equipped with a 50-megapixel IMX766 main camera, a 50-megapixel ultra-wide-angle lens, a 64-million periscope telephoto camera that supports 100 times digital zoom and a 12 million ultra-wide-angle + 3D ToF front camera; privacy protection. The mobile phone has a built-in independent security memory chip, and the user's key information is specially stored in an independent and persistent storage medium, which can ensure that the mobile phone data cannot be decrypted and obtained by any means.
In addition to the Honor Magic 4 series, Honor also released the Earthbuds 3 Pro and the Honor watch GS 3 to the global market. Among them, the watch fluoroelastomer strap is priced at 229 euros, and the Nappa first-layer calfskin model is 249 euros.
"The future of intelligent terminals will be more personalized, understand user needs, pay attention to user experience, and truly achieve 'understand you', which is the strategy of glory in the future." Zhao Ming said that Honor's goal is to further impact and consolidate its position as a "super first-line manufacturer with full product series layout, omni-channel distribution, and full ecological coverage".
According to the data, Honor currently has more than 11,000 employees, 6 R&D centers in countries and regions outside China, and more than 100 innovation laboratories. Since last year, Honor has fully resumed cooperation with qualcomm, Microsoft, Google, Samsung, MediaTek, Tsinghua Unigroup Zhanrui and other top global industry chain partners; in addition, Honor has established cooperation with more than 200 operators and distributors in more than 40 countries around the world, and overseas channels and retail systems have also been fully restarted.
Zhao Ming said that in the next step, Glory will take the European market as the core to radiate the global market, officially start the journey of globalization, and continue to break the situation in key countries such as France, Finland, the Czech Republic, Saudi Arabia, Malaysia, and Mexico in 2022.
[Reporter] Xu Jun
【Author】 Xu Jun
【Source】 Southern Press Media Group South + client