On February 22, 2022, Samsung officially released the Galaxy S22 series flagship mobile phone in China, and this series also officially integrated the powerful productivity genes of the Galaxy Note model, becoming the strongest straight smartphone ever for Samsung. As a world-class giant in upstream industries such as screen, storage, SoC foundry, and 5G, Samsung is still the only mobile phone brand that can confront Apple head-on in hardware and software design.
So, what upgrades has the new Galaxy S22 brought this time, especially from the perspective of Chinese consumers, what changes have it made in localization applications and services?
The Galaxy S22 Ultra integrates the S Pen for the first time to accelerate the localization of business applications
As the flagship model of the Galaxy S22 series, the Galaxy S22 Ultra is naturally the most concerned product. This time Samsung did not disappoint us, Galaxy S22 Ultra can be called the "biggest change in history" since the birth of the Galaxy S series model: the addition of S Pen, yes, is the most representative of the previous Note series of stylus, in other words, this time the Galaxy S22 Ultra and note series have been integrated. But the most powerful thing is that even if an extra pen is stuffed, the weight of the Galaxy S22 Ultra has not changed from the previous generation, and this is still in the case of increasing the length and width, increasing the vibration motor and supporting 45W fast charging...
Galaxy S22 Ultra's "subtraction" strategy in the product line is very meaningful for the current Chinese market, allowing limited market attention to focus on fewer models, and the business attributes of the S Pen have become one of Samsung's brand labels after years of market baptism. For business people, especially China's high-end business people, handwriting this most intuitive way of interaction is still favored, coupled with Snapdragon 8 Gen1, 2K 120Hz Dynamic AMOLED 2X screen, 12GB RAM, a proper all-round flagship, but also equivalent to allowing Note series old users to get a new model that supports S Pen half a year in advance, and also draws a clearer boundary with their own folding screen models.
Considering that business people travel mainly by self-driving vehicles, Samsung signed a strategic cooperation agreement with Baidu Apollo on February 16 to jointly develop carLife+ Samsung customized app, seamlessly connecting the mobile phone ecology with the car machine system, and viewing maps, voice navigation, listening to music, etc. in real time on the Galaxy S22 series mobile phones, which is also one of the epitomes of Samsung's localization from the application level.
At the service level, Samsung reached a strategic cooperation agreement with JD.com on January 12 to launch an exclusive Samsung Care service, focusing on customized service content such as no reason to return, only changing and not repairing, and maintaining value, and jointly building a full-link service system including pre-sale, sale and after-sales service. In addition, for Samsung mobile phones, Jingdong will also fully open door-to-door replacement services... Through these cooperation with local supply chains, Samsung is really trying to change its image in order to better market performance.
Combined with the needs of Chinese consumers, more reasonable audio and video application design
Putting aside the oversized Cup of Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 are obviously back to the original intention of mobile phone portability and thinness, especially the Galaxy S22, 6.1-inch 120Hz ultra-bright smooth full screen, 7.6mm thickness and 167g of weight for us Asians is the best choice for one-handed operation, even if the 6.6-inch Galaxy S22+ is also 7.6mm, weighing only 195g...
Although the ROM cap of Galaxy S22+ and Galaxy S22 can only reach 256GB, Samsung reached a cooperation with Baidu Network Disk last year, launched the Baidu Network Disk Samsung Edition, logged in with a Samsung account with 2TB free cloud storage space, and can also migrate the data originally stored in Samsung Cloud to Baidu Network Disk without loss, and this localized cloud backup function is also quite practical.
Galaxy S22 series in the camera specifications back to the wide angle, medium focus, telephoto this relatively reasonable design, the function covers night portraits, low-light video, etc., back to practical, but also more easy to reach the needs of users. And in China we know that consumers' performance requirements for mobile phone cameras are basically directly linked to the functions of social media, such as sending circles of friends, vibrato, etc., and if you often use these software to shoot videos, you will find that compared with the original camera shooting, whether it is image quality, image stabilization or functionality is much worse, especially image stabilization, so that the success rate of capturing videos is greatly reduced.
In order to solve this problem, Samsung will be advanced anti-shake technology to WeChat, Weibo, Douyin, Kuaishou and other domestic users most commonly used social platforms, in the Galaxy S22 series of these Apps directly shooting video content can also get a very good stabilization effect, this improvement is worth learning from other brands.
The screen design is also one of the biggest changes in the Galaxy S22 series, for the first time to achieve a four-sided equal width ultra-narrow border, and its middle frame has been designed with a curvature, the feel is softer, and it will theoretically be the smartphone with the strongest grip at present.
Of course, solo music is not as good as zhongle music, Samsung Galaxy S22 series through the upgraded Smart View and Lebo screen projection cooperation, can be with 95% of the TV brands on the market for screen projection; at the same time, in response to the majority of players in the game needs, Samsung and Beitong cooperation launched a custom gamepad, can be easily adapted with Samsung Galaxy S22 series mobile phones, so that players have a more easy to operate comfortable game experience...
For example, Samsung has reached a strategic cooperation with Mango TV, launched the Samsung version of Mango TV, realized the multi-screen interactive experience transmitted across devices, and invited friends to watch dramas. These localized application services that we Chinese users are relatively valued, the Galaxy S22 series is more intensive than the previous products, and this attitude is very correct.
Close to the needs of users, do consumers like the product
From the perspective of product strength, Samsung has always been at the tip of the pyramid. The localization strategy of the Galaxy S22 series has released a strong signal that Samsung is investing more energy to deepen communication with domestic consumers to generate a stronger resonance range, so as to provide consumers with more innovative and versatile products with localized service characteristics. On this generation of Galaxy S22 we have seen a lot of personalized and humanized services, and look forward to a good performance in the domestic market in the future.