Author 丨 Kang Qin
Responsible editor 丨 Li Sijia
Edit 丨 Chic
Market Overview: In early January, while announcing a record high of 840,000 units in 2021, GAC Toyota announced that it would sprint 1 million units in 2022, which was no small challenge.
Although the three new models of Xena, Fenglanda and Weisa in 2022 can provide huge increments, to achieve the new goal, GAC Toyota's original market base must continue to be maintained, which also means that Camry, as one of its sales burdens, must fight hard, or at least maintain the level of about 200,000 vehicles.
In 2021, camry was able to harvest its first performance of more than 200,000 units since entering the Chinese market, on the one hand, because of the launch of the eighth generation of mid-term redesign models in early 2021, on the other hand, thanks to Toyota's strong supply chain system, when some competitors' sales due to insufficient chips fell sharply for several months, the car was only affected in August and September, and finally the whole year still increased by 17% year-on-year, far exceeding the growth rate of the mid-to-high-end car segment and the entire overall car market at that time.
After entering 2022, Camry no longer has a clear advantage in both aspects, and in addition to rivals such as Accord and Asian Dragon that have been with it for several years, it will more importantly encounter the impact of new rivals such as BYD Han, Xiaopeng P7 and Extreme Kr 001, which is to hit a new monthly sales high of 28,000 units in January, and camry can not slack off in the slightest.
