The reputation of Japanese cars in the domestic automobile market is mixed, some people think that Japanese cars are economical and fuel-efficient for family transportation, and some people think that Japanese cars have no sense of control and are inferior to German cars. In recent years, the positioning of Japanese cars in the domestic automobile market is very embarrassing, and everyone knows that Japanese cars save fuel and worry, but the sales of Japanese cars are not as good as German cars.
In recent years, the highest-selling brands have been SAIC Volkswagen and FAW-Volkswagen, with Toyota only coming in third. Toyota can't sell Volkswagen, not only because of the strength, but also because of the preferences of the Chinese people, in short, Chinese car owners are not stupid, they know what car is best for them.
First, the mass base of German cars is deeper.
Volkswagen is the first foreign brand to build a factory in China, which has left a good impression in the minds of the Chinese people and laid a rich mass foundation. In the 1980s, Volkswagen's Santana and Jetta swept the country and became standard for the wealthy.
To this day, Volkswagen and Jetta have gradually become taxis because of their cheap prices and old technology, but The beautiful status of Volkswagen in the minds of the Chinese people can still not be shaken. Many Chinese consumers only look for the Volkswagen brand when they buy a car, and Volkswagen's popularity in China far exceeds that of Toyota.
Second, Ashkenazi cars are more aware of Chinese.
Volkswagen is known as the car company that knows China best, and Volkswagen has launched a number of special cars for China, which are deeply affected by the hearts of Chinese consumers. Chinese buy a car likes a model with rich configuration, large space and high value, Volkswagen will increase the wheelbase of the car according to the preferences of the Chinese and improve the appearance of the car.
Volkswagen's old EA888 engine has the problem of burning oil and oil leakage, which has been complained by many Chinese car owners. Volkswagen has actively redesigned the EA888 engine, and the third-generation engine has improved the problem of oil leakage and oil burning, which is trusted by Chinese consumers.
Third, the product line is rich.
Volkswagen's product line is very rich, whether it is cars, SUVs, or MPVs, there are works that can be handed. In order to meet the aesthetic needs of young people, Volkswagen launched a coupe CC with a high appearance, full of retro atmosphere of the Beetle.
Nowadays, the trend of automobile electrification is becoming more and more obvious, Volkswagen is actively laying out in the field of new energy vehicles, and The sales of Volkswagen ID4ID6 are good. Volkswagen's product line is very rich, and the huge production capacity determines the final sales volume, which is the secret of Volkswagen's long-term sales.
Fourth, be good at marketing.
Volkswagen is well-known for its advertising and marketing, and whenever a new car goes on the market, the ads are overwhelming. Volkswagen originally has a certain national foundation and popularity, when the new car is listed, Volkswagen cooperates with advertising, and sales will certainly not be bad.
Although Japanese cars led by Toyota also have the above advantages, Japanese cars have failed in terms of driving experience. Driving a Japanese car on a high speed, the owner of the car more than 120 will feel the vehicle drifting, and the Volkswagen will have more driving texture and driving experience.
Editor's Comments:
Volkswagen and Toyota take two very different routes, economical and fuel-efficient, worry-free, easy to drive is synonymous with Toyota Motor. Now Volkswagen has also begun to work in this direction, and the fuel consumption of the affordable models launched by Volkswagen is similar to that of Japanese cars. Volkswagen has a better mass base on this basis, as well as a better driving experience, how can it not sell Toyota?
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