Pre-editor: In 2021, the global new energy vehicle market ushered in a wave of explosive growth. According to the Website of Clean Technica, global sales of new energy vehicles (passenger cars) soared by 108% in 2021 compared to 2020, reaching nearly 6.5 million units.
This is the highest growth rate since 2012, and the market share of new energy vehicles has also reached a record 9%. Among them, pure electric vehicle sales accounted for 71%, plug-in hybrid vehicles accounted for 29%. China and Europe are still the main driving forces leading the growth of the global new energy vehicle market, and the market share of new energy vehicles in both major markets has increased significantly. In addition, due to US President Biden's strong support for the development of the country's electric vehicle industry, the US electric vehicle market has also ushered in rapid growth.
Tesla is still the world's best-selling electric vehicle company, but its advantages are gradually shrinking. At the international level, not only traditional car companies such as Volkswagen, Mercedes-Benz, General Motors, and Ford are catching up; in the Chinese market, there are also bydir, Changan, ideal, Weilai and other traditional car companies and new car-making forces, and Chinese brands have achieved good results in the global electric vehicle brand sales rankings.
It can be said that the global new energy vehicle market presents a scene of a hundred flowers blooming, and further promotes the marketization process of new energy vehicles. The Clean Technica website predicts that global sales of new energy vehicles are expected to reach 10 million units in 2022, and the market share is expected to exceed double digits for the first time.
1
Models
Wuling Hongguang MINIEV was hit by Tesla
In the 2021 global top 20 electric vehicle sales list, Tesla Model 3 topped the list, which is the fourth consecutive time that the car has won the top sales, and more than 500,000 units have been sold in 2021. This means that Tesla Model 3 has equaled the former top nissan Leaf, and the car has also won the global new energy vehicle sales championship for 4 consecutive times.
However, this is likely to be the last time Tesla Model 3 wins the championship, and its market share has been continuously eroded by competitors in recent years, with market share falling from 14% in 2019 to 8% in 2021. In addition to strong rival Wuling Hongguang MINIEV, the third-place Tesla Model Y has also often surpassed it in sales in recent months, with annual sales of 410,000 units. Compared with Tesla Model 3, Tesla Model Y still has a lot of room for growth, I believe Tesla will also tilt its production capacity to Tesla Model Y in the new year.
Wuling Hongguang MINIEV still ranks second, but its sales growth rate is amazing, and the sales gap between it and Tesla Model 3 has narrowed from about 240,000 vehicles in 2020 to less than 80,000 vehicles now. The top three models in the ranking have a huge advantage, and the remaining models are not on the same order of magnitude as they are. With full-year sales of 122,000 units, the Volkswagen ID.4 beat the BYD Qin PLUS DM-i plug-in mix in fourth place. However, if you add a pure electric version of BYD Qin, the BYD Qin series will eventually lead the Volkswagen ID.4 with sales of 168,000 vehicles.
It is worth mentioning that the ideal of China's new car-making enterprises has gained a good place on the list.
In 2021, the Ideal ONE ranked No. 6 on the list with sales of more than 90,000 vehicles, followed by the BYD Han EV and BYD Song Pro/PLUS DM-i plug-in hybrid. Similarly, if other versions are added, the sales of BYD Han and BYD Song series models will also exceed the ideal ONE, but the ideal ONE is still the sales champion of full-size electric models. Given that ideal only this model is on sale, ideal ONE's growth potential is still very large. Ideal itself also gave its sales expectation of 200,000 vehicles in 2022. Another new car-making company, Xiaopeng Automobile's model Xiaopeng P7, ranked 19th on the list.
As for the second half of the list, the rankings of "Evergreen" Renault Zoe and Nissan Leaf have slipped sharply compared with previous years, ranking 11th and 15th respectively, which also shows that traditional car companies are facing fierce competition. The "lost pearls" of the list are BYD Yuan and Ford Mustang Mach-E, and the sales gap between these two cars and SAIC Roewe Kelaiwei, the 20th on the list, is less than 1,000 vehicles. In addition, the world's best-selling plug-and-mix model in 2021 fell on the BYD Qin PLUS DM-i plug-in mix, which beat the 2020 champion Volkswagen Passat plug-in mix.
2
Marketing
China: Continue to lead the world The small and micro market is hot
Despite the large environmental impact of chip shortages and repeated epidemics, China's automobile production and sales have bucked the trend.
According to data from the China Association of Automobile Manufacturers (CAAM), China's automobile production and sales will grow year-on-year in 2021, ending a three-year decline since 2018. New energy vehicles became the biggest bright spot, with annual sales of more than 3.521 million units, a year-on-year surge of 167%, and the market share increased to 13.4%. Among them, new energy passenger car sales were 3.334 million units, an increase of 167.5% year-on-year: pure electric passenger cars sold 2.734 million units, plug-in hybrid passenger cars sold 600,000 units.
It is worth mentioning that in December 2021, the market share of New Energy Vehicles in China reached 19.1%. These gratifying data also further show that China's new energy vehicle market has shifted from policy-driven to market-driven.
Fu Bingfeng, executive vice president and secretary general of the China Automobile Association, said that with the gradual easing of chip shortages, the supply capacity of automobiles will be further released. With the gradual functioning of the chip market regulation mechanism, and with the joint efforts of the government, OEMs and chip suppliers, the supply shortage is gradually alleviating. It is expected that China's new energy vehicle sales will reach 5 million units in 2022, an increase of 42% year-on-year, and the market share is expected to exceed 18%.
Judging from the sales ranking of New Energy Models in China in 2021, the overall performance of mini cars is outstanding. Among them, Wuling Hongguang MINIEV sold more than 420,000 vehicles in the whole year, an increase of 237.6% year-on-year, which is a well-deserved sales champion. As a "national god car", Wuling Hongguang MINIEV has also driven the entire small and micro electric vehicle market. In 2021, the cumulative sales of Changan Automobile Benben E-Star exceeded 70,000 vehicles, an increase of more than 6 times year-on-year; the sales of Chery Small Ants were also close to 70,000 vehicles, an increase of more than 1 times year-on-year; and the cumulative sales of Euler Black Cats were 63,492 vehicles, but they declined compared with the same period last year.
In addition, the performance of high-end electric vehicles is also good. Among them, Tesla Model Y ranked Second, with annual sales of nearly 170,000 vehicles; followed by Tesla Model 3, with annual sales of more than 150,000 vehicles. BYD Qin PLUS DM-i plug-in mixed version ranked 4th, with annual sales of more than 110,000 vehicles, the potential can not be underestimated. In addition, BYD Han EV sales also reached 78,776 units in the whole year, an increase of 272.2% year-on-year. It is worth mentioning that the new car-making forces ranked among the top 5 for the first time, and in 2021, the ideal ONE delivered a total of 90,491 cars, an increase of 177.4% year-on-year. In addition, in 2021, GAC AION sold a total of 71,184 vehicles, an increase of 36% year-on-year.
Europe: Market share continues to increase Plug in mixed cars or encounter re-examinations
According to data released by the European Automobile Manufacturers Association (ACEA), due to the lack of cores and the impact of the epidemic, the total sales of european cars in 2021 fell by 1.9% year-on-year, but the sales of new energy vehicles increased by 66.4% year-on-year, exceeding 2.27 million units.
From the perspective of models, the sales of pure electric vehicles in Europe in 2021 were 1.218 million units, an increase of 63.3% year-on-year, accounting for 53.8% of the overall car market. Unlike the Chinese market, the sales volume of plug-in hybrid vehicles in Europe is also very high, almost equal to pure electric vehicles, but the environmental protection of plug-in mixed cars has been questioned in Europe. It is reported that the European Union plans to revise the emission test standards for plug-in hybrid vehicles to make their standards for measuring carbon dioxide emissions more stringent. In addition, the European Commission also plans to cancel the car purchase subsidy for the plug-in hybrid car.
From the perspective of major markets, in 2021, Germany's new energy vehicle sales reached 681,000 units, far ahead of other European countries, an increase of 72.7% year-on-year, the market share reached 26%, up 12.5 percentage points year-on-year; the sales of new energy vehicles in the United Kingdom reached 305,000 units, ranking second, an increase of 74.3% year-on-year, a market share of 18.5%, an increase of 7.8 percentage points year-on-year. It is worth mentioning that in 2022, the UK subsidy policy has a large decline, and the subsidy amount has been reduced from 2500 pounds (1 pound about 8.6 yuan) to 1500 pounds.
Other than that In 2021, the sales volume of new energy vehicles in France reached 264,000 units, an increase of 42.5% year-on-year, and the market share reached 17.6%, up 6.4 percentage points year-on-year; the sales of new energy vehicles in Norway reached 153,000 units, an increase of 44.5% year-on-year, and the market share reached a staggering 86.6%, up 11.8 percentage points year-on-year; followed by Italy, which reached 137,000 units in 2021, an increase of 125.1% year-on-year, and the market share was 9.3%, up 4.9 percentage points year-on-year.
In 2021, the Tesla Model 3 continues to be the best-selling electric model in Europe, with sales reaching 143,000 units, almost twice that of the second-place Renault Zoe. At the same time, tesla model 3 is also among the top 20 best-selling models in Europe in 2021, and almost all of the previous lists are fuel models. Volkswagen is also making efforts, with ID.3 and ID.4 ranking 3rd and 4th respectively. In addition, volkswagen group sales of electric vehicles in Europe reached 543,000 units last year, accounting for 24% of the total sales of electric vehicles in Europe, becoming the largest electric vehicle manufacturer in Europe.
The United States: Huge growth potential Ford is a blockbuster
Although the sales volume lags far behind China and Europe, the US electric vehicle market achieved rapid growth (111.5%) in 2021, with sales reaching about 535,000 units and a market share increased to 4%.
Chris Jones, vice president and chief analyst of canalys automotive research agency in the United States, said that in 2022, the United States will usher in a number of new models, especially the pickup segment, which will bring a huge boost to the US electric vehicle market. Among them, the Rivian R1T and GM GMC Hummer pickup trucks have begun to be delivered, and the Ford F-150 Lightning will also begin large-scale deliveries this year.
Tesla continues to dominate the U.S. electric vehicle market, but its market share has fallen to 60 percent from its previous peak of more than 80 percent. Looking at the 2021 US pure electric vehicle sales list, the champion and runner-up were won by Tesla: the first place was Tesla Model Y, with sales reaching 173,000 units; the second place was Tesla Model 3, with sales reaching 129,000 vehicles. In third place was the Ford Mustang Mach-E with 27,140 units sold, and the Fourth Chevrolet Bolt EV with 24,803 units sold. It seems that due to the deep fire storm, the sales performance of Chevrolet Bolt EV has also been affected to a certain extent.
As can be seen from the above data, last year, only the sales of two electric vehicles in the United States, the Model Y and Model 3, exceeded the 100,000-unit level, and the gap between other models and other models was huge. It is worth noting that in 2021, Ford's electric vehicle sales in the United States are second only to Tesla, jumping to the second place and surpassing General Motors. With the F-150 Lightning and E-Transit beginning to be delivered, Ford will launch a strong product offensive this year, and its share of the US electric vehicle market is also expected to further increase.
Morgan Stanley's market analysis shows that Tesla lost 12% of its sales share in the United States in 2021, almost all of which was snatched up by the Ford Mustang Mach-E. Recently, Ford said it would double the output of the Mexican plant that produces the Mustang Mach-E. Recently, Ford also said it would double the production of the F-150 Lightning, which has allowed the company's stock price to climb to its highest point in 20 years. In 2021, Ford became the most bullish auto stock with a 140% gain, and Ford's market value also exceeded the $100 billion mark for the first time in mid-January this year.
3
Brand article
BYD is chasing Tesla
Just as China contributed half of the global electric vehicle market sales in 2021, in the 2021 global electric vehicle brand sales list, Chinese brands also occupy almost half of the country, a total of 8 brands ranked among the top 20 list. In addition, there is only a sales gap of 4,000 vehicles between Dongfeng Motor and Changan, the 20th on the list, and it is expected to return to the list in 2022.
In terms of specific performance, Tesla has no suspense to win the throne of the world's best-selling electric vehicle brand, and this is the fourth consecutive year that Tesla has won this honor. However, Tesla's absolute advantage has encountered no small challenge, and its market share has declined year after year. The data shows that Tesla's share of the global electric vehicle market was 17% in 2019, 16% in 2020 and 13% in 2021.
Judging from the list, the second place BYD is most likely to impact Tesla's pin crown throne. Although there is still a sales gap of more than 300,000 vehicles between BYD and Tesla in 2021, if BYD maintains a super high growth rate of 231.6%, it is difficult to say who will spend this year's championship. In 2022, BYD plans to launch 20 new energy models, and will also vigorously explore overseas markets. It is conceivable that the competition between Tesla and BYD will be more intense.
With the record sales of Wuling Hongguang MINIEV, SAIC-GM-Wuling ranked No. 3 in the list; the Volkswagen brand fell from No. 2 to No. 4 in 2020, and the chip shortage has had a certain impact on it. BMW and Mercedes-Benz remained in the 5th and 6th places, while SAIC rose from 10th to 7th.
It is worth mentioning that Great Wall Motors' ranking rose 4 places to 12th. GAC Aean rose to 14th, and Chery returned to the list with the hot sales of small ants to 18th. Xiaopeng rose 1 place to rank 19th, becoming the number one player in China's new car-making enterprises in 2021, but the gap between other leading car-making new forces enterprises Weilai and Ideal is not large. In 2022, the global electric vehicle brand sales list may usher in more "Chinese faces".
Text/Editor: Wan Ying Layout: Zhao Fangting