During the Spring Festival holiday, Jianghujun discovered a very interesting phenomenon.
The first floor of the mall, which was once mostly a beauty jewelry brand, is being occupied by "new car-making forces", and even Huawei stores are "inexplicably" stuffed into cars.
Different from the scale of traditional 4S stores, more and more new energy vehicle brands will set up sales stores in large shopping malls. Adopting a "direct store" approach allows us to buy a car like we go to the mall to buy clothes.
These unprecedented ways refresh our traditional impression of car sales. Recently, Hengchi 5 once again appeared in the ministry of industry and information technology declaration list, another "new way to sell cars"?
Can the "Second Entry Palace" succeed?
In November last year, Hengchi 5 has appeared in the Ministry of Industry and Information Technology for the first time for "reporting". However, in the "Road Motor Vehicle Manufacturers and Products" licensing announcement issued by the Ministry of Industry and Information Technology in December, the two models declared by Hengchi were removed, for unknown reasons.
Therefore, this reappearance has allowed people to see the dawn of hengchi 5 listing. The reason why this car has attracted much attention is inseparable from its identity as the "first model of Evergrande Automobile".
At last year's Shanghai Auto Show, 9 new cars were collectively unveiled, and the momentum was amazing. Since then, the news about Hengchi has disappeared. Even many people think that Evergrande's car manufacturing is a capital game.
Looking back at the first model that officially rolled off the production line in January this year, the data shows that the Body Size of Hengchi 5 is 4725/1925/1688mm, with a wheelbase of 2780mm, positioning itself as a compact pure electric SUV.
If nothing else, the listing time of Hengchi 5 will enter the countdown after the declaration is passed.
Backed by Evergrande, what are the advantages?
If Xiaomi, Huawei and other Internet giants rely on intelligent technology to build cars, then Hengchi Automobile, which is backed by Evergrande, is not crossing the river by feeling the stones.
Having money is the most significant advantage of Evergrande, one of the world's top 500 companies. It is said that as of the opening day of the 2021 Shanghai Auto Show, Evergrande Automobile has smashed 474 billion yuan.
As a real estate enterprise, the most important thing is land resources, so Hengchi Automobile has also become one of the few new car-making forces that build factories independently.
Compared with Weilai, Ideal, Xiaopeng and Hengchi Automobile, the development mainly depends on acquisitions. And in a short period of time, it has acquired car-related supporting enterprises and made up for the problems of the industrial chain. This is a rare way to start the game among the new forces of car building.
In addition, Evergrande has always been an outlier in the industry in marketing, and I believe that many people, like The Jianghu Jun, understand evergrande from the golden dollar storm in the football circle. Even in the real estate industry that started its own, no reason to check out, online sales, full decoration and other actions are the first in the industry.
All of this, it is difficult not to let us imagine Hengchi Automobile and real estate marketing together.
Selling cars at the sales office?
Even if it's just speculation, it's not unrealistic. As a new brand, how to get consumer recognition is the biggest problem facing it. If you are like the new car-making forces, the way of online sales combined with direct stores may be difficult to succeed in a short period of time.
As we all know, the debt problem exposed by Evergrande Real Estate has produced a crisis of trust. Assuming that when selling a house, you can sell a car by the way, or a buyer can provide car buying benefits, which will not only increase the attractiveness of both, but also accumulate user reputation after the new car is listed.
In addition, the difficulty of charging is a problem that is difficult for new energy vehicle owners to avoid. Then, build a special charging pile for Hengchi in the community, or introduce a free policy. It is convenient for car owners and conducive to real estate sales, is it not to kill two birds with one stone?
Of course, these are only in the guessing stage, as for how Hengchi 5 will be sold, it is still unknown. Do you have a better idea for this? Feel free to leave a message in the comments section and we will discuss it together.