The annual 315 can be said to be a sleepless day for major car companies and brand public relations, who is on 315 means that their quality is criticized by name in the country, which is bound to have a great impact on the future sales of car companies. Once it is named on 315, many brands will issue apology letters at the first time, and 315 seems to have become an apology conference for brands.
Thinking about the eve of 315 last year, the outside world is speculating about who will meet 315, but in the end it is a second-tier luxury brand like Infiniti that "wins the bid". And this year, some brands may not be so lucky, in the face of constant recalls and safety accidents, it is absolutely sooner or later to go to 315. Today, the author will take stock of several car brands that are likely to be on the 315 evening, and these brands can also write apologies in advance.
Tesla bore the brunt of it
On the eve of last year's 315 party, the outside world's call for Tesla's 315 was definitely the highest one. Whether it is the "spontaneous combustion" incident of the Shanghai basement in 2019, or the "State Grid charging pile" incident behind it, or the female owner rights protection incident at the Shanghai Auto Show last year, Tesla has stood on the cusp of public opinion. Many people believe that although Tesla escaped the disaster at 315 last year, it will definitely be publicly named on 315 this year.
In addition, on February 18, Tesla also suddenly announced that it would recall some domestic Model 3 (12,003) and Model Y (14,044) electric vehicles produced between December 28, 2020 and January 15, 2022, a total of 26,047 units, which is also Tesla's first large-scale recall this year.
According to Tesla's official statement, the reason for the recall is because the vehicle's heat pump electronic expansion valve will have a slight movement when positioning, which will cause the defrost function of the vehicle to decline in the long run, thereby adversely affecting the driver's vision. The solution given is to upgrade the software for the vehicles covered by the recall to eliminate the safety hazards.
From the perspective of the reasons for this recall, the problem is not serious, but it is flawed after all, so Tesla recalled it in the early stage of 315, which may also be to avoid the limelight. However, tesla officials have not yet given an explanation on Tesla's controversial brakes.
It should be known that the problem of Tesla's brake failure in the past two years is not an isolated case, until now there is still controversy, Tesla's recall has a taste of avoiding the heavy and light. Like last year, Tesla is still the most vocal car company on the 315 this year.
How long can Mercedes last?
Before Tesla was domestically produced, Mercedes-Benz has always been one of the most negative car companies, and it is only because Tesla has become a thousand fingers that the popularity of Mercedes-Benz has declined, but this does not mean that Mercedes-Benz has been rehabilitated. As the originator of the automotive field, Mercedes-Benz has a bad reputation in China, for two reasons, one is the continuous reduction in domestic allocation, and the other is to lose the face of luxury cars in quality control.
According to the recall announcement of the State Administration for Market Regulation, since entering 2022, Mercedes-Benz and Beijing Benz have launched three recalls, and last year, Mercedes-Benz also launched 17 recalls, the largest of which reached 2.6 million vehicles, covering 17 models.
The most recent large-scale recall is the recall of EQC on February 18, the recall of vehicles reached 10104 vehicles, you know, Mercedes-Benz EQC since the listing of domestic sales has been sluggish, this more than 10,000 vehicles recall almost covers all domestic EQC models. More importantly, the Mercedes-Benz recall is not a Mercedes-Benz voluntary recall, but a joint statement of 68 Mercedes-Benz EQC owners before the Spring Festival, which is increasingly fermented on the Internet, and Mercedes-Benz is forced to recall more than 10,000 EQC vehicles.
The repeated recall actions are undoubtedly to further reduce the favorability of domestic consumers for Mercedes-Benz, which can be seen from the fact that BMW's sales surpassed Mercedes-Benz in an all-round way last year.
Toyota is also unreliable
Toyota has always been a reliable spokesperson in the hearts of domestic consumers, but in recent years, Toyota has gradually drifted away in quality control. On January 27, GAC Toyota filed a recall plan with the State Administration for Market Regulation and decided to recall some of the Leiling vehicles produced between April 8, 2020 and November 19, 2021, starting from March 25, 2022, for a total of 161614 vehicles.
The reason for this recall is the problem of engine ignition coil manufacturing, in extreme cases, it may cause the Class 1 coil and the central iron to cause the vehicle to stop in driving, and in severe cases, it will cause major safety accidents. It is worth mentioning that the vehicles recalled account for 73% of All Ralink's total sales in 2021.
In fact, The problem of Leiling is not only the ignition coil, the gearbox problem is the one that has been complained about the most, and the problems such as the sudden setback of the gearbox and the abnormal sound seem to have become the common disease of the Japanese CVT gearbox, until now it has not been effectively solved, which makes the majority of car owners headache. As for Toyota's price increase, not to mention, from the dismal sales of Sai Na, it can be seen that domestic consumers have long been disgusted by Toyota's hunger marketing.
Write at the end:
From Tesla, Mercedes-Benz, Toyota can find a common point, that is, to treat consumers one by one more arrogantly, and in the face of quality doubts, they all choose to avoid the heavy and light. On the eve of 315, these three car companies invariably chose to carry out a large-scale recall of the problem vehicles, and the reason behind it was also intriguing.
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