The core criterion for judging whether a company is successful or not is whether it can achieve benign profitability, and the enterprise that can protect itself and make a profit is undoubtedly successful, which is more worthy of study than those companies with high-end and huge sales.
A while ago, Ideal Automobile released its Q4 financial report, which marketed more than 10.6 billion yuan on the basis of completing the sales of 30,000 new cars, and the profit also reached 300 million yuan.
Such data may not be outstanding in the automotive industry as a whole, but if you only look at it from the perspective of a company with only one model and only 3 years of corporate history, the ideal is to move towards profitability as quickly as possible.
You know, in the same period of 2020, its data performance is still a state of loss, just one year to turn a loss into a profit and to ensure a faster rate of growth, the ideal is obviously pinching the consumption pain points.
As a company that currently only operates complete vehicles, its revenue of 10.6 billion yuan comes from the sale of vehicles, and more than 30,000 new cars in Q4 means that its bicycle profit is close to 30,000 yuan. More than 30,000 cars have earned 300 million, which means that the ideal ONE's bicycle profit exceeds 10,000, from its sales volume of more than 10,000 per month and the market positioning analysis of more than 300,000 bicycle pricing, the ideal has a turnover of more than 3 billion yuan per month.
It is probably speculated that the ideal car alone with the ideal ONE will soon usher in 40 billion in revenue this year.
At present, there is a key to limit the ideal development, as the ideal number of products of the new force enterprise is still only one ideal ONE, the product matrix is not rich, resulting in its market development growth difficulties, but from the planning analysis, the new MPV will land on the market, which also means that the ideal will usher in a blowout period in the new product landing market.
In fact, the new force enterprises are not short of production capacity, at present, in the way of order production, it basically takes two months from the customer to the car, in order to maximize the saving of resources, this order production although the lengthening of the car cycle, but it is a good way to ensure the living space of the enterprise.
Many people mistakenly think that the production capacity of the new forces cannot keep up, but in fact, the new forces are unwilling to blindly produce.
Ideal ONE as the first model must wear a successful hat, which under the impetus of the new energy number plate, cleverly use the extended range architecture to solve the endurance problem, while ensuring the advantages of design, technology and comfort, control, and disintegrating the pain points of the 300,000-level SUV market.
Some people like the size of Highlander but can not accept the problem of intelligent performance and poor control, some people have a demand for new energy number plates but can not stand the short endurance and high price of the ES8, comprehensive analysis is actually the ideal ONE stepped on the good combination point of Highlander and ES8, combining its advantages with each other, becoming a phenomenon-level product in the Chinese passenger car market.
Large, technologically comfortable, well-designed and no anxiety disorders, these advantages on the 300,000-level pricing label, let it go to the altar, and this also makes the ideal ONE become Li Xiang's printing press.
As of Friday's close, the market value of ideal automobiles was as high as 220 billion, which has surpassed Weilai Automobile and become a very reference enterprise in China's new forces.