Aston Martin China sales increased 206% year-on-year thanks to strong sales of DBX models
Aston Martin Sales in Asia Pacific reached 1,815 units in 2021, up 131% year-on-year, driven by growing demand in China
Aston Martin's global sales grew by 82%, with China being its fastest-growing market
The amount of new car insurance released shows that Aston Martin has become the third best-selling ultra-luxury car brand in China
On February 25, Aston Martin La Gongda (China) Automobile Sales Co., Ltd. announced today that as of December 2021, the company's sales volume reached a record high, up 206% year-on-year. With five years of continued growth in China, Aston Martin has become one of the strongest ultra-luxury car brands in the Chinese market.
Benefiting from growing demand in China, Aston Martin's Asia Pacific region reached a record 1,815 units in 2021, accounting for nearly 30% of Aston Martin's global sales and contributing 30% of its global revenue.
Aston Martin has performed strongly in global markets over the past year, with global sales reaching 6,178 units in 2021, up 82% year-on-year, according to earnings data.
The sales of Aston Martin's first SUV model, the DBX V8, and the DBX STRAIGHT-SIX, a derivative tailored for the Chinese market, contributed significantly to the rapid growth of sales in the Asia-Pacific region. Globally, DBX delivered more than 3,000 units in its first full year of sales in 2021, accounting for approximately 20% of the global ultra-luxury SUV market.
Aston Martin continues to invest in branding and team building, strengthening regional leadership teams and expanding its sales network. There are 23 authorized dealers in China, and the number of new cars in 2021 shows that Aston Martin has now become the third best-selling ultra-luxury car brand in the Chinese market.
Tobias Moers, CEO of Aston Martin Lagunda, said: "Asston Martin embarks on a new era of growth, the Asia-Pacific region, especially China, is the most important strategic market. ”
"Our excellent performance in China is not only due to the strong demand for Aston Martin products in China, the high recognition of customers, but also from various initiatives to enhance brand operations. Congratulations to the China team and the dealer team in China for jointly creating a new sales record, bringing the Aston Martin brand to new heights and ranking among the best-selling ultra-luxury car brands in China. ”
"The launch of the DBX V8, the launch of the DBX STRAIGHT-SIX in China last year, the disruptive product unveiled earlier this month, the DBX707, the most powerful ultra-luxury SUV, and more eye-catching Aston Martin new products in the future, have accelerated sales, especially in the ultra-luxury SUV market."
"Aston Martin has grown in China, the brand has moved towards a more dynamic new customer base, with an average age of 35. Of those, nearly a third of Aston Martin's new owners are female customers. ”
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