For major luxury car brands, the emerging Chinese market is definitely what they need to focus on, and the Chinese market has a lot of potential users of luxury cars.
On January 4, McLaren, a world-renowned supercar brand, announced that it has appointed Paul Harris as managing director of Asia Pacific and China, effective January 4, 2022. McLaren officials said that Paul Harris will be in charge of the company's business in the Asia-Pacific and China regions, responsible for the company's sales, marketing and operations in the region, he coordinates the overall work of the Asia-Pacific and Chinese markets, has a very large authority, and will report directly to The Company's Executive President of McLaren Automotive Business.
McLaren hopes that Paul Harris can use his rich experience in the field of luxury cars to help McLaren cars achieve greater glory in the increasingly important Asia-Pacific and Chinese markets.
Founded in 1966 and headquartered in Woking, England, McLaren is the epitome of supercars and has a huge following worldwide. It sells a total of 26 models in four series in China, including GT, SUPERCARS, ULTIMATE and LEGACY, which are deeply loved by Chinese fans.
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