Passenger car sales data show that Lincoln Navigator sold 2,345 units in China in January, an increase of 4242.59% year-on-year and a decrease of 1.56% month-on-month. Specifically, the Lincoln Navigator, which was previously introduced in the form of imports, has a high price and lacks competitiveness compared to its peers. However, since domestic production, its starting price has dropped to 328,800 yuan, and it also offers a six-cylinder model that rivals do not have. According to Lincoln dealers in Beijing, the purchase of Lincoln Navigator now enjoys more than 30,000 yuan in cash discounts.
Even if the Lincoln Navigator has a significant improvement in sales compared to its own, it still cannot be compared with the same level of benchmark products as mercedes-Benz GRC and BMW X3. However, after increasing the discount, the Lincoln Navigator's starting price of less than 300,000 yuan is still very tempting.