The State Administration for Market Regulation promulgated the Measures for the Administration of Internet Advertising, which came into force on May 1

In order to effectively maintain the order of the advertising market, protect the legitimate rights and interests of consumers, and promote the sustainable and healthy development of the Internet advertising industry, the State Administration for Market Regulation recently revised and issued the Measures for the Administration of Internet Advertising (hereinafter referred to as the "Measures"), which will come into force on May 1, 2023.

The Measures adapt to the new characteristics, trends and requirements of the development of the mainland Internet advertising industry, revise and improve the original Interim Measures for the Administration of Internet Advertising, innovate regulatory rules, further refine the responsibilities of Internet advertising-related business entities, clarify behavioral norms, and strengthen regulatory measures, which is of great significance for maintaining the order of the Internet advertising market under the new situation and promoting the healthy and sustainable development of the digital economy.

The Measures further clarify the responsibilities of advertisers, internet advertising agents and publishers, and internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up ads, open-screen advertisements, and the use of smart devices to publish advertisements that are concentrated by the people; It refines the advertising regulatory rules in key areas such as "soft text advertising", Internet advertising with links, auction ranking advertising, algorithmic recommendation advertising, using Internet live streaming to publish advertisements, and disguised advertisements subject to review; The new jurisdiction provisions for advertising spokespersons provide an important institutional guarantee for strengthening the supervision and enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of the Internet advertising industry.

The State Administration for Market Regulation will strengthen business training for local market supervision departments, do a good job in providing administrative guidance to Internet platform enterprises and related advertising business entities, effectively improve the ability of Internet advertising supervision and industry development, enhance the awareness of all types of advertising business entities operating in accordance with laws and regulations, and promote the high-quality development of the Internet advertising industry with high-efficiency supervision.

Measures for the Administration of Internet Advertising

(Promulgated by Order No. 72 of the State Administration for Market Regulation on February 25, 2023, effective from May 1, 2023)

Article 1: These Measures are formulated on the basis of the "Advertising Law of the People's Republic of China" (hereinafter referred to as the Advertising Law), the "E-commerce Law of the People's Republic of China" (hereinafter referred to as the "E-commerce Law") and other laws and administrative regulations, so as to regulate Internet advertising activities, protect the lawful rights and interests of consumers, promote the healthy development of the Internet advertising industry, and preserve the market economic order of fair competition.

Article 2: Within the territory of the People's Republic of China, the provisions of the Advertising Law and these Measures apply to commercial advertising activities that use websites, web pages, Internet applications, and other Internet media to directly or indirectly promote goods or services in text, pictures, audio, video, or other forms.

Information that laws, administrative regulations, departmental rules, mandatory national standards, and other relevant state provisions require shall be displayed, labeled, or informed, in accordance with those provisions.

Article 3: Internet advertisements shall be truthful and lawful, adhere to correct orientation, and express advertising content in healthy forms of expression, meeting the requirements of building socialist spiritual civilization and carrying forward China's excellent traditional culture.

The use of the Internet to engage in advertising activities shall comply with laws and regulations, be honest and creditworthy, and compete fairly.

The State encourages and supports the development of Internet public interest advertising and publicity activities, disseminating the core socialist values and excellent traditional Chinese culture, and advocating civilized customs.

Article 4: Natural persons, legal persons, or other organizations that use the Internet to publish advertisements for advertisers or advertising agents entrusted by advertisers apply to the Advertising Law and these Measures' provisions on advertisement publishers.

Natural persons, legal persons, or other organizations that use the Internet to provide information services shall apply the Advertising Law and the provisions of these Measures on Internet information service providers; Those engaged in activities such as the design, production, agency, or publication of Internet advertisements shall apply the provisions of the Advertising Law and these Measures on advertising agents, advertisement publishers, and other entities.

Article 5: Advertising industry organizations are to draft industry norms, self-discipline conventions, and group standards in accordance with laws, regulations, departmental rules, and charters, strengthen industry self-discipline, guide members to actively practice the core socialist values, lawfully engage in Internet advertising activities, promote the establishment of creditworthiness, and promote the healthy development of the industry.

Article 6: Laws and administrative regulations provide that the production or sale of products or services provided are prohibited, as well as goods or services for which advertising is prohibited, must not be used by any unit or individual to design, produce, act as an agent, or publish advertisements.

It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertising.

It is prohibited to use the Internet to publish advertisements for prescription drugs, and where laws or administrative regulations provide otherwise, follow those provisions.

Article 7: Where advertisements for medical treatment, drugs, medical devices, pesticides, veterinary drugs, health foods, formula foods for special medical purposes, and other advertisements provided by laws and administrative regulations provide that they shall be reviewed, the advertising review organs shall review the content of the advertisements before publication; It may not be published without review.

Internet advertisements that require review shall be published in strict accordance with the content approved by the review, and must not be edited, spliced, or modified. Where the content of advertisements that have already been reviewed needs to be changed, a new application for advertising review shall be made.

Article 8: It is prohibited to covertly publish advertisements for medical treatment, medicines, medical devices, health foods, and formula foods for special medical purposes in the form of introducing health and health preservation knowledge.

Where health and wellness knowledge is introduced, the address, contact information, shopping links, etc. of the commodity operators or service providers related to medical treatment, drugs, medical devices, health foods, and formula foods for special medical purposes must not appear on the same page or at the same time.

Article 9: Internet advertisements shall be identifiable, enabling consumers to identify them as advertisements.

For auction-ranked goods or services, the advertiser shall clearly indicate "advertisement" to distinguish it from organic search results.

Except where laws and administrative regulations prohibit the publication or covert publication of advertisements, where goods or services are promoted through forms such as knowledge introduction, experience sharing, and consumption evaluation, and purchase methods such as shopping links are attached, the advertisement publisher shall conspicuously indicate "advertisement".

Article 10: Where internet advertisements are published in form such as pop-ups, advertisers and advertisement publishers shall conspicuously mark the closing sign to ensure one-click closure, and must not have the following circumstances:

(1) There is no closing sign or the time is over before the advertisement can be closed;

(2) Closing signs that are false, unlegible, or difficult to locate, etc., to create obstacles to the closure of advertisements;

(3) Closing an advertisement requires two or more clicks;

(4) In the process of browsing the same page or the same document, continue to pop up advertisements after closing, affecting users' normal use of the network;

(5) Other behaviors that affect one-click closing.

The provisions of the preceding paragraph apply to the app-opening ads displayed or released when launching an internet application.

    Article 11: Users must not be deceived or misled into clicking or browsing advertisements in the following ways:

(1) False system or software updates, error reports, cleanups, notices, and other such prompts;

(2) False signs such as playing, starting, suspending, stopping, returning, etc.;

(3) False promises of rewards;

(4) Other methods to deceive or mislead users into clicking or browsing advertisements.

Article 12: Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, and beauty, as well as online game advertisements that are not conducive to minors' physical and mental health, must not be published on websites, web pages, internet applications, official accounts, and other Internet media aimed at minors.

Article 13: Advertisers shall be responsible for the authenticity of Internet advertising content.

Where advertisers publish internet advertisements, entity qualifications, administrative licensing, cited content, and so forth shall comply with the requirements of laws and regulations, and relevant supporting documents shall be truthful, lawful, and valid.

Advertisers may publish advertisements on their own through self-built websites, as well as their own clients, Internet applications, official accounts, online store pages and other Internet media, or entrust advertising agents and advertisement publishers to publish advertisements.

Where advertisers publish internet advertisements on their own, the act of publishing advertisements shall comply with the requirements of laws and regulations, establish advertising archives, and promptly update them. The relevant archives shall be kept for no less than three years from the date of the end of the advertisement.

When advertisers entrust the publication of internet advertisements, they shall promptly notify the advertising agents and advertisement publishers providing services in writing or other methods that can be confirmed when revising the content of the advertisements.

Article 14: Advertising agents and advertisement publishers shall follow the following provisions to establish, complete, and implement systems for undertaking registration, review, and archives management of internet advertising business:

(1) Check and register information such as the true identity, address, and effective contact methods of advertisers, establish advertising archives and periodically check and update, and record and store electronic data related to advertising activities; The relevant archives shall be kept for not less than three years from the date of the end of the advertisement;

(2) Checking relevant supporting documents, checking the content of advertisements, advertising agents must not provide design, production, or agency services for advertisements whose content does not match or whose supporting documents are incomplete, and advertisement publishers must not publish advertisements;

(3) Allocate advertising review personnel familiar with advertising laws and regulations, or establish advertising review bodies.

"Identity information" as used in these Measures includes names (names), unified social credit codes (identification numbers), and so forth.

Advertising agents and advertisement publishers shall lawfully cooperate with the market regulatory departments in conducting investigations of the internet advertising industry, and promptly provide truthful, accurate, and complete materials.

Article 15: Where methods such as algorithm recommendations are used to publish internet advertisements, rules related to algorithm recommendation services, advertising records, and so forth shall be recorded in advertising archives.

Article 16: In the course of providing internet information services, internet platform operators shall employ measures to prevent and stop illegal advertisements, and comply with the following provisions:

(1) Record and store the real identity information of users who use their information services to publish advertisements, and the time for keeping information records is not less than three years from the end of the act of providing information services;

(2) Conduct monitoring and investigation of the content of advertisements published using their information services, and where illegal advertisements are discovered, necessary measures such as notifying corrections, deleting, blocking, or disconnecting the publication links shall be employed to stop them, and relevant records shall be retained;

(3) Establish effective mechanisms for accepting and handling complaints and reports, setting up convenient portals for complaints and reports or publishing methods for complaints and reports, and promptly accepting and handling complaints and reports;

(4) Technical means or other means must not be used to obstruct or obstruct the market regulatory departments' carrying out advertising monitoring;

(5) Cooperate with the market regulatory departments in investigating illegal conduct in internet advertising, and promptly employ technical means to preserve evidence materials for suspected illegal advertisements in accordance with the requirements of the market regulatory departments, truthfully providing the true identity information of relevant advertisement publishers, advertising modification records, and transaction information on related goods or services, and so forth;

(6) Employ measures such as warnings, suspending, or terminating services for users who use their information services to publish illegal advertisements in accordance with service agreements and platform rules.

Article 17: The use of the Internet to publish or send advertisements must not affect users' normal use of the Internet, and bidding ranking advertisements must not be inserted into the results of searches for government service websites, web pages, Internet applications, official accounts, and so forth.

Without the user's consent or request, or the user's explicit refusal, Internet advertisements must not be sent to their vehicles, navigation equipment, smart home appliances, etc., and advertisements or advertising links must not be attached to the e-mails or Internet instant messaging information sent by users.

Article 18: When publishing internet advertisements containing links, advertisers, advertising agents, and advertisement publishers shall check the content of advertisements related to front-end advertisements in the next level of links.

Article 19: Where commodity sellers or service providers promote goods or services through live streaming on the Internet, which constitutes commercial advertising, they shall bear the responsibilities and obligations of the advertiser in accordance with law.

Where live broadcast room operators are entrusted to provide advertising design, production, agency, or publishing services, they shall bear the responsibilities and obligations of advertising agents and advertisement publishers in accordance with law.

Where live streaming marketers are entrusted to provide advertising design, production, agency, or publishing services, they shall bear the responsibilities and obligations of advertising agents and advertisement publishers in accordance with law.

Where live streaming marketers recommend or certify goods or services in their own name or image, constituting advertising endorsements, they shall bear the responsibilities and obligations of the advertising spokesperson in accordance with law.

Article 20: The implementation of administrative punishments for illegal internet advertisements is under the jurisdiction of the market regulatory department for the location of the advertisement publisher. Where the market regulatory department for the location of the advertisement publisher has jurisdiction over advertisers, advertising agents, advertising spokespersons, and internet information service providers in different places, they may transfer the illegal situation to the local market regulatory department for handling. Where the advertising spokesperson is a natural person, the location of the institution providing brokerage services for the advertising spokesperson, the place of the advertising spokesperson's household registration or habitual residence is its location.

Where the market regulatory department for the location of the advertiser or the location of the advertising agent first discovers illegal clues or receives complaints or reports, it may also exercise jurisdiction.

Administrative punishments for advertisers' self-publishing of illegal advertisements are under the jurisdiction of the market regulatory department where the advertisers are located.

Article 21: When investigating and handling illegal internet advertisements, the market regulatory departments may lawfully exercise the following functions and powers:

(1) Carrying out on-site inspections of venues suspected of engaging in illegal advertising activities;

(2) Questioning parties suspected of violating the law or their legally-designated representatives, principal responsible persons, and other relevant personnel, and conducting investigations of relevant units or individuals;

(3) Requiring parties suspected of violating the law to provide relevant supporting documents within a time limit;

(4) Consulting and copying contracts, bills, account books, advertising works, and internet advertising-related data related to suspected illegal advertisements, including using methods such as screen capture, screen recording, web page retention, photographing, audio recording, and video recording to preserve Internet advertising content;

(5) Sealing or seizing advertising items, business tools, equipment, and other property directly related to suspected illegal advertising;

(6) Ordering the suspension of the publication of suspected illegal advertisements that may cause serious consequences;

(7) Other powers provided for by laws and administrative regulations.

When the market regulatory departments lawfully exercise the functions and powers provided for in the preceding paragraph, the parties shall assist and cooperate, and must not refuse, obstruct, or conceal the true situation.

Article 22: The market regulatory departments' technical monitoring records of internet advertisements may be used as evidence for carrying out administrative punishments or employing administrative measures against illegal advertisements.

Article 23: Where articles 6 and 12 of these Measures are violated, punishments are to be given in accordance with article 57 of the Advertising Law.

Article 24: Where article 7 of these Measures is violated by publishing internet advertisements without review or in accordance with the content approved by the advertisement review, punishment is to be given in accordance with article 58 of the Advertising Law.

Article 25: Where articles 8 and 9 of these Measures are violated by covertly publishing advertisements for medical treatment, medicines, medical devices, health foods, or formula foods for special medical purposes, or where Internet advertisements are not identifiable, punishment is to be given in accordance with the third paragraph of article 59 of the Advertising Law.

Article 26: Where article 10 of these Measures is violated by publishing Internet advertisements in pop-up or other forms, without conspicuously indicating the closing sign, ensuring one-click closure, punishment is to be given in accordance with the second paragraph of article 62 of the Advertising Law.

Where advertisement publishers carry out the conduct provided for in the preceding paragraph, the market regulatory department at the county level or above is to order corrections, and where corrections are refused, a fine of between 5,000 and 30,000 RMB is given.

Article 27: Where the provisions of article 11 of these Measures are violated by deceiving or misleading users to click or browse advertisements, where laws and administrative regulations provide for them, follow those provisions; Where laws or administrative regulations do not provide for it, the market regulatory department at the county level or above is to order corrections and impose a fine of between 5,000 and 30,000 RMB on advertisers, advertising agents, and advertisement publishers.

Article 28: Where the first paragraph of Article 14, Article 15, or Article 18 of these Measures is violated by advertising agents or advertisement publishers failing to establish and complete advertising business management systems in accordance with provisions, or failing to check the content of advertisements, punishment is to be given in accordance with the provisions of the first paragraph of Article 60 of the Advertising Law.

Where the fourth paragraph of Article 13, Article 15, or Article 18 of these Measures is violated by advertisers failing to establish advertising archives in accordance with provisions, or failing to check the content of advertisements, the market regulatory department at the county level or above is to order corrections and may impose a fine of up to 50,000 RMB.

Where advertisers, advertising agents, or advertisement publishers can prove that they have performed relevant responsibilities, take measures to prevent the content of linked advertisements from being tampered with, and provide the real name, address, and effective contact information of the subject of the illegal advertising activity, they may be mitigated, mitigated, or not given administrative punishments in accordance with law.

Where the third paragraph of article 14 of these Measures is violated by advertising agents or advertisement publishers refusing to cooperate with the Internet advertising industry investigation conducted by the market regulatory departments, or providing false information, the market regulatory departments at the county level or above are to order corrections and may impose a fine of between 10,000 and 30,000 RMB.

Article 29: Where internet platform operators violate items 1, 3, and 5 of article 16 of these Measures, and laws or administrative regulations have provisions, follow those provisions; Where laws or administrative regulations do not provide for it, the market regulatory department at or above the county level shall order corrections and impose a fine of between 10,000 and 50,000 RMB.

Where internet platform operators violate item 2 of article 16 of these Measures by knowingly or should have known that internet advertising activities are illegal and fail to stop them, punishments are to be given in accordance with article 63 of the Advertising Law.

Article 30: Where the provisions of the first paragraph of article 17 of these Measures are violated and laws or administrative regulations have provisions, follow those provisions; Where laws or administrative regulations do not provide for it, the market regulatory department at the county level or above is to order corrections and impose a fine of between 5,000 and 30,000 RMB on advertisers, advertising agents, and advertisement publishers.

Where the second paragraph of article 17 of these Measures is violated by sending internet advertisements to their means of transportation, navigation equipment, smart home appliances, etc. without the user's consent, request, or user's explicit refusal, punishment is to be given in accordance with the first paragraph of article 62 of the Advertising Law; Where advertisements or links to advertisements are attached to e-mails or Internet instant messaging messages sent by users, the market regulatory department at or above the county level shall order corrections and impose a fine of between 5,000 and 30,000 RMB.

Article 31: Administrative punishment decisions made by the market regulatory departments in accordance with the Advertising Law and these Measures shall be announced to the public through the national enterprise credit information publicity system in accordance with law; Where the nature is egregious, the circumstances are serious, and the harm to society is relatively large, it is to be included in the list of the seriously untrustworthy in accordance with the relevant provisions of the "Measures for the Management of the List of the Untrustworthy with Serious Violations of Market Supervision and Management."

Article 32: These Measures take effect on May 1, 2023. On July 4, 2016, the former State Administration for Industry and Commerce promulgated Order No. 87 of the "Interim Measures for the Administration of Internet Advertising" was abolished at the same time.

The responsible comrade of the Advertising Supervision Department of the State Administration for Market Regulation answered a reporter's question on the "Measures for the Administration of Internet Advertising"

In order to effectively maintain fair competition, regulate and orderly market order, protect the legitimate rights and interests of consumers, and better create a good market environment for the healthy development of the Internet advertising industry, the State Administration for Market Regulation recently promulgated the Measures for the Administration of Internet Advertising (hereinafter referred to as the "Measures"), which will come into force on May 1. A few days ago, the responsible comrade of the Advertising Supervision Department of the State Administration for Market Regulation answered reporters' questions on the "Measures".

Reporter: What is the background to the promulgation of the Measures?

A: In 2016, the former State Administration for Industry and Commerce formulated the Interim Measures for the Administration of Internet Advertising (hereinafter referred to as the Interim Measures), which played a major role in regulating Internet advertising activities and promoting the development of the Internet advertising industry. However, with the development of Internet technology and the innovation of advertising models, the Interim Measures have become difficult to adapt to the actual development of Internet advertising supervision and law enforcement and the Internet advertising industry, and urgently need to be revised. First, laws such as the Advertising Law, the E-Commerce Law, and the Anti-Unfair Competition Law have been revised successively, putting forward new requirements and providing a new legal basis for the supervision and enforcement of Internet advertising. Second, Internet advertising continues to develop and change in advertising forms, business models, delivery methods, etc., and its diversity, pluralism and extensiveness are becoming more obvious, and the regulatory ideas and supervision methods formed in the context of the development of traditional e-commerce need to be newly adjusted. Third, while the Internet advertising industry is developing rapidly, the subjects participating in Internet advertising activities are becoming increasingly diversified, and it is urgent to further refine the legal responsibilities of participants in various advertising activities and clarify behavioral norms to better maintain the order of the Internet advertising market. After extensive research, repeated demonstration and full solicitation of opinions, the State Administration for Market Regulation has comprehensively revised and improved the Interim Provisions, optimized and refined the code of conduct for Internet advertising, which is conducive to strengthening the supervision and law enforcement of Internet advertising and promoting the sustained, rapid and healthy development of the Internet advertising industry.

Reporter: What is the significance of the Measures for promoting the development of the Internet advertising industry?

A: General Secretary Xi Jinping clearly pointed out: "We must improve the governance system of the digital economy, and improve the laws, regulations and policies." "The Internet advertising industry is an important part of the digital economy, which has been integrated into production, circulation, consumption and other links, and plays an important role in guiding consumption, expanding domestic demand, and driving economic growth. The Measures adhere to the problem-oriented, highlight operability, further clarify and refine the code of conduct for Internet advertising, focus on solving the practical problems that urgently need to be solved in the current Internet advertising supervision and law enforcement, help enhance the standardization, scientificity and effectiveness of Internet advertising supervision and law enforcement, and give play to the positive role of the Internet advertising industry in promoting the core socialist values, creating a first-class business environment and creating a reassuring consumption environment. It will surely provide a new institutional guarantee for promoting the high-quality development of the Internet advertising industry.

Reporter: What are the targeted measures in the Measures to address the problem of Internet advertising in which the people's feedback is concentrated?

A: In view of the current problem of concentrated consumer feedback, the Measures further improve the system and regulations, and strive to build a "sharp sword" of Internet advertising supervision. First, in response to the problem of "too much and too much" pop-up ads, the Measures further refine the situation of "one-click closing", increase the legal responsibility of advertisement publishers, and strengthen the punishment for illegal acts. Second, in response to the frequent pop-up advertisements of smart home appliances, navigation devices, intelligent vehicles, etc. that have been concentrated by the masses, affecting consumer experience and even traffic safety, the Measures clearly regulate and actively respond to social concerns. Third, in response to the use of online live streaming to publish Internet advertisements, the Measures clearly stipulate that where online live streaming constitutes a commercial advertisement, the corresponding advertising activity participants shall bear the responsibilities and obligations of advertisers, advertising agents, advertising publishers and advertising spokespersons in accordance with law. Fourth, in response to the problem of false and illegal endorsements by well-known artists, entertainment stars, online celebrities, etc., the Measures further refine the regulatory measures and add provisions on the jurisdiction of advertising spokespersons, laying a solid foundation for effectively regulating advertising endorsement activities. Fifth, in response to the problem of precise delivery of Internet advertisements and "thousands of people and thousands of faces", the Measures stipulate that where Internet advertisements are published by means such as algorithm recommendations, the relevant rules for algorithm recommendation services, advertising records, etc. shall be recorded in the advertising archives to provide a basis for regulating such advertising behavior.

Reporter: What are the new provisions on relevant advertising business entities in the Measures?

A: Advertising operators are the main participants in Internet advertising activities, and regulating the behavior of all types of advertising participants, including advertising operators, is an important basis for regulating market order. On the basis of extensive preliminary research, full listening to the opinions of all parties, and repeated argumentation, the Measures further optimize and refine the liability provisions for advertisers, internet advertising agents and publishers, and internet information service providers. First, it refines the responsibilities of advertisers. In accordance with the relevant provisions of the Advertising Law, the responsibilities of advertisers are further clarified and refined, and special provisions are made on the responsibilities of advertisers in the case of self-publishing Internet advertisements. Second, the regulations on Internet advertisement publishers have been adjusted. In accordance with the provisions of the Advertising Law and regulatory practice, the Measures take publication as the standard for determining advertisement publishers, and no longer regard whether the content of advertisements can be checked and decided on advertising release as a judgment condition, to ensure that the definition of Internet advertising publishers is consistent with traditional advertising media such as radio and television. Third, the responsibilities of Internet platform operators have been further refined. The Measures specify that internet platform operators providing information services shall perform obligations of internet information service providers such as recording and storing relevant information, actively discovering and deleting illegal advertisements, establishing mechanisms for accepting complaints, cooperating in carrying out advertising monitoring and internet advertising industry investigations, and assisting in carrying out routine supervision. At the same time, the Measures also specify that platform operators engaged in the design, production, agency, publication and other businesses of Internet advertisements shall also bear the obligations and responsibilities of advertising agents and publishers in accordance with law.

Reporter: What are the plans of the SAMR for the next step in implementing the Measures?

A: The Measures are an important criterion for regulating Internet advertising activities and an institutional guarantee for creating a good Internet advertising market environment. In the next step, the State Administration for Market Regulation will deeply study and implement the spirit of the 20th National Congress of the Communist Party of China, take the promulgation of the Measures as an opportunity, through studying, publicizing, implementing and implementing the Measures, so that the whole system can quickly understand and master the main contents of the Measures, promote grassroots advertising law enforcement personnel to improve their level of administration according to law and legal literacy, and achieve accurate understanding, correct implementation, fair supervision and service development. At the same time, market supervision departments at all levels will also vigorously carry out publicity, research, visits, assistance and training for participants in various advertising activities, help all kinds of entities know, understand, abide by and use the law, enhance the awareness of all types of entities to operate in accordance with the law, strive to create a good public opinion atmosphere and social environment, and promote the high-quality development of the Internet advertising industry with high-efficiency supervision.

Edited by Yanting Chen